StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
.
COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
.
DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
1
BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
.
2
CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
.
.
3
FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most
By Vicky Sidler | Published 12 August 2025 at 12:00 GMT
AI might be writing the internet now, but where does it get its information?
If you thought ChatGPT, Google AI Overviews, and Perplexity were pulling from the same pool, new research from Profound says otherwise. After analyzing 30 million citations from August 2024 to June 2025, the study found wildly different preferences in what these platforms trust and repeat.
For small businesses, this isn’t just trivia—it’s a roadmap for getting your brand seen by AI, which increasingly means getting seen by your audience.
TL;DR
ChatGPT loves Wikipedia (47.9% of its top citations)
Google AI spreads attention across Reddit, YouTube, Quora, and LinkedIn
Perplexity is Reddit-obsessed (46.7%) and leans on review sites
.com dominates AI citations (80.4%), with .org second at 11.3%
No single strategy works across platforms—visibility needs platform-specific tactics
Need help getting your message right? Download the 5-Minute Marketing Fix.
Why This Matters for Small Businesses:
In marketing terms, “AI visibility” is your ability to show up when someone asks an AI tool about your topic.
These patterns matter because AI often acts as a gatekeeper—summarizing, paraphrasing, and sourcing content without users ever clicking through. If you’re not in the AI’s source set, you may as well be invisible.
ChatGPT—Wikipedia’s Biggest Fan:
If you want ChatGPT to notice you, Wikipedia is the first stop. Nearly half of its top citations come from there, with Reddit a distant second. Business and tech outlets like Forbes, G2, and TechRadar also make the list.
Actionable Tip:
Maintain and regularly update an accurate Wikipedia page (follow editorial rules to avoid removal)
Build relationships with reputable media sites that ChatGPT already cites
Think “evergreen” and factual content—it’s more likely to be cited
Google AI Overviews—The Social-Professional Hybrid:
Google’s AI plays the field. Reddit (21%) and YouTube (18.8%) lead, but LinkedIn and Quora are close behind. It also dips into high-authority sources like Gartner and NerdWallet.
Actionable Tip:
Actively engage on Reddit and Quora with well-written, helpful answers
Publish short, searchable videos on YouTube
Share industry-relevant posts and articles on LinkedIn for professional reach
Perplexity—Powered by Reddit and Reviews:
Perplexity leans heavily on Reddit (46.7%) but also taps into review-heavy platforms like Yelp, TripAdvisor, and G2. This suggests a focus on real-world experiences and consumer opinions.
Actionable Tip:
Join relevant Reddit communities and contribute thoughtfully
Encourage customers to leave detailed reviews on Yelp, TripAdvisor, and G2
Use video (YouTube) and professional content (LinkedIn) to round out visibility
The Domain Factor:
Across all platforms, .com domains dominate with more than 80% of citations, followed by .org at 11.3%. Niche domains like .ai and .io are gaining ground in tech-related queries.
Actionable Tip:
Secure and use a .com if possible for authority
Consider adding a .ai or .io microsite if your niche is tech-forward
Publish consistent, high-quality content to increase domain trustworthiness
What This Means for Your Marketing:
There’s no single “AI SEO” trick that works everywhere. A Wikipedia push might help with ChatGPT but do little for Perplexity. A YouTube blitz might boost Google AI mentions but get ignored by ChatGPT.
The smart move is to decide which AI platforms your audience uses most and focus your efforts there.
If your prospects are business leaders searching LinkedIn, focus on Google AI’s sources. If you sell direct to consumers who ask “What’s the best…?” in AI chats, Perplexity’s Reddit-and-review diet matters more.
Start with Clarity:
Even if you place your content where these platforms look, it still has to pass the clarity test. If your message is fuzzy, the AI might not cite you—or worse, it might misrepresent you.
That’s where the 5-Minute Marketing Fix comes in. It’s a free, simple tool that helps you write one sharp sentence explaining what you do, who you help, and why it matters.
Because in a world where AI is picking the winners, you can’t afford to be forgettable.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)