STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real.
Find resources that bring your message—and your business—to life.
WhatsApp’s July Pricing Overhaul—New Per-Template Fees, Free Utility Replies, Volume Discounts
WhatsApp shifts to per-template pricing on 1 July 2025. See the new rates, free replies, and volume tiers—plus cost-saving tactics for small firms. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 24, 2025•3 min read
2025 SA SME Funding Report Exposes Big Gaps—Here’s How to Get Your Share
A new report shows South African micro-businesses are shut out of finance. Learn three funding-ready moves to beat the odds and grow. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 23, 2025•4 min read
Sometimes, the Best Business Decision Is to Change Businesses—Here’s How to Pivot Wisely
Pivoting your business can lead to massive success—or massive failure. Learn how to manage major changes wisely, clearly, and profitably. ...more
Strategic Marketing ,Marketing News &Small Business Growth
June 22, 2025•3 min read
Small Businesses Are Being Targeted—Here’s What Cybersecurity Stats Say in 2025
43% of cyberattacks now target small businesses. These 2025 cybersecurity stats explain the risk—and how you can avoid becoming the next victim. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 21, 2025•6 min read
Referral Marketing Stats 2025—Why Word-of-Mouth Now Crushes Ads
Impact.com’s 2025 data shows 86% trust recommendations vs 2% ads. See how to build a referral engine that actually moves the sales needle. ...more
News ,Strategic Marketing Content Marketing StoryBrand Marketing News &Small Business Growth
June 20, 2025•3 min read
International Trade Is a Mess—Here’s How to Expand Anyway
Tariffs, payment delays, and political drama are making global trade tough in 2026. Here’s a practical roadmap for exporting without losing your sanity. ...more
Strategic Marketing ,Marketing News &Small Business Growth
June 19, 2025•5 min read
Small Business Optimism Is Up—But the Fine Print Says “Not So Fast”
Small business optimism is up, but rising uncertainty may spoil the mood. Here's what the latest NFIB report means for your business. ...more
News ,Strategic Marketing Marketing News &Small Business Growth
June 18, 2025•3 min read
82% Say AI Is Essential—New PayPal Survey Shows Small Firms Racing to Adopt
PayPal survey finds 82% of small businesses see AI as vital for staying competitive. See how to move from curiosity to smart adoption. ...more
Strategic Marketing ,Digital Marketing StoryBrand Marketing News &Small Business Growth
June 17, 2025•3 min read
AI Startup Collapses After Faking Tech—What Small Businesses Can Learn From Builder.ai’s Fall
Builder.ai faked its AI to raise $445M—then filed for bankruptcy. Here’s how to build trust in your tech and messaging the honest way. ...more
Strategic Marketing ,Digital Marketing Customer Experience StoryBrand Marketing News &Small Business Growth
June 16, 2025•3 min read
If even your own mom doesn’t get what you do—that’s the problem we fix. Let's clarify your message so you can stop explaining and start selling.
Created with clarity (and coffee)