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Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now

Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 24, 20257 min read

Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now

Loyalty Marketing Tips From SA’s Top Rewards Experts

South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more

Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth

August 23, 20256 min read

Loyalty Marketing Tips From SA’s Top Rewards Experts

AI Strategy Risks: What Executives Keep Missing

Rushing into AI without understanding it can backfire fast. Here’s how to avoid costly mistakes. ...more

Strategic Marketing ,Marketing News &Small Business Growth

August 22, 20258 min read

AI Strategy Risks: What Executives Keep Missing

Marketing Automation’s Transparency Gap Is Costing You Sales

Automation promises efficiency, but without transparency, it can erode strategy and cost you growth. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 21, 20257 min read

Marketing Automation’s Transparency Gap Is Costing You Sales

SA Small Businesses Face Closure—5 Moves to Stay Afloat

Over 50% of SA small businesses risk closure. Here’s how to protect yours and stay competitive. ...more

Strategic Marketing ,Marketing News &Small Business Growth

August 20, 20258 min read

SA Small Businesses Face Closure—5 Moves to Stay Afloat

YouTube Shorts AI Tools: What Small Businesses Should Know

YouTube Shorts has new AI-powered creation tools. Here’s how small businesses can use them without losing originality. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 19, 20257 min read

YouTube Shorts AI Tools: What Small Businesses Should Know

Gen Z Social Search Shift: How Brands Must Adapt

Nearly half of Gen Z prefers social search over Google. Here’s how brands can adapt fast. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 18, 20256 min read

Gen Z Social Search Shift: How Brands Must Adapt

YouTube Adds AI Age Checks in USA—What It Means for Your Business

YouTube will use AI to verify US users’ ages. Here’s how it works and why marketers should care. ...more

Strategic Marketing ,Digital Marketing &Marketing News

August 17, 20256 min read

YouTube Adds AI Age Checks in USA—What It Means for Your Business

Truecaller Faces South African Investigation Over POPIA Concerns

SA’s Information Regulator is investigating Truecaller over POPIA concerns. Here’s what small businesses should know — and do next. ...more

Strategic Marketing ,Customer Experience Marketing News &Small Business Growth

August 16, 20257 min read

Truecaller Faces South African Investigation Over POPIA Concerns
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