StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're a StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Actually Sucks At Your Job—Just Ask LinkedIn
By Vicky Sidler | Published 4 October 2025 at 12:00 GMT+2
Turns out, no one wants a robot writing their LinkedIn posts. Not even LinkedIn.
According to expert Joe Procopio, LinkedIn’s much-hyped AI writing assistant has fallen flat. And they’re not alone. Over the past few months, tech companies like Anthropic and Ramp have started walking back their grand AI content plans. Because when your AI starts “helping” with public posts that are meant to build trust and credibility, things get awkward. Fast.
Let’s break down what happened, what it means, and what you should do instead.
TL;DR:
LinkedIn’s AI assistant had low adoption because no one wants to risk their reputation on AI
Your LinkedIn feed is your new résumé
If AI makes you sound fake, you lose trust
Use AI as a tool, not a replacement
People don’t follow robots. They follow people
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
AI Actually Sucks At Your Job—Just Ask LinkedIn
AI Thought Leadership? No Thanks:
AI Can Help, But You Still Have to Show Up:
1. AI Marketing Trust Gap Widens as Consumers Push Back
2. AI Customer Service Is Broken. Here's What to Fix
3. Most People Can't Spot AI Ads—Why That Matters for Your Brand
4. LinkedIn is removing tools like Apollo and Evaboot for scraping data
5. AI Replacing Humans Backfires—What CEOs Miss
FAQs on AI Writing Tools and Professional Credibility
1. Why didn’t LinkedIn’s AI writing assistant take off?
2. What’s the danger in using AI to write LinkedIn posts?
3. Is it safe to use AI in my marketing at all?
4. Why does LinkedIn matter so much for small business owners?
5. What’s a better way to save time on content than using AI to write everything?
AI Thought Leadership? No Thanks:
LinkedIn’s CEO admitted that their AI writing assistant didn’t catch on. That’s not just a failed feature. It’s a red flag.
Because if you’ve been told to “just let AI write it” to save time, you’re not alone. But here’s the thing. No one wants their professional reputation tied to content that sounds like it was spat out of a word blender.
People might forgive a typo. They won’t forgive sounding like a generic buzzword robot.
Your Feed Is the New Résumé:
This isn’t about AI polishing your résumé. It’s about AI trying to polish your personal brand. And people aren’t buying it.
LinkedIn isn’t a job board anymore. It’s a stage. And how you show up in the feed matters more than what’s buried in a PDF. Every post, comment, or article is a signal. Is this person thoughtful? Reliable? Worth working with?
If AI takes over your feed, you’re basically putting your reputation on auto-pilot.
The Risk Is Real:
LinkedIn’s CEO said it best. If you get called out on X or TikTok, it’s embarrassing. If you get called out on LinkedIn, it can wreck your career.
Why? Because LinkedIn is where potential clients, investors, and employers go to size you up. If you sound fake or clueless, you lose opportunities before you even know they existed.
Now imagine that’s because your AI tool made a weird joke about your last job or called your product a “solutioneering ecosystem.”
Be the Voice, Not the Tool:
Let’s be clear. I’m not anti-AI. I use it daily. But I use it like a kitchen appliance. It helps with prep. It doesn’t host the dinner party.
If you hand over your voice to an AI, you lose the thing that builds trust: your tone, your stories, your weird little phrasing that makes you human.
Especially in service businesses, your personality is part of the product. Clients don’t hire generic. They hire you.
AI Can Help, But You Still Have to Show Up:
AI is great for outlines, ideas, and fixing grammar. But if you want to be trusted, you still have to put yourself into the message.
Otherwise, you’re just another echo in the noise.
That’s why I created the 5-Minute Marketing Fix to help you write one clear sentence that sets the tone for everything: a one-liner that makes people stop scrolling and think, “Finally. Someone who gets me.”
Because if your LinkedIn feed is now your business card, your pitch, and your proof of credibility, you want to make sure it actually sounds like you.
Related Articles:
Here is the Related Posts section written in the required format and tone, using your curated list and motivations:
Related Articles
1. AI Marketing Trust Gap Widens as Consumers Push Back
If you’re wondering why no one trusts AI to write their LinkedIn posts, this article explains why most consumers don’t even trust AI with their data. It gives the bigger picture behind the credibility crisis.
2. AI Customer Service Is Broken. Here's What to Fix
You’ve seen how AI flops at personal branding. Now see how it frustrates real customers too. This article breaks down how brands like Klarna had to backtrack after relying too heavily on AI support.
3. Most People Can't Spot AI Ads—Why That Matters for Your Brand
Just because people can’t tell something is AI doesn’t mean they trust it. This article dives into why invisible AI still feels off when it’s not matched with a strong, authentic message.
4. LinkedIn is removing tools like Apollo and Evaboot for scraping data
While AI-generated posts are flopping, LinkedIn is also cracking down on other forms of automation. This post gives context on why the platform is tightening up and where your content strategy fits.
5. AI Replacing Humans Backfires—What CEOs Miss
Think AI can replace human effort in marketing? This article walks through real examples where companies tried—and failed. The takeaway: AI might save time, but it can’t replace trust.
FAQs on AI Writing Tools and Professional Credibility
1. Why didn’t LinkedIn’s AI writing assistant take off?
Because people don’t want AI managing their professional voice. Users saw the risk of sounding fake or robotic as too high, especially on a platform where reputation matters.
2. What’s the danger in using AI to write LinkedIn posts?
If your content feels inauthentic or generic, it can damage trust. LinkedIn posts are public signals of credibility, and AI mistakes can cost real opportunities.
3. Is it safe to use AI in my marketing at all?
Yes—but only as a support tool. Use it for drafts, structure, or proofreading. Don’t hand over your tone, message, or brand personality.
4. Why does LinkedIn matter so much for small business owners?
Your feed is now your résumé. Clients and collaborators are judging your posts long before they book a call. Authenticity builds trust faster than slick wording.
5. What’s a better way to save time on content than using AI to write everything?
Start with a one-liner that anchors all your content. When your message is clear, AI can help speed things up—without diluting your voice.
👉 Download the5-Minute Marketing Fix to write yours today.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)