StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Can’t Replace Expertise—Tea Data Breach Proves It
By Vicky Sidler | Published 11 August 2025 at 12:00 GMT
When a platform designed to protect women ends up putting them in danger, it’s not just a bad headline—it’s a full-on credibility implosion.
Recently, Tea, a women-focused dating-safety app with 4 million downloads, confirmed that 72,000 user images—including 13,000 driver’s license selfies—were exposed through an unsecured Firebase storage bucket.
And it wasn’t because hackers pulled off some elite, Hollywood-style breach. It was because the app’s developers skipped basic security steps that any competent engineer—or responsible AI-assisted team—should have caught.
TL;DR
Tea dating app leaked 72,000 user images, including driver’s licenses
Root cause: unsecured Firebase bucket left in “test mode”
No automated checks or cloud logs meant the breach went unnoticed
Consequences include identity theft, stalking risks, and deepfake misuse
Lesson: AI tools can’t replace skilled professionals in critical builds
Need help getting your message right? Download the 5-Minute Marketing Fix.
The Real-World Consequences of Bad Shortcuts:
Tea’s developers left a Firebase storage bucket wide open to public access—meaning anyone could read and write to it.
There were no automated checks to catch the misconfiguration. No cloud audit logs enabled. And to top it off, their Android app had a hard-coded URL that practically handed attackers the keys.
The kicker? This wasn’t a weather app. This was a platform marketed as a safety tool for women.
Those leaked images weren’t just profile pictures—they included government IDs. Many carried hidden EXIF metadata, such as GPS coordinates, which could lead someone straight to a user’s home.
From a criminal’s perspective, this is the jackpot: proof of identity for social engineering scams, raw material for deepfakes that can bypass KYC checks, and location data for stalking.
Why “Shipped Is Better Than Perfect” Backfires:
Somewhere in the decision-making process, speed or cost-saving trumped quality. Maybe AI-generated code sped things along. Maybe the team relied on “good enough” hires to save budget.
But as Jan Moser, the tech consultant who called this out, explained—knowing where the risks are and how to prevent them is the product of skill and experience, not just running code through a compiler.
And this is where the “AI will replace experts” crowd misses the point:
AI can generate functioning code, but not judgment.
It can follow instructions, but only if those instructions account for every risk.
It can’t perform the last-mile critical review that separates “works fine” from “won’t ruin our business when it fails.”
The Business Takeaway for Non-Tech Owners:
You might not be running a dating app, but you are trusting people to build and manage your systems—whether that’s your website, CRM, e-commerce platform, or anything else that holds customer data.
Here’s how to avoid being the next cautionary tale:
1. Vet for Expertise, Not Just Tools:
Ask your vendors or dev team how they handle security, QA, and testing. If their answer is, “We use AI for that,” press further.
2. Demand Automated Safeguards:
Even skilled teams need systems in place—automated code scans, access audits, and error logging.
3. Never Skip the Final Review:
Whether human-written or AI-assisted, code must go through a skilled review process before it goes live.
Marketing Has Its Own Version of This Problem:
Just like in software, marketing shortcuts often end in public embarrassment or lost trust. AI can help you create faster, but if your message is wrong—or confusing—you’re still losing the audience.
If you want to stay trusted in a noisy, fast-moving market, start by making sure your message is rock solid before you automate or outsource.
Try the 5-Minute Marketing Fix:
It’s a free, practical tool to help you explain what you do clearly—so you build trust and grow without costly missteps.
Because “done” is only better than “perfect” when it’s also secure, accurate, and clear.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)