StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
ChatGPT Public Chats Indexed by Google—Here’s What It Means for You
By Vicky Sidler | Published 14 August 2025 at 12:00 GMT
For a brief and mildly chaotic moment, your ChatGPT conversations could have been popping up in Google search results—like a stranger rummaging through your digital junk drawer.
If you had ever clicked the “share” button on a chat, created a link, and made it discoverable, congratulations—you were starring in a very niche corner of the internet without even knowing it.
This wasn’t ChatGPT exposing everyone’s chats by default. It was an experiment, since ended, that allowed deliberately shared conversations to be indexed by search engines. The problem? Most people didn’t realise “shared” could mean “Google-able.”
TL;DR
Some deliberately shared ChatGPT chats were briefly indexed by Google
This was part of a short-lived OpenAI experiment, now removed
Even “harmless” chats can reveal personal or business details
Treat anything shared online as potentially public—forever
Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents
ChatGPT Public Chats Indexed by Google—Here’s What It Means for You
Why This Matters to Small Business Owners:
How to Stay Safe in a Search-Indexed World:
1. Don’t Share Sensitive Business Info in Public AI Links:
2. Use Local or Private Storage for Drafts:
3. Check Your Digital Footprint Regularly:
4. Build a Public Profile You’re Happy to Be Found:
A Personal Example of Online Visibility
Start with the 5-Minute Marketing Fix:
AI Investment Gap Hits $600B—Here's What That Means for You
AI Copyright Lawsuit: What Small Businesses Must Know Now
Em Dashes Trigger AI Alarms—What Small Biz Owners Should Know
AI Ethics vs Progress: Should Small Brands Opt Out?
Zero-Click Search Is Real—Here's How to Beat It
FAQ: ChatGPT Public Chats and Search Engine Indexing
Were all ChatGPT conversations made public?
How did these chats end up on Google?
Could personal or business details have been exposed?
Why should small business owners care?
What Actually Happened:
TechCrunch’s Amanda Silberling spotted that URLs ending in /share—generated when users clicked “share” in ChatGPT—were appearing in Google and Bing search results.
Some were harmless (bathroom renovation tips), some were awkward (failed job application rewrites), and some were flat-out bizarre (a microwave safety guide involving Satan).
OpenAI confirmed it was testing “ways to make it easier to share helpful conversations” and has since ended the experiment, citing “too many opportunities for folks to accidentally share things they didn’t intend to.”
Why This Matters to Small Business Owners:
Even if you’re not sharing AI-assisted bathroom plans, this matters for one reason: anything you post online, intentionally or not, can travel far beyond its intended audience.
That includes:
Draft marketing copy with sensitive pricing
Sales scripts with unfinalised offers
Brainstorming notes that reveal product roadmaps
Conversations that mention client names
You might think, “I only shared it with a link.” But as with public Google Drive files, “link sharing” can quickly turn into “search result sharing” if it’s indexed.
How to Stay Safe in a Search-Indexed World:
Even though OpenAI’s specific experiment is over, the principle holds: once it’s online, you can’t fully control where it goes. Here’s how to stay smart:
1. Don’t Share Sensitive Business Info in Public AI Links:
Treat AI chats like open-air cafes—fine for casual talk, not for confidential plans.
2. Use Local or Private Storage for Drafts:
If you need to share AI-generated content for review, save it as a PDF or screenshot, then send it via secure channels instead of public share links.
3. Check Your Digital Footprint Regularly:
Google your business name, unique phrases from your copy, and even unusual client project terms to see what’s out there.
4. Build a Public Profile You’re Happy to Be Found:
If people do stumble across your content, make sure it reflects well on you. This is where a clear brand message and consistent tone are your best insurance.
A Personal Example of Online Visibility
This situation reminded me of something that happened back when I was a full-time journalist at an online tech news publication.
One of my colleagues published a photo of me standing next to a giant TV to demonstrate its size. Harmless enough—until someone commented that I was “ugly” and that they should’ve used a more attractive model.
That comment ended up showing in Google search results for my name. I confronted the commenter, and to their credit, they apologised and removed it. It no longer appears when you search me, but that doesn’t erase the fact that it was out there for a while.
The experience stuck with me—not because my ego was bruised, but because it reminded me how quickly something you didn’t post yourself can shape your online presence.
The Marketing Lesson:
Your message is always on the record. Whether it’s a blog post, a shared doc, or a ChatGPT conversation, assume your audience is larger than you expect.
That’s why having a crystal-clear way to describe your business matters—so if you do show up unexpectedly in a search result, you’re not just visible, you’re compelling.
Start with the 5-Minute Marketing Fix:
It’s a simple, free tool that helps you create a one-liner explaining your business so well that even a surprise Google result works in your favor.
Because in marketing—and in AI experiments—you never know who’s watching.
Related Articles
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AI Copyright Lawsuit: What Small Businesses Must Know Now
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FAQ: ChatGPT Public Chats and Search Engine Indexing
Were all ChatGPT conversations made public?
No. Only chats that users deliberately shared, created a public link for, and marked as “discoverable” were indexed. This was part of an OpenAI experiment that has now ended.
How did these chats end up on Google?
Once a shared chat link was marked as discoverable, search engines like Google could index it—just like they can with public Google Drive links.
Is this still happening?
No. OpenAI ended the experiment after deciding it created “too many opportunities” for accidental oversharing.
Could personal or business details have been exposed?
Yes. Even seemingly harmless chats can include identifiers—like client names, pricing, or project details—that you wouldn’t want public.
Why should small business owners care?
Because anything you put online, intentionally or not, can spread beyond your control. That includes AI chats, documents, and casual posts.
How can I prevent this in future?
Treat all shared links as public, even if you think they’re private. Use secure channels for sensitive material and regularly search your business name to see what’s out there.
What’s the marketing takeaway?
Always assume your message could be seen by anyone. Make sure even “accidental” exposure reflects well on you.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)