StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant

About Vicky Sidler

Marketing News Reporter & Industry Journalist

Vicky Sidler StoryBrand Certified Guide

Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.

Vicky is a StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.

Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:

  • Digital marketing strategy

  • Content marketing and brand storytelling

  • Marketing technology and automation

  • AI’s impact on marketing

  • StoryBrand and Duct Tape Marketing best practices

Education & Credentials

  • BA in Journalism & English, University of Johannesburg

  • StoryBrand Certified Guide

  • StoryBrand Certified Coach

  • Duct Tape Marketing Certified Strategist

  • Over 20 years in journalism and marketing communications

  • Founder & CEO of Strategic Marketing Tribe

Vicky Sidler StoryBrand Certified Guide
Vicky Sidler StoryBrand Certified Coach
Vicky Sidler Duct Tape Marketing Strategist

Recent Work

AI Business Advice: Why It Helps Some Owners but Hurts Others

AI Business Advice: Why It Helps Some Owners but Hurts Others

AI mentors boost results for thriving businesses but may mislead struggling ones. Here’s what small business owners should know. ...more

Strategic Marketing ,Marketing News &Small Business Growth

August 31, 20258 min read

‘Am I Doing the Right Things?’ What Mailchimp’s Marketer Learned

‘Am I Doing the Right Things?’ What Mailchimp’s Marketer Learned

Mailchimp’s Mark Lodwick says doubt is normal. Learn how small businesses can build marketing clarity and customer trust—without second-guessing. ...more

Strategic Marketing ,Content Marketing Marketing News &Small Business Growth

August 30, 20258 min read

AI Replacing Humans Backfires—What CEOs Miss

AI Replacing Humans Backfires—What CEOs Miss

Companies rushing to replace staff with AI are facing costly failures. Here’s how to use AI without wrecking your business. ...more

Strategic Marketing ,Marketing News &Small Business Growth

August 29, 20257 min read

AI Search Optimization for Ecommerce: 7 Steps to Show Up

AI Search Optimization for Ecommerce: 7 Steps to Show Up

AI is changing how people shop online. Here’s how to make sure your products show up in AI search results. ...more

Strategic Marketing ,Digital Marketing Marketing News &Search Engine Optimization

August 28, 202510 min read

AI Ethics Explained for Small Business Owners

AI Ethics Explained for Small Business Owners

A plain-English guide to understanding AI ethics for small business owners using tools like ChatGPT and Google AI. ...more

Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth

August 27, 202513 min read

Celebrity Brand Fit—What Knix Got Right, AE Got Wrong

Celebrity Brand Fit—What Knix Got Right, AE Got Wrong

Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more

Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth

August 26, 20258 min read

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