StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
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Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
SA Data Breaches Drop But AI Makes Them More Dangerous
By Vicky Sidler | Published 4 December 2025 at 12:00 GMT+2
In good news for South African business owners, data breaches have dropped. In Q3 2025, just over 100,000 accounts were breached, compared to nearly 623,000 in Q2. That’s an 83.9% drop. Someone in IT probably got a high five and a cupcake.
But before you let your guard down, Surfshark’s latest research comes with a warning: even small leaks are now a big deal. Artificial intelligence has made it easier, faster, and cheaper for hackers to turn minor leaks into serious attacks.
And that’s the real headline. The danger is not the number of breaches. It’s what people can do with the data once it’s out.
TL;DR:
South Africa saw a big drop in data breaches in Q3 2025
AI tools now help hackers weaponize even small leaks
Leaked names, emails and addresses can become personalised scams
68% of South Africans have already been breached
One in two victims face password-related risks
👉 Need help getting your message right? Download the 5 Minute Marketing Fix.
Table of Contents:
SA Data Breaches Drop But AI Makes Them More Dangerous
AI Is Making Basic Data Way Too Useful:
SA Breaches Are Down, But We’re Still Exposed:
What Counts As a Breach Anyway?
Global Context: South Africa Isn’t Alone:
What South African Business Owners Should Do:
2. Turn on Two-Factor Authentication:
5. Check if Your Data Was Breached:
AI Isn’t the Enemy, But It’s Not Your Friend Either
1. Small Businesses Are Being Targeted—Here’s What Cybersecurity Stats Say in 2025
2. AI Fraud Crisis Warning—What Small Biz Must Do Now
3. AI Hallucinations in Court—Big Trouble for Legal Trust
4. AI Can’t Replace Expertise—Tea Data Breach Proves It
5. Risks and Artificial Intelligence: What Small Businesses Must Know
Frequently Asked Questions About AI and Data Breaches in 2025
1. Is it true that South African data breaches have decreased?
2. Why are small leaks still dangerous if no passwords or IDs are included?
3. How many South Africans have been affected by data breaches?
4. What kind of information is typically exposed in a data breach?
5. How does AI make data breaches more dangerous?
6. Is this just a South African problem?
7. What’s the best way to check if my business email has been breached?
8. What’s the first step to protect my small business?
9. Should I be worried if my personal email was breached, not my work one?
AI Is Making Basic Data Way Too Useful:
According to Surfshark’s Senior Product Manager Sarunas Sereika, exploiting data used to require some real skills. Now, thanks to AI, a low-level scammer with no coding experience can turn leaked emails and addresses into a phishing operation that looks like your mom designed it just for you.
Let’s say your email and phone number got leaked in a breach. Nothing sensitive. No credit card, no ID number. Just your name, your Gmail, and your old Telkom number. Sounds harmless, right?
With AI, that small leak becomes a tailor-made scam. Think fake invoices from tools you actually use. WhatsApp messages that sound like your suppliers. Browser ads that look like your own client dashboard. It’s like digital identity theft with a personal touch.
SA Breaches Are Down, But We’re Still Exposed:
The overall breach numbers are lower this quarter. Globally, account leaks fell 22.3%. In South Africa, we dropped from five to one breach per minute. That’s good. But here’s the problem. We were starting from a bad place.
South Africa ranks second in Africa for total breaches since 2004. Over 43 million local user accounts have been compromised. That includes 12.8 million unique email addresses and nearly 23 million passwords.
Statistically, 68 out of every 100 South Africans have already been caught in a breach. That means the chances your business email has been compromised are fairly high. If you’re reusing that password across accounts, the risk just doubled.
And if that leaked account is connected to your website, CRM, bank login or customer database? Now we’re not just talking about fake invoices. We’re talking about full-on data exposure and reputational damage.
What Counts As a Breach Anyway?
A data breach is when private user information is accessed or exposed without permission. That might include emails, passwords, IP addresses, phone numbers, home addresses and more.
In Surfshark’s study, every leaked email counts as one breached account. Some leaks include just the email. Others come with additional details, like location data or login credentials. The more details included, the more dangerous the breach.
The leaked data used in this study was collected from 29,000 public databases and then anonymised before analysis. Countries with populations under one million weren’t included.
Global Context: South Africa Isn’t Alone:
Worldwide, France took first place this quarter with over 15.5 million breached accounts. Germany and the US tied for second. Canada, India and the UK were also high on the list. South Africa ranked 36th out of all countries.
Europe was the most affected region overall, contributing 40 percent of all global breaches. North America and Asia followed closely behind.
The takeaway? This is not just a local issue. Businesses everywhere are dealing with the same threats. But in countries like South Africa where digital infrastructure is still patchy and cyber hygiene is low, the risks are higher.
What South African Business Owners Should Do:
You don’t need to be a cybersecurity expert. But you do need to cover the basics. Here’s a quick checklist that could save you a lot of grief:
1. Use a Password Manager:
Never reuse passwords. Especially not for business logins. Use a password manager that creates and stores strong, unique passwords for every platform.
2. Turn on Two-Factor Authentication:
If a hacker gets your password, they still need your phone. This tiny step can stop most attacks.
3. Watch for Phishing:
Double check emails and messages that look slightly off. Urgent payment requests, slightly misspelled domains, or unfamiliar invoice links are classic red flags.
4. Educate Your Team:
Scams are getting more believable by the week. Make sure your staff knows how to spot suspicious emails, links, and login requests.
5. Check if Your Data Was Breached:
Use Surfshark’s data breach monitoring tool or HaveIBeenPwned.com to check if your email address is already compromised.
AI Isn’t the Enemy, But It’s Not Your Friend Either
AI is like that very charming intern who looks great on paper but also once deleted your whole client folder because they misunderstood “archive.”
It’s a powerful tool. But in the hands of someone with bad intentions, it speeds up the damage. Think less "Terminator" and more "superfast scammer who actually knows your name and where you live."
So even if breach numbers are falling, the cost of ignoring them is rising.
A Final Word on Trust
For small business owners, trust is everything. When clients hand over their information, they expect you to keep it safe. One breach can shatter that. And in a world where reputations are made and destroyed online, fixing the damage isn’t just expensive. It’s exhausting.
Clarity builds trust. Confusion creates risk. That goes for your marketing too.
If your message is unclear or your brand seems sketchy, clients won’t trust you. And if scammers sound more like you than you do, you’ve got a problem.
If you want support creating a message that builds trust, start with my 5 Minute Marketing Fix. It will help you write one clear message that instantly builds trust with your audience.
Related Articles:
1. Small Businesses Are Being Targeted—Here’s What Cybersecurity Stats Say in 2025
If today’s article made you rethink your data security, this one backs it up with stats showing why small businesses are now prime cybercrime targets.
2. AI Fraud Crisis Warning—What Small Biz Must Do Now
If you’re worried about scammers using AI, this article explains exactly how fraud tactics are evolving—and what to do before they hit your business.
3. AI Hallucinations in Court—Big Trouble for Legal Trust
Even lawyers are falling for fake AI-generated content. This piece shows how misinformation spreads—and how to protect your business from making similar mistakes.
4. AI Can’t Replace Expertise—Tea Data Breach Proves It
A dating app’s massive data leak reminds us why security needs human oversight. This one’s a short, sharp lesson in getting the basics right.
5. Risks and Artificial Intelligence: What Small Businesses Must Know
Want the big picture? This article breaks down the real risks of using AI tools—from data leaks to trust loss—and how to stay smart about adoption.
Frequently Asked Questions About AI and Data Breaches in 2025
1. Is it true that South African data breaches have decreased?
Yes. In Q3 2025, South Africa saw an 83.9% drop in breaches compared to the previous quarter. But fewer breaches doesn't mean less risk. AI is making smaller leaks more dangerous.
2. Why are small leaks still dangerous if no passwords or IDs are included?
Because AI tools can now combine leaked names, emails, and phone numbers to create highly personalised scams. Even basic data can be used to impersonate your suppliers, customers, or platforms.
3. How many South Africans have been affected by data breaches?
Surfshark’s data shows 68 out of every 100 South Africans have had their information leaked. Since 2004, over 43 million local user accounts have been breached.
4. What kind of information is typically exposed in a data breach?
Leaked data can include emails, passwords, phone numbers, zip codes, IP addresses, and even location data. Some leaks are minimal. Others are complete identity kits.
5. How does AI make data breaches more dangerous?
AI tools let scammers quickly process and use leaked data. That means more believable phishing emails, fake invoices, or impersonation attempts—without needing coding or hacking skills.
6. Is this just a South African problem?
No. In Q3 2025, global breach numbers reached over 90 million. France, Germany, the US, India, and Canada were the most affected. South Africa ranked 36th.
7. What’s the best way to check if my business email has been breached?
You can use tools like HaveIBeenPwned or Surfshark’s Data Breach Monitoring Tool to check if your email has been compromised.
8. What’s the first step to protect my small business?
Start by using a password manager, enabling two-factor authentication, and educating your team on how to spot phishing attempts. Those three steps alone block a lot of threats.
9. Should I be worried if my personal email was breached, not my work one?
Yes. If your personal email is connected to work tools or reused for logins, it can still put your business at risk. Hackers often test logins across platforms using leaked data.
10. How can clear messaging help with data security?
Scammers thrive on confusion. If your brand messaging is unclear or inconsistent, it’s easier for imposters to trick your customers. A clear, trustworthy message makes phishing attempts easier to spot—and less effective.
👉Download the 5 Minute Marketing Fix to tighten up your messaging and make sure your clients know what’s real.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
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