the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth


Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.


Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach


Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Stay up-to-date on the latest strategic marketing insights.

Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.

By Vicky Sidler | Published 7 December 2025 at 12:00 GMT+2
The United States recently got some mixed tech reviews. According to the 2025 Digital Quality of Life Index from cybersecurity firm Surfshark, America is officially number one in artificial intelligence development. But when it comes to internet quality, affordability, and online safety, the stars and stripes are sagging a bit.
If you’re a small business owner trying to do anything remotely digital, this matters more than you think.
The US ranks 1st in AI and digital infrastructure globally
But only 42nd in internet quality and 36th in digital security
Internet is faster than Canada’s, but still pricey compared to places like Bulgaria
AI could widen the digital divide if infrastructure and laws don’t catch up
South Africa ranks 75th overall in digital quality of life
👉 Need help getting your message right? Download the 5 Minute Marketing Fix.
Table of Contents:
US Leads in AI but Lags in Internet Quality and Security
America’s AI Trophy Has a Wobbly Shelf:
Internet Quality? Not So Fast:
Security—Better Than Last Year, Still Not Great:
Affordable Internet Depends on Where You Stand:
South Africa’s Spot in the Rankings:
What This Means for Small Businesses:
1. OpenAI’s $27B Loss Could Tank the Whole AI Industry
2. Meta’s AI Spending Spikes But There’s No Product
3. AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
4. South Africa’s 2025 Data Breach Count Hits 369k—Are You Next?
5. Risks and Artificial Intelligence: What Small Businesses Must Know
Frequently Asked Questions About the US Digital Quality of Life Rankings
1. What is the Digital Quality of Life Index?
2. Why does it matter that the US ranks 1st in AI?
3. What’s holding the US back from a higher overall ranking?
4. What does “internet quality” include?
5. Is the US internet really that bad?
6. How does digital security affect small businesses?
7. What can small businesses do to improve their own digital quality?
8. How does South Africa compare?
9. Can I rely on AI tools if my internet isn’t great?
10. Where should I start if I want to improve my digital setup?
Let’s start with the good news. If AI were a sport, the US just took home gold. Surfshark ranks the United States 1st in artificial intelligence development and in digital infrastructure, beating out Singapore, South Korea, and the UK.
That’s a big deal.
Good AI implementation can streamline routine work, improve public services, support jobs, and help small businesses compete with big brands. Add in the US’s top-tier infrastructure and it looks like you’re ready to dominate the digital world.
But there’s a small catch.
Despite all the AI firepower, the United States ranks just 42nd in internet quality. For context, Kuwait beats the US in mobile speed, and Singapore’s fixed internet is 38% faster. America’s mobile latency (that delay you feel when your Zoom call freezes) is nearly double that of top-performing countries.
Here’s the breakdown:
Fixed internet speed: 336Mbps
Mobile internet speed: 241Mbps
Fixed latency: 21ms
Mobile latency: 37ms
Those numbers aren’t bad in isolation. But if you’re running video calls, cloud backups, live streams, or any kind of remote client work, those milliseconds add up. Your client in Finland might wonder if you’re phoning in from the moon.
Digital security is what keeps your business data (and your clients’ information) safe. And while the US has moved up to 36th place globally, it’s still behind Canada and only slightly ahead of Australia.
Worse, the country’s data protection laws are described as “partially adequate.” If that phrase doesn’t inspire confidence, you’re not alone.
AI thrives on data. Lots of it. If your systems aren't secure, or your country lacks strong privacy rules, your business becomes a soft target. According to Surfshark’s Chief Security Officer, the lack of effective data protection laws is especially worrying given how much sensitive information AI systems now handle.
It might feel like your internet bill is too high. And you’re not entirely wrong.
Americans work 56 minutes a month to afford fixed internet
For mobile, it’s 1 hour 38 minutes
In Bulgaria? Just 11 minutes for fixed internet
In Angola? Just 7 minutes for mobile
This doesn’t mean the US is wildly overpriced, but it shows there’s room for improvement. For small business owners in rural areas or with tight margins, those extra costs matter.
If you’re reading this from South Africa, you’re probably wondering where we stand. The answer: 75th overall.
That puts us behind Brazil and India, and just ahead of the Philippines. We’re not the worst, but we’re not winning any digital medals either. For South African business owners, this means managing expectations. It also means being extra intentional with the tools and tech we use to stay visible, consistent, and connected.
You may not care about rankings. But you do care about whether your tech setup is helping or slowing you down.
If you’re:
Running virtual consults
Managing remote teams
Relying on cloud tools
Hosting eCommerce sites
Using AI to automate or assist with tasks
Then your digital quality of life directly affects your business quality of life.
And it’s not just about download speed. It’s about whether your business tools load quickly, your customer experience is smooth, and your data is safe.
As a StoryBrand Certified Guide and Duct Tape Marketing Consultant, here’s what I recommend.
Don’t assume your tech is fine just because you’re in the US or SA. Run speed tests. Check your latency. Talk to your ISP if things are sluggish.
Double-check your data protection practices. Even if the law isn’t strict, your clients still expect you to protect their information.
Use AI, but know its limits. It’s great for brainstorming, automating small tasks, or generating drafts. But don’t use it as your only marketing or decision-making tool.
Simplify your messaging. You don’t need perfect bandwidth to get your message across. But you do need clarity. If you confuse people, they bounce. If you’re clear, they convert.
Build a simple system that works even with average tech. Don’t rely on flashy tools that collapse the moment your internet hiccups. Stick to systems that are fast, flexible, and forgiving.
If you want to make sure your message is crystal clear even when your connection isn’t, start with the 5 Minute Marketing Fix.
If AI feels like magic, this one brings you back to earth. It explains why AI success depends on more than just investment—and what small businesses should watch for.
The US may lead in AI, but that doesn’t mean results. This post breaks down why even the biggest players are still figuring it out.
High AI rankings don't mean high-quality output. Here’s how to stay clear and credible when everyone else is publishing junk.
With SA ranking 75th in digital quality, this article explains the real cyber risks and what business owners can do now to stay secure.
Topping the AI leaderboard looks impressive—until it backfires. Learn how to use AI responsibly while protecting your brand.
It’s an annual global study by Surfshark that ranks countries based on five factors: internet affordability, internet quality, digital infrastructure, digital security, and artificial intelligence development.
AI is now a core part of business tools, automation, and communication. Ranking 1st means the US is leading in developing and applying these technologies, which can give businesses access to cutting-edge tools and efficiencies.
Despite its strength in AI and infrastructure, the US ranks poorly in internet quality (42nd), digital security (36th), and internet affordability (38th), which pulls its overall score down.
It includes fixed and mobile internet speeds, as well as latency (the delay between sending and receiving data). Lower latency and faster speeds generally mean smoother video calls, uploads, and cloud use.
It’s not terrible, but it’s inconsistent. Fixed internet speeds are decent at 336Mbps, and mobile speeds are 241Mbps. But latency is high, and prices are steep compared to other countries with similar or better performance.
Digital security protects your business data and customer information. A lower national ranking means weaker legal protections and higher risk of breaches or cyberattacks—especially if your systems aren’t secure.
Test your internet speeds, reduce reliance on high-latency tools, improve your cybersecurity practices, and ensure your messaging is clear and simple, even on a shaky connection.
South Africa ranks 75th overall. That means slower speeds, weaker infrastructure, and affordability challenges. Local businesses need to be extra resourceful in how they use digital tools.
Yes, but within reason. Use lightweight tools, save work offline, and stick to AI assistants that don’t require constant high-speed cloud access.
Start with a clear message and a simple, stable system.Download the 5 Minute Marketing Fix to get one sentence that communicates what you do—even if your Wi-Fi drops mid-pitch.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Let’s get started
Created with clarity (and coffee)