A well-defined plan is the starting point for each successful marketing journey. Our Strategy First Engagement entails working together with you to develop a comprehensive marketing strategy that is targeted to your specific goals and demands. We give you a firm foundation by putting strategy first, guaranteeing that your marketing activities are not only effective but also efficient. With the Strategic Marketing Tribe, you'll be able to confidently take on the marketing environment, knowing that every action is in line with your growth goals.
Strategy First is a 30-45-day engagement where we dig deep to understand your target audience, map out your customer’s journey, and develop a clear execution plan.
During this 1.5-hr call, we’ll learn about your current marketing efforts as well as future goals and objectives.
We will review your current marketing efforts and visibility online to get a baseline and identify potential opportunities for improvement.
We’ll study your top three competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
We’ll conduct research or interview five ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message, using the StoryBrand framework, that will allow you to stand out from the competition.
Once we complete our initial research, we will schedule a 1.5-hr mid-point meeting to share the items listed above and ensure we are on the right track.
Using our proprietary Marketing Hourglass technology, we’ll create a roadmap of marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
Based on our keyword research we’ll build a content strategy and pillar recommendations using our “hub” pages approach.
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
Once we complete our work we’ll schedule a 1.5-hr call to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
Total Online Presence Audit (TOPA)
Strategic Marketing Tribe serves as your strategic marketing advisor, but the implementation is handled by your internal team.
Strategic Marketing Agency Fractional CMO + Implementation
Strategic Marketing Tribe serves as your strategic marketing partner, both as a marketing advisor and also as an implementation team, carrying out strategic marketing tactics.
With their smart strategy, we went from a unknown startup to an international business. theContenTribe
improved our reach based on sound data and passion for what they do.
Gerda Du Plessis, EVA Virtual Assistants
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