About Us

We are driven to help recruitment firms

STRATEGIC MARKETING THAT WORKS

SAVE TIME AND MONEY

UNDERSTAND YOUR RESULTS

MAKE AN IMPACT

WE'RE A SMALL BUSINESS TOO

We understand what it's like to struggle to get noticed online alongside established competitors. It can feel like you've joined the race too late and that it's simply not possible to catch up – never mind to stand out from the crowd and attract new customers!

I'm Vicky Sidler, a professional journalist and StoryBrand Certified Guide with a strategic marketing agency with a fractional CMO model in South Africa. I started theContenTribe (which acts as the voice of the Strategic Marketing Tribe) during the COVID-19 pandemic. It was a time when lockdowns around the world forced businesses to ​shut their doors, and it was, arguably, the worst time to start an agency.

We had to face up against giant competitors online even though we were only a small brand just trying to make an impact – we wanted to help other businesses affected by the pandemic get noticed online by new customers.

Attracting and retaining the right clients shouldn't be so hard
We believe that small businesses deserve to grow their businesses without the guesswork

​We knew we had to get resourceful if we wanted to face off against Goliath competitors, so we've trained under the world's leading names in marketing strategy, sales, story-telling, and SEO.

We developed a proven, data-driven marketing strategy that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.


As a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

STRATEGIC MARKETING YOU CAN COUNT ON

A STRATEGIC MARKETING SYSTEM THAT WORKS

Save time and money with strategic marketing that works

UNDERSTAND YOUR RESULTS

Understand your marketing reports and results

NO LONG-TERM CONTRACTS,

NO CATCH

There's no catch and no long-term contracts to sign

We Value

Transparency and Integrity

We believe all customers should have full insight into what’s working and what isn’t. We won’t hide anything from you.

Proactiveness

In the digital world, it’s easy to let the waves of tactics sway your decision-making, but it’s the quickest way to burn time and money. Instead, we believe in staying proactive – creating a strategic plan from the get-go and sticking to it.

Your Best Interest

Our clients are doing amazing things, and we’re honored to support them in doing so. At the end of the day, our number one goal is to help you succeed at what you do best.

These guys have helped our company to get on the map! They are a great agency with friendly, skillful people ready to assist and go the extra mile.

Corrie Venter, GKL Auditors

MEET THE TRIBE

Vicky

CEO & Lead Strategist

The brains and charm behind the Strategic Marketing Tribe, who masterfully blends strategy and storytelling to catapult businesses into the spotlight.

Nicole

COO


The dynamo turning big ideas into impressive realities, ensuring every operation runs smoother than a well-oiled machine.

Lizé

CFO


The financial wizard behind the scenes, expertly navigating numbers to keep the business thriving and on track.

Sage

Head of Content


The mastermind ensuring every piece of content is not only top-notch but also delivered with impeccable timing.

Sandro

Web Development & SEO

The tech whiz who ensures websites aren’t just stunning, but also fast, secure SEO superstars.

Katlego

Marketing Assistant

The rising star bringing fresh energy and innovative ideas to every campaign.

Mike

Head of Paid Media

The driving force turning clicks into clients with his strategic and savvy advertising skills.

Whitney

Personal Assistant

The organizational guru, masterfully juggling tasks and schedules to keep the team on point and ahead of the game.

Ready to grow your business without the guesswork?

Ready to take the guesswork out of your marketing efforts? At Strategic Marketing Tribe, we create a tailored marketing strategy for your business that attracts, nurtures, and engages not just any lead, but your ideal customers.

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