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Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now

Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 24, 20257 min read

Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now

Loyalty Marketing Tips From SA’s Top Rewards Experts

South Africa’s loyalty leaders share proven tips to boost email engagement and customer retention. ...more

Strategic Marketing ,Content Marketing Customer Experience Marketing News &Small Business Growth

August 23, 20256 min read

Loyalty Marketing Tips From SA’s Top Rewards Experts

Marketing Automation’s Transparency Gap Is Costing You Sales

Automation promises efficiency, but without transparency, it can erode strategy and cost you growth. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 21, 20257 min read

Marketing Automation’s Transparency Gap Is Costing You Sales

YouTube Shorts AI Tools: What Small Businesses Should Know

YouTube Shorts has new AI-powered creation tools. Here’s how small businesses can use them without losing originality. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 19, 20257 min read

YouTube Shorts AI Tools: What Small Businesses Should Know

Gen Z Social Search Shift: How Brands Must Adapt

Nearly half of Gen Z prefers social search over Google. Here’s how brands can adapt fast. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 18, 20256 min read

Gen Z Social Search Shift: How Brands Must Adapt

ChatGPT Brings Back 4o—Here’s What Small Businesses Can Learn

OpenAI restored GPT-4o after GPT-5 backlash. Here’s what it teaches small businesses about listening to customers. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 15, 20256 min read

ChatGPT Brings Back 4o—Here’s What Small Businesses Can Learn

ChatGPT Public Chats Indexed by Google—Here’s What It Means for You

Some shared ChatGPT conversations have been indexed by Google. Here’s what happened and how to protect your information. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 14, 20256 min read

ChatGPT Public Chats Indexed by Google—Here’s What It Means for You

AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most

New research reveals how ChatGPT, Google AI, and Perplexity source info. Learn how to boost your brand’s AI visibility. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 12, 20253 min read

AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most

AI Energy Crisis Looms—How Smart Tech Is Fighting Back

AI’s power use could double by 2030. Here’s how tech giants plan to keep it running without blowing the grid. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 10, 20253 min read

AI Energy Crisis Looms—How Smart Tech Is Fighting Back
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