StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Boosts Dealership Conversions by Fixing One Simple Thing
By Vicky Sidler | Published 11 September 2025 at 12:00 GMT+2
If your homepage looks amazing but your phone isn’t ringing, Matt VanDyke has some bad news. The former CEO of Ford Direct says most of your customers never even see the homepage. They land directly on your product pages. And if your photos are bad, they bounce.
According to VanDyke, now president of Shift Digital, what really drives online engagement isn't some genius slogan or flashy homepage animation.
It's good, honest images of the actual product.
He’s talking VIN-specific car photos, but the lesson applies far beyond the auto industry. If you’re selling anything online, from couch covers to consulting packages, how you show it matters as much as how you say it.
This insight comes from an interview on Inside Automotive, backed by fresh Shift Digital research.
TL;DR
75% of dealership website traffic goes straight to product pages
Generic stock images hurt trust and reduce conversions
VIN-specific photos or CGI alternatives increase engagement
Pricing, trade-in tools, and finance info must be visible early
AI helps automate lead handling, follow-up, and appointment setting
Social media can boost visibility, but only if employee content stays on brand
This isn’t about car sales—it’s about building trust and removing friction
Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
AI Boosts Dealership Conversions by Fixing One Simple Thing
Why the Product Page Is Your New Front Door:
The Role of Speed and Consistency:
AI Tools That Keep the Ball Rolling:
Social Media Is a Tool, Not a Free-for-All:
A Quick Word From a Marketing Guide Who’s Been There:
Marketing Automation’s Transparency Gap Is Costing You Sales
AI Replacing Humans Backfires—What CEOs Miss
AI Search Optimization for Ecommerce: 7 Steps to Show Up
Referral Marketing Statistics for 2025: What the Data Really Says
Hate Marketing? This Small Brand Built Loyalty Without Traditional Advertising
FAQs on AI-Driven Dealership Marketing
What are VIN-specific images, and why do they matter?
Do customers really skip the homepage?
How can small businesses apply these lessons outside the auto industry?
What role does AI play in improving conversions?
Is AI replacing salespeople or support staff?
How important is it to connect online and offline experiences?
How can I make sure my social media content stays on brand?
What’s the first thing I should do if I want to improve conversions?
Why the Product Page Is Your New Front Door:
VanDyke makes it painfully clear: most buyers never start at the top of your site. They arrive in the middle—right on your product or service listing.
In car dealerships, that’s the Vehicle Listing Page or Detail Page. For service businesses, it might be your packages page, a case study, or a booking form.
Whatever it is, you’ve got one shot to make people trust what they’re seeing.
And generic doesn’t cut it. That tired stock image of a smiling professional shaking hands? It's about as persuasive as a parking ticket. Customers want real details. Actual visuals. Proof that what you’re selling exists, works, and looks the way you say it does.
In the car world, that means VIN-specific photos showing the exact trim, stitching, and add-ons. For the rest of us, it could mean:
Behind-the-scenes photos of your process
Real images of deliverables, client results, or before-and-after shots
Clear visuals that show exactly what’s included
I see this first-hand outside of the car industry. One of my favorite apps is Yaga, where people buy and sell second-hand clothing. Some sellers are brilliant—they take photos that clearly show the actual item, even zooming in on wear-and-tear so buyers know exactly what to expect. Others skip that step and just upload polished product photos straight from the brand’s website. Personally, I avoid those listings completely. Even if the item still has the tag, I want to see the real thing that’s on offer. That’s the point: real images create confidence, while stock-style photos plant doubt.
The Role of Speed and Consistency:
Some dealers are uploading car photos 70 days before the car even hits the lot. Why? Because it builds trust and starts the sales process earlier.
If customers can see what they’re buying—and get a quote, calculate payments, or book a trade-in before showing up—they’re more likely to finish the transaction.
For service businesses, this means:
Publishing clear pricing or package info
Letting people prequalify themselves
Giving them something to do next: book a call, get a quote, watch a demo
Waiting until someone contacts you wastes both your time and theirs. You don’t need to automate the sale—you just need to reduce the friction.
AI Tools That Keep the Ball Rolling:
Let’s say you’ve done all the above. The leads are coming in. The next question is: who’s following up?
VanDyke brings up a scary stat—turnover in the dealership world is 65 to 70 percent. That means leads often fall through the cracks.
AI-powered systems now help bridge that gap by:
Scheduling appointments automatically
Following up with interested leads
Handling service bookings after hours
Keeping the tone consistent, even when staff change
Even if your business isn’t using AI for follow-up yet, the takeaway here is: build a system that doesn’t fall apart when someone’s sick or quits. A good CRM or email automation tool can go a long way.
Social Media Is a Tool, Not a Free-for-All:
Yes, VanDyke says TikTok and X (formerly Twitter) are great for reaching younger audiences. But that doesn’t mean every employee should start vlogging in the break room.
The key is structure. Your team needs:
Clear brand guidelines
A shared message
Simple content templates
If you're a small business owner, you don’t need daily posts on 12 platforms. You just need the basics in place so that your message doesn’t get diluted by random off-brand content.
A Quick Word From a Marketing Guide Who’s Been There:
As a StoryBrand Certified Guide and Duct Tape Marketing Consultant, I see this over and over.
Most small business websites have:
A homepage designed like a brochure
Generic images that don’t match the offer
Pricing hidden like a state secret
The fix? Think like a customer. Show them what they want to see. Make it easy to trust you. Give them a next step.
And if you’re wondering where to start, start with your message. If your one-liner is clear, your entire marketing flow becomes easier to build.
👉 Download the 5-Minute Marketing Fix
Because trust doesn’t begin at the homepage. It begins with clarity.
Related Articles:
Marketing Automation’s Transparency Gap Is Costing You Sales
AI can be great—until it becomes a black box. This article shows how to fix the disconnect between automation and real results, so you don’t lose trust while chasing efficiency.
AI Replacing Humans Backfires—What CEOs Miss
Before you replace your team with AI, read this. It explains how automation can quietly erode service quality and credibility, and what smart businesses do instead.
AI Search Optimization for Ecommerce: 7 Steps to Show Up
Optimizing your product page is only half the job. This guide shows how to make sure AI-powered tools can actually find and recommend your listings.
Referral Marketing Statistics for 2025: What the Data Really Says
Want trust that scales? These stats prove that referrals beat advertising, and offer tips for turning happy customers into your best marketing asset.
Hate Marketing? This Small Brand Built Loyalty Without Traditional Advertising
If the idea of “selling” makes your skin crawl, this case study is for you. It shows how honest content and technical depth can build a brand people actually believe in.
FAQs on AI-Driven Dealership Marketing
What are VIN-specific images, and why do they matter?
VIN-specific images show the actual vehicle for sale, including its unique features, trims, and color. Unlike stock photos, they help buyers trust what they’re looking at and increase engagement on product pages.
Do customers really skip the homepage?
Yes. According to Shift Digital, about 75% of traffic lands directly on listing or product pages. That means your homepage may look great but isn’t doing much unless the product pages are also optimised.
How can small businesses apply these lessons outside the auto industry?
The principles are universal. Use real images of your product or service. Show pricing or packages upfront. Make the next step obvious and easy. Remove guesswork.
What role does AI play in improving conversions?
AI helps automate repetitive tasks like lead follow-up, appointment scheduling, and after-hours responses. It ensures no opportunity slips through, even when staff are unavailable or turnover is high.
Is AI replacing salespeople or support staff?
Not ideally. The most effective use of AI is to support human teams, not replace them. It fills gaps, handles overflow, and ensures consistency—but the trust-building still needs a human touch.
How important is it to connect online and offline experiences?
Very. Customers expect to do research online, then walk in with their trade appraised and financing ready. If your online experience doesn’t match the in-store one, you risk losing credibility.
How can I make sure my social media content stays on brand?
Set clear guidelines for your team. Use templates, content pillars, and approval processes. Even informal platforms like TikTok work better when your message is consistent.
What’s the first thing I should do if I want to improve conversions?
Start with your message. A clear one-liner builds trust fast. From there, improve your product visuals and make sure your pricing and processes are visible and easy to act on.
👉Download the 5-Minute Marketing Fix to sharpen your message in minutes.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)