We're a StoryBrand Marketing Agency that helps Service Businesses who are tired of tired of complicated messaging that doesn’t work.
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert
Your leads aren’t the right fit
Referrals are harder to come by
Marketing is frustrating as all hell
A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
and get weekly group coaching, templates, and a proven system that fits into your week—without taking over your life.
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Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and do your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that actually connect.
My background as a journalist means I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Want to put a face to the name? Watch this quick video to get a feel for who I am, what I do, and how I can help.
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
This is a no-pressure, non-sales call where we talk through what’s working, what’s not, and where you want to go.
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Get hands-on support through the StoryBrand Course or let me build the whole thing for you—messaging, website, emails, and more.
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Walk away with a message that clicks, a plan that’s easy to follow, and marketing that finally does what it’s supposed to.
But we’re serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? We’ve got ideas.
Just need clarity? We’ll help you see the big picture.
This isn’t a sales call – just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH US TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer two simple paths: do-it-together support through the StoryBrand Course, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
What you'll discover in this article:
1. Create Compelling Marketing Collateral
2. Enhance Candidate Experience
4. Ensure a Seamless Digital Experience
7. Provide Prompt and Professional Follow-Ups
Recruitment firms face the challenge of attracting and securing top talent for their clients. With countless opportunities available, candidates have the luxury of being selective, and they expect a seamless, engaging interview experience.
As a recruitment professional, you understand the stakes. Securing the best talent can make or break your client's success, and a poorly executed interview process can cost you valuable candidates. On the flip side, a well-structured, marketing-driven interview process can position your client as an employer of choice, setting them apart from the competition and ensuring they land the top talent they need to thrive.
That's where the power of marketing comes into play. By incorporating proven marketing strategies into your interview process, you can create a candidate experience that captivates, informs, and ultimately, secures the best talent for your clients. In this article, we'll explore eight proven tactics that recruitment firms are using to transform their interview process into a candidate magnet, helping you stay ahead of the curve and deliver unparalleled value to your clients.
Your client's employer brand can make all the difference in attracting top talent. The first step in enhancing your interview process is to develop a branded interview guide that sets the tone for the entire experience.
This guide should include a warm welcome message from your client's CEO, showcasing the company's values and culture. Provide an overview of what candidates can expect during the interview, highlighting unique perks and benefits that set your client apart, such as flexible work arrangements or opportunities for professional development.
According to LinkedIn, 75% of job seekers consider an employer's brand before even applying for a role. By crafting a polished, informative interview guide, you can ensure candidates are well-informed and excited about the prospect of joining your client's team from the very first touchpoint.
Welcome message from CEO
Overview of company culture and values
Highlight unique perks and benefits
Ensure candidates are well-informed and engaged
This initial step sets the stage for a professional, well-structured interview process, piquing the interest of top candidates and positioning your client as an employer of choice. With the right marketing collateral, you can captivate candidates and lay the foundation for a seamless, engaging experience.
One of the most effective ways to make your interview process stand out is by incorporating personalized video messages from the hiring manager or recruiter. These short, tailored videos can have a significant impact on the candidate experience, helping to reduce pre-interview anxiety and making candidates feel truly valued as individuals.
Imagine a candidate preparing for an important interview with your client. Instead of receiving a generic email, they're greeted with a personalized video message from the hiring manager, welcoming them to the process and sharing their excitement to learn more about the candidate's background and qualifications. This personal touch can go a long way in making the candidate feel at ease and eager to engage.
Research shows that personalized video messages can increase engagement rates by up to 300%. By taking the time to record a custom video, you're demonstrating to candidates that they're not just another application, but a unique individual whose skills and experiences are of genuine interest to your client.
Reduce pre-interview anxiety
Show candidates they are valued as individuals
Increase engagement rates by up to 300%
This simple yet impactful strategy can set your client's interview process apart, leaving candidates with a positive and memorable impression that can ultimately lead to securing top talent. By enhancing the candidate experience through personalized touchpoints, you're positioning your client as an employer that truly values and respects its prospective hires.
Candidates are more discerning than ever. They want to hear from real people who have experienced what it's like to work for your client's company. That's where the power of social proof comes into play.
Incorporate testimonials and success stories from previous hires who have thrived in your client's organization. Share these authentic accounts in your email communications, on the interview landing page, and throughout the candidate journey. Seeing real people who have had positive experiences can significantly boost a candidate's confidence and interest in your client's company.
According to a Glassdoor survey, 70% of people look to reviews before making career decisions. By providing these genuine, first-hand accounts, you're giving candidates the social proof they crave, reassuring them that your client is an employer that values and supports its employees.
Share testimonials and success stories from previous hires
Boost candidate confidence and interest
70% of people look to reviews before making career decisions
This strategy not only enhances the candidate experience but also reinforces your client's employer brand. When candidates see that others have thrived in the company, they're more likely to feel excited about the prospect of joining the team and contributing to its continued success.
The interview process is about more than just the face-to-face interactions. The digital touchpoints throughout the candidate journey can make a significant impact on their overall perception of your client's company.
To ensure a polished, professional experience, use branded templates for all email communications and interview materials. Integrate your scheduling tools and reminders to reflect your client's branding, creating a cohesive and streamlined digital experience.
A study by CareerBuilder found that 58% of candidates will decline a job offer if they had a poor experience during the interview process. By maintaining a consistent, high-quality digital presence, you can greatly enhance the candidate's impression of your client, leaving them feeling valued and excited about the prospect of joining the team.
Use professional, branded templates for all communications
Integrate scheduling tools and reminders
58% of candidates will decline a job offer due to poor interview experience
Attention to detail in the digital realm can make all the difference in securing top talent. When candidates encounter a smooth, well-executed process, it reinforces your client's commitment to professionalism and their desire to provide an exceptional experience for prospective hires.
Social media has become a powerful tool for recruitment firms to showcase their client's employer brand and engage with top talent. By leveraging social media platforms, you can give candidates a glimpse into the day-to-day life of your client's company, making them feel like they're already part of the community.
Share behind-the-scenes content that highlights the workplace culture, team activities, and company events. This type of authentic, engaging content can help candidates visualize themselves thriving in your client's environment, sparking their interest and excitement.
According to LinkedIn, companies that actively manage their employer brand on social media have 50% more qualified applicants. By creating a strong social media presence and inviting candidates to engage with your client's brand, you're not only building excitement but also strengthening their connection to the company.
Share behind-the-scenes content of workplace, team activities, and company events
Make candidates feel part of the community
Companies with active employer branding on social media have 50% more qualified applicants
Incorporating social media into your interview process can be a game-changer, allowing you to showcase your client's unique culture and values in a dynamic, engaging way. This strategy can help you stand out in a crowded market and attract the top talent your clients need to succeed.
Offering virtual office tours can be a powerful way to engage candidates and give them a feel for your client's workspace and company culture. Even if in-person visits aren't feasible, you can create an immersive experience that helps candidates visualize themselves thriving in the environment.
Virtual tours can take many forms, from simple video walkthroughs to interactive 360-degree experiences. By showcasing the office space, amenities, and team interactions, you're providing candidates with a tangible sense of what it would be like to work for your client's company.
According to statistics from Matterport, virtual tours can increase engagement rates by up to 400%. This type of immersive experience can make candidates more enthusiastic about the prospect of joining the team, as they can envision themselves collaborating with colleagues, taking advantage of the available resources, and contributing to the company's success.
Showcase the workspace and company culture
Help candidates visualize themselves in the environment
Increase engagement rates by up to 400%
By offering virtual office tours, you're giving candidates the opportunity to engage with your client's brand in a meaningful way, even if they're unable to visit in person. This strategy can help you stand out in a competitive market and attract top talent who are excited about the prospect of joining your client's team.
The interview process doesn't end when the candidate leaves the room (or logs off the virtual call). In fact, the follow-up phase can be just as crucial in leaving a lasting positive impression and maintaining a strong relationship with top talent.
After the interview, be sure to send a timely thank-you email or video message to the candidate. Reiterate the key points discussed, express your appreciation for their time and effort, and provide clear next steps and a timeline for feedback.
According to Talent Board, 52% of candidates who receive feedback after an interview are more likely to maintain a relationship with the employer. By demonstrating your client's commitment to clear communication and respect for the candidate's time, you're reinforcing a positive image of the company and keeping them engaged in the process.
Thank-you emails or video messages
Clear next steps and timeline for feedback
52% of candidates are more likely to maintain a relationship with an employer who provides feedback
Thoughtful follow-ups show candidates that your client values them as individuals, not just as another applicant. This attention to detail can make a significant difference in securing top talent and maintaining a strong talent pipeline for the future.
Throughout this article, we've explored eight powerful strategies that recruitment firms are using to transform their interview process into a candidate magnet. By incorporating these tactics into your own approach, you can position your client as an employer of choice, attracting and securing the top talent they need to thrive.
Remember, enhancing the interview experience is about creating a structured, respectful, and engaging process that showcases your client's unique culture and values. Stay consistent, be patient, and most importantly, keep refining your approach based on feedback and results.
As you move forward, consider how you can further elevate your interview process by building stronger relationships with both clients and candidates. By fostering open communication, demonstrating your expertise, and delivering exceptional service, you can become a trusted partner in the recruitment journey.
Standing out is more important than ever. By embracing the power of marketing and putting the candidate experience at the forefront, you can transform your interview process into a strategic advantage that helps your clients attract and retain the best talent in the industry.
So, what are you waiting for? Start implementing these strategies today and watch as your candidate pipeline grows stronger and more impressive with each passing day. The future of recruitment is here, and it's time to seize the opportunity to be a true game-changer in your field.
Created with clarity (and coffee)