StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Investment Gap Hits $600B—Here’s What That Means for You
By Vicky Sidler | Published 31 July 2025 at 12:00 GMT
In a recent update to his widely read analysis, Sequoia’s David Cahn re-ran the numbers—and the AI revenue hole has tripled. What was a $200B question in 2023 has ballooned into a $600B question.
Translation: Big Tech is pouring billions into AI data centers, but actual revenue? Still lagging. Badly.
And while that might sound like a Wall Street problem, it’s also a cautionary tale for small business owners.
TL;DR
AI infrastructure investment is outpacing real revenue—by about $600B.
GPU supply shortages are over, but demand is softening.
OpenAI remains the main player with meaningful revenue.
Speculative spending now exceeds early railroad hype.
Commoditization means prices will drop—but not every investor wins.
Small businesses should watch, learn, and market like builders—not bettors.
👉 Need help getting your message right? Grab my free 5-Minute Marketing Fix. It’s a quick and easy tool to help you get clear and build trust fast.
The $600B Elephant in the Server Room:
Last year, Cahn flagged a worrying mismatch: tech giants were stockpiling GPUs like canned beans in a bunker, but actual end-user revenue wasn’t following suit.
Now, things are even more lopsided.
Here’s the math: Take Nvidia’s revenue. Double it to account for the full cost of data centers. Then double it again to reflect the margin AI companies need to stay profitable.
That leaves a gaping $600 billion gap between what’s being spent on AI and what’s coming back in.
Spoiler: That’s not great business.
Wait—So Is AI a Bubble?
Yes and no.
Yes—if you’re a hedge fund hoping your GPU-backed startup turns into the next Google.
No—if you’re a founder solving real problems and delivering value people will actually pay for.
Right now, the market’s flooded with AI tools most people don’t use or understand. Outside of ChatGPT, AI hasn’t yet cracked mainstream wallets. And when customers don’t see the value, they don’t click “Buy Now.”
That’s not an AI problem. It’s a marketing problem.
When Everyone Builds Tracks, But No One Boards the Train:
Some optimists say building AI infrastructure is like building railroads—you lay the tracks, and eventually, the passengers will come.
But there’s a twist: In the 1800s, railroads had pricing power. Only so many tracks could run from point A to B. If you owned them, you owned the traffic.
In contrast, GPU cloud computing is fast becoming a commodity. With new entrants flooding the market, prices are already being pushed toward cost. No moat. No margin. No miracle.
And just like in the railroad boom, lots of investors will burn cash while a few operators (think OpenAI) ride off with the profit.
What This Means for Small Business Owners:
This isn’t just a Silicon Valley drama. It’s a lesson in strategy:
Don’t Chase Hype—Solve Problems: AI’s real winners aren’t the loudest or flashiest. They’re the ones quietly fixing broken systems. As a small business, your edge is speed, not scale. Focus on specific, customer-visible wins.
Value Trumps Novelty: Consumers won’t pay for tech they don’t understand or trust. Whether you’re selling software, services, or sourdough, your job is to make the value obvious.
Clear Messaging Wins Markets: If AI startups with billions in backing are struggling to explain what they do, imagine how hard it is for your ideal customer to get your pitch in 10 seconds. That’s why we start every client with a crystal-clear one-liner using the StoryBrand framework.
Want AI to Work for You? Don’t Try to Be AI.
Use it. Integrate it. But don’t imitate the giants. The AI boom is full of confusing jargon, fuzzy promises, and tools that sound more impressive than they are.
Instead of joining the noise, get clear on:
Who you help
What problem you solve
Why you’re the right choice
It’s not about having the latest tool. It’s about using the right words.
Builders Beat Bettors—Every Time:
The real winners of the AI wave won’t be the loudest hype machines. They’ll be the ones who take advantage of cheaper compute, clearer strategy, and a real connection with the people they serve.
Start with clarity. Start with trust.
Grab the 5-Minute Marketing Fix to sharpen your message and turn traffic into traction.
👉 You can download it for free here.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)