NEWS, MEET STRATEGY
Real news, real insights – for small businesses who want to understand what’s happening and why it matters.
Celebrity Brand Fit—What Knix Got Right, AE Got Wrong
Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
August 26, 2025•8 min read
Meta’s AI Flirts With Kids—What That Tells Us About Trust
Meta’s chatbot guidelines allowed AI to flirt with minors and spread false info. Here’s what small businesses can learn about brand trust. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 25, 2025•10 min read
Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now
Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 24, 2025•7 min read
Loyalty Marketing Tips From SA’s Top Rewards Experts
South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more
Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth
August 23, 2025•6 min read
AI Strategy Risks: What Executives Keep Missing
Rushing into AI without understanding it can backfire fast. Here’s how to avoid costly mistakes. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 22, 2025•8 min read
Marketing Automation’s Transparency Gap Is Costing You Sales
Automation promises efficiency, but without transparency, it can erode strategy and cost you growth. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 21, 2025•7 min read
SA Small Businesses Face Closure—5 Moves to Stay Afloat
Over 50% of SA small businesses risk closure. Here’s how to protect yours and stay competitive. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 20, 2025•8 min read
YouTube Shorts AI Tools: What Small Businesses Should Know
YouTube Shorts has new AI-powered creation tools. Here’s how small businesses can use them without losing originality. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 19, 2025•7 min read
Gen Z Social Search Shift: How Brands Must Adapt
Nearly half of Gen Z prefers social search over Google. Here’s how brands can adapt fast. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 18, 2025•6 min read
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