We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
.
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
.
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
.
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
.
.
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
By Vicky Sidler | Published 3 June 2025 at 12:00 GMT
Let’s face it: running a business in South Africa without reliable internet is like running a marathon in flip-flops (or plakkies). You can try, but it’s going to be painful, slow, and unnecessarily difficult.
So when a name like Starlink enters the chat, promising fast, stable satellite internet even in the most remote areas, you’d expect a nationwide standing ovation.
Except, of course, for one thing: South Africa’s local ownership laws.
Under the Electronic Communications Act, any foreign-owned communications provider operating in South Africa must sell 30% of its local equity to historically disadvantaged groups. The goal is valid: economic transformation. The outcome, however, has been mixed—especially when it comes to attracting high-impact global players like Elon Musk’s Starlink.
Starlink’s parent company, SpaceX, called the requirement a deal-breaker. And until now, that’s kept the world’s most buzzed-about satellite internet provider firmly out of reach for South African small businesses.
But here’s where it gets interesting. According to Reuters, South Africa’s Communications Minister Solly Malatsi is proposing a workaround: equity-equivalent investment programs.
Already common in industries like automotive, these let foreign companies invest locally (think: digital infrastructure, small business support, skills development) instead of selling off equity. In short, they can contribute in ways that still drive transformation—just without changing their ownership structure.
The proposed shift aims to give clarity and flexibility, encouraging more global players to enter the market, while still holding them accountable for uplifting the local economy.
As a Duct Tape Marketing Strategist and StoryBrand Certified Guide, I help business owners build systems that keep running—whether you’re working in Sandton or Sutherland.
And here’s the thing: faster, more stable internet could be a game-changer for small businesses, but only if the rest of your systems are ready to scale with it.
That means:
Your website needs to load fast and convert visitors
Your sales funnel should guide prospects without hiccups
Your marketing message must be clear, compelling, and consistent
If those pieces aren’t in place, a faster connection just helps you fail faster.
You don’t need to call your ISP or speculate on regulatory timelines. Instead, focus on what you can control—your marketing system.
Here’s a plan that aligns with what I teach in my StoryBrand Marketing Course and implement for clients:
How fast is your site loading? Is the mobile version working? Are leads converting? A slow or confusing site will waste even the best broadband.
If someone lands on your homepage, can they understand what you do in 5 seconds or less? If not, that’s your first bottleneck.
Whether it’s email automation, pre-scheduled content, or lead magnets tied to real customer problems, create a setup that works with or without you—and definitely without buffering.
If your current marketing message is muddled, vague, or trying to do too much, start here.
Download my free 5-Minute Marketing Fix. It’s a printable one-pager that helps you write a clear sentence about what you do and why people should care—no jargon, no fluff, no waiting for fiber.
Because no matter how fast the signal, your message still needs to land.
Created with clarity (and coffee)