StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant

About Vicky Sidler

Marketing News Reporter & Industry Journalist

Vicky Sidler StoryBrand Certified Guide

Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.

Vicky is a StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.

Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:

  • Digital marketing strategy

  • Content marketing and brand storytelling

  • Marketing technology and automation

  • AI’s impact on marketing

  • StoryBrand and Duct Tape Marketing best practices

Education & Credentials

  • BA in Journalism & English, University of Johannesburg

  • StoryBrand Certified Guide

  • StoryBrand Certified Coach

  • Duct Tape Marketing Certified Strategist

  • Over 20 years in journalism and marketing communications

  • Founder & CEO of Strategic Marketing Tribe

Vicky Sidler StoryBrand Certified Guide
Vicky Sidler StoryBrand Certified Coach
Vicky Sidler Duct Tape Marketing Strategist

Recent Work

AI Customer Service Is Broken. Here’s What to Fix

AI Customer Service Is Broken. Here’s What to Fix

AI was meant to improve customer service. Instead, it’s made things worse. Here’s what small businesses can do differently. ...more

Digital Marketing ,Customer Experience &Marketing News

September 21, 20259 min read

Instagram’s New iPad App Puts Reels on the Big Screen

Instagram’s New iPad App Puts Reels on the Big Screen

Instagram’s iPad app is here. Here's how it changes content and screen time for creators, fans, and small businesses. ...more

Digital Marketing ,Social Media Marketing Marketing News &Small Business Growth

September 20, 20258 min read

LinkedIn Cracks Down on Lead Gen Tools—What It Means for You

LinkedIn Cracks Down on Lead Gen Tools—What It Means for You

LinkedIn is removing tools like Apollo and Evaboot for scraping data. Here’s what small businesses need to know about lead gen risks. ...more

Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth

September 19, 20258 min read

ChatGPT Adds Parental Controls After Teen Tragedy

ChatGPT Adds Parental Controls After Teen Tragedy

OpenAI adds parental controls to ChatGPT after a teen’s suicide. What small business owners need to know about AI responsibility. ...more

Digital Marketing ,Marketing News &Small Business Growth

September 18, 202510 min read

YouTube and Google Stack: The Local SEO Shortcut That’s Working

YouTube and Google Stack: The Local SEO Shortcut That’s Working

How YouTube videos and Google stacks are quietly boosting local SEO for multi-location businesses ...more

Digital Marketing ,Marketing News Small Business Growth &Search Engine Optimization

September 17, 20257 min read

Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe

Digital Scams Targeting Women Are Getting Smarter—Here’s How to Stay Safe

From fake job offers to romance scams, here’s how online fraudsters target women—and what small business owners need to know. ...more

Digital Marketing ,Marketing News &Small Business Growth

September 16, 20258 min read

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