NEWS, MEET STRATEGY
Real news, real insights – for small businesses who want to understand what’s happening and why it matters.
AI Content Is the New Default Says Ahrefs Study
A new Ahrefs study shows 74% of new web content is AI-generated or assisted. Here’s what that means for small business owners. ...more
Strategic Marketing ,Content Marketing &Marketing News
December 13, 2025•9 min read
AI Slop Is Flooding Social Media And Ruining Your Business
What is AI slop, and why is it flooding your feed? This article explains the risk and gives smart steps small business owners can take. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
December 12, 2025•8 min read
How the Em Dash Became AI’s Tell-Tale Punctuation
Can you spot AI writing from punctuation alone? The em dash might be the clue. Here’s how it affects content and trust. ...more
Strategic Marketing ,Content Marketing &Marketing News
December 11, 2025•10 min read
Branding in the Age of Presence: Why Showing Up Wins
Purpose isn’t enough anymore. Here’s why showing up in real life is now the most powerful marketing move your small business can make. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 23, 2025•8 min read
Influencer Marketing ROI in 2025: Why It’s Still Winning
Influencer marketing is expected to hit $32.55B in 2025. Here's what small businesses need to know about ROI, platforms, and smart creator strategies. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 19, 2025•6 min read
Map Content to the Customer Journey for Better Results
Learn how to create content for every stage of the customer journey using the Marketing Hourglass framework. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
November 17, 2025•7 min read
Content Marketing Boosts Revenue More Than Ads
Content marketing drives 3x more leads and slashes CAC. Here's how small businesses can turn content into a revenue machine. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
November 16, 2025•7 min read
Define Your Brand Voice and Build Instant Recognition
Your logo isn't your brand. Learn how to define your voice so your business sounds consistent, credible, and instantly recognizable. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
November 15, 2025•8 min read
5 Core Elements of Effective Branding Every Small Business Needs
Branding isn’t your logo. Learn the 5 core elements that make your brand stick—and why they matter more than your font. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
November 14, 2025•8 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)