StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
New Marketing Book By Sara Nay Helps Small Businesses Escape Broken Models
By Vicky Sidler | Published 13 August 2025 at 12:00 GMT
If your marketing strategy is currently a mix of random tools, old agency reports, and pure hope, there’s a good chance your growth plan is being held together with chewing gum and wishful thinking.
Sara Nay thinks that’s a problem. And she’s just released a book that might be the fix.
Unchained: Breaking Free from Broken Marketing Models launched this week, promising small business owners something they haven’t had in a while—a clear, workable system for leading their own marketing without drowning in chaos.
And for three days only (August 13–15 2025), the Kindle version is 99 cents. Which is basically free, if you don’t count the emotional cost of finally realising what you’ve been doing wrong.
TL;DR
New book by Sara Nay, CEO of Duct Tape Marketing, aims to end small business marketing chaos
It’s strategy-first, system-built, and designed for real businesses (the kind with actual budgets and people)
48 downloadable tools and templates are included with every copy
Kindle edition is $0.99 until August 15—then paperback at $12.99. Grab it here
Table of Contents
New Marketing Book By Sara Nay Helps Small Businesses Escape Broken Models
Why This Isn’t Just Another Marketing Book:
What’s Inside (and Why It’s Useful):
FAQ: Unchained and Why It Might Save Your Sanity
Is this just another “latest hack” marketing book?
Do I need to be tech-savvy to use the tools?
Will it still help me if I work with an agency?
Why This Isn’t Just Another Marketing Book:
Most marketing books are basically motivational speeches with a few diagrams thrown in. You finish the last page, feel briefly inspired, and then go right back to Googling “best Instagram strategy for 2025.”
Unchained is different because it assumes you’re busy running a business and don’t have time to experiment with every shiny thing that shows up in your feed. Instead, it gives you a way to:
Get clear on what actually moves the needle
Build a marketing system you control
Use AI without feeling like it’s slowly replacing you
It’s the marketing book for people who like their advice short, sharp, and executable before lunch.
What’s Inside (and Why It’s Useful):
This isn’t one of those books where you get 200 pages of theory and a polite “good luck” at the end. Unchained is structured so you can understand it, apply it, and actually see results—without having to hire an interpreter for the jargon.
Part 1: Foundations you can actually understand—strategy, empathy, messaging, trust. No buzzword salad.
Part 2: How to dismantle the “agency dependency” trap without setting your entire pipeline on fire.
Part 3: The Playbook—daily habits, measurement that matters, and leadership moves that keep your marketing running when you’re busy doing other things.
Every chapter ends with action steps. Not vague suggestions like “post more on social,” but things you can actually do—like worksheets, templates, and frameworks you can copy and use immediately.
The “Oh, That’s Why” Moment:
One of the book’s big points is simple but brutal: if you don’t own your marketing system, someone else will. And that someone else probably has different goals than you do.
Think about it. If your marketing lives entirely in someone else’s software, dashboards, and processes, you’re basically renting your own growth.
Unchained is about buying the house instead of paying rent forever—except the “house” is a system you can run without having to hire twelve people or start a second business.
Why You Should Care Now:
The Kindle version is 99 cents until August 15, 2025. Along with the book, you get 48 downloadable tools. That’s not a gimmick—they’re the same tools Sara’s used with hundreds of clients over two decades.
You could buy it just for the tools, ignore the words entirely, and still get more value than you’ll get from half the marketing advice floating around online.
👉 Get the $0.99 Kindle edition here
If your marketing currently feels like a game of whack-a-mole, this is the part where you stop swinging wildly and start aiming.
Related Articles
Advertise Your Business on $500—Here's What Works
If Sara Nay’s Unchained shows you how to build a marketing system, this article shows you how to test it without burning through your budget. It’s practical, no-fluff advice for making a small spend actually move the needle.
LLM Visibility: The SEO Shift You're Missing
Building your own marketing system is step one. Step two? Making sure AI-powered search engines actually find and showcase you. This piece explains the shift in SEO you can’t afford to ignore.
AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most
If AI is increasingly the middleman between your content and your audience, you need to know how to get on its radar. This article breaks down exactly what the big AI models are citing—and how to make sure you’re in the mix.
FAQ: Unchained and Why It Might Save Your Sanity
Who wrote Unchained?
Sara Nay, CEO of Duct Tape Marketing. She’s spent over two decades helping small business owners go from “marketing feels impossible” to “marketing works without me babysitting it.”
Who is this book for?
Small business owners, founders, in-house marketers, and even consultants who are tired of piecing together random tactics and want a strategy-first system they can actually run.
Is this just another “latest hack” marketing book?
Nope. If you’re looking for a magic button that solves everything overnight, you’re in the wrong place. Unchained is about building something sustainable—one clear step at a time.
Do I need to be tech-savvy to use the tools?
Not at all. The 48 downloadable tools are designed for actual humans. If you can open a document and follow prompts, you’re good.
Will it still help me if I work with an agency?
Yes—especially if you want to stop feeling like your agency is speaking an entirely different language. You’ll know what matters, how to measure it, and when to push back.
What’s with the $0.99 Kindle deal?
From August 13–15 2025, you can grab the Kindle version for less than the price of a flat white. After that, it’s $12.99 in paperback. The tools alone are worth more than the cover price.
Why “Unchained”?
Because most small businesses are trapped in broken marketing models—reliant on vendors, drowning in tools, and chasing tactics with no strategy. This is how you break out.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)