Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is a StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
AI mentors boost results for thriving businesses but may mislead struggling ones. Here’s what small business owners should know. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 31, 2025•8 min read
Mailchimp’s Mark Lodwick says doubt is normal. Learn how small businesses can build marketing clarity and customer trust—without second-guessing. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 30, 2025•8 min read
Companies rushing to replace staff with AI are facing costly failures. Here’s how to use AI without wrecking your business. ...more
Strategic Marketing ,Marketing News &Small Business Growth
August 29, 2025•7 min read
AI is changing how people shop online. Here’s how to make sure your products show up in AI search results. ...more
Strategic Marketing ,Digital Marketing Marketing News &Search Engine Optimization
August 28, 2025•10 min read
A plain-English guide to understanding AI ethics for small business owners using tools like ChatGPT and Google AI. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
August 27, 2025•13 min read
Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
August 26, 2025•8 min read
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