NEWS, MEET STRATEGY
Real news, real insights – for small businesses who want to understand what’s happening and why it matters.
Small Businesses Are Being Targeted—Here’s What Cybersecurity Stats Say in 2025
43% of cyberattacks now target small businesses. These 2025 cybersecurity stats explain the risk—and how you can avoid becoming the next victim. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 21, 2025•6 min read
Referral Marketing Stats 2025—Why Word-of-Mouth Now Crushes Ads
Impact.com’s 2025 data shows 86% trust recommendations vs 2% ads. See how to build a referral engine that actually moves the sales needle. ...more
News ,Strategic Marketing Content Marketing StoryBrand Marketing News &Small Business Growth
June 20, 2025•3 min read
International Trade Is a Mess—Here’s How to Expand Anyway
Tariffs, payment delays, and political drama are making global trade tough in 2026. Here’s a practical roadmap for exporting without losing your sanity. ...more
Strategic Marketing ,Marketing News &Small Business Growth
June 19, 2025•5 min read
Small Business Optimism Is Up—But the Fine Print Says “Not So Fast”
Small business optimism is up, but rising uncertainty may spoil the mood. Here's what the latest NFIB report means for your business. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 18, 2025•3 min read
82% Say AI Is Essential—New PayPal Survey Shows Small Firms Racing to Adopt
PayPal survey finds 82% of small businesses see AI as vital for staying competitive. See how to move from curiosity to smart adoption. ...more
Strategic Marketing ,Digital Marketing StoryBrand Marketing News &Small Business Growth
June 17, 2025•3 min read
AI Startup Collapses After Faking Tech—What Small Businesses Can Learn From Builder.ai’s Fall
Builder.ai faked its AI to raise $445M—then filed for bankruptcy. Here’s how to build trust in your tech and messaging the honest way. ...more
Strategic Marketing ,Digital Marketing Customer Experience StoryBrand Marketing News &Small Business Growth
June 16, 2025•3 min read
Hate Marketing? This Small Brand Built Loyalty (and Sales) Without Traditional Marketing
Don’t love marketing? Learn how SlingFin built customer trust through education—without selling out or spending big. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
June 15, 2025•3 min read
South Africa’s Business Activity Hits 4-Year High—What This Means for Growth-Focused Entrepreneurs
South Africa’s PMI shows the fastest growth in four years. Here's how to position your business for rising demand in 2025. ...more
News ,Strategic Marketing StoryBrand Marketing News &Small Business Growth
June 14, 2025•2 min read
Embedded Financing Boosts SMB Growth by Up to 50%—Here’s What It Means for You
New data from YouLend shows embedded financing boosts small business growth by up to 50%. Learn how to tap into this momentum. ...more
News ,Strategic Marketing Content Marketing Marketing News &Small Business Growth
June 13, 2025•2 min read
Go From "Not Even Your Mom Gets What You Do" to "Everyone Wants to Work With You"
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