StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
AI Workslop Is Wasting Time and Ruining Team Trust
Low-effort AI output is clogging inboxes and killing collaboration. Here's how to spot it and fix it. ...more
Strategic Marketing ,Marketing News &Small Business Growth
December 15, 2025•8 min read
File Sharing Sites Skip Virus Scans—Here’s the Risk
Most free file-sharing platforms don’t scan for viruses. Here’s what small business owners need to know to stay safe. ...more
Strategic Marketing ,Marketing News &Small Business Growth
December 14, 2025•8 min read
AI Content Is the New Default Says Ahrefs Study
A new Ahrefs study shows 74% of new web content is AI-generated or assisted. Here’s what that means for small business owners. ...more
Strategic Marketing ,Content Marketing &Marketing News
December 13, 2025•9 min read
AI Slop Is Flooding Social Media And Ruining Your Business
What is AI slop, and why is it flooding your feed? This article explains the risk and gives smart steps small business owners can take. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
December 12, 2025•8 min read
How the Em Dash Became AI’s Tell-Tale Punctuation
Can you spot AI writing from punctuation alone? The em dash might be the clue. Here’s how it affects content and trust. ...more
Strategic Marketing ,Content Marketing &Marketing News
December 11, 2025•10 min read
Sora’s AI Copyright Problem Is Bigger Than OpenAI Admits
OpenAI’s video tool Sora 2 is generating copyrighted content despite filters. Here’s what small business owners should know about AI and stolen data. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
December 10, 2025•10 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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