Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is a StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
AI was meant to improve customer service. Instead, it’s made things worse. Here’s what small businesses can do differently. ...more
Digital Marketing ,Customer Experience &Marketing News
September 21, 2025•9 min read
Instagram’s iPad app is here. Here's how it changes content and screen time for creators, fans, and small businesses. ...more
Digital Marketing ,Social Media Marketing Marketing News &Small Business Growth
September 20, 2025•8 min read
LinkedIn is removing tools like Apollo and Evaboot for scraping data. Here’s what small businesses need to know about lead gen risks. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
September 19, 2025•8 min read
OpenAI adds parental controls to ChatGPT after a teen’s suicide. What small business owners need to know about AI responsibility. ...more
Digital Marketing ,Marketing News &Small Business Growth
September 18, 2025•10 min read
How YouTube videos and Google stacks are quietly boosting local SEO for multi-location businesses ...more
Digital Marketing ,Marketing News Small Business Growth &Search Engine Optimization
September 17, 2025•7 min read
From fake job offers to romance scams, here’s how online fraudsters target women—and what small business owners need to know. ...more
Digital Marketing ,Marketing News &Small Business Growth
September 16, 2025•8 min read
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