StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON US (OK, NOT REALLY)
But we’re serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? We’ve got ideas.
Just need clarity? We’ll help you see the big picture.
This isn’t a sales call – just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH US TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
TikTok Ownership Deal Inches Forward Under Trump
By Vicky Sidler | Published 30 September 2025 at 12:00 GMT+2
If your business has ever gone viral thanks to your cat, your coffee, or your cousin dancing in a gorilla costume, good news: TikTok isn’t going anywhere.
At least, not yet.
According to Reuters, President Trump says there’s finally a deal to keep TikTok running in the US. The catch? Ownership will shift from China’s ByteDance to a US-led group. Sort of. ByteDance still keeps the biggest single slice at 19.9 percent—just under the legal limit set by Congress.
In other words: TikTok’s staying, but with a passport check.
TL;DR:
TikTok will stay in the US under new ownership
ByteDance keeps 19.9% but loses control
The deal isn’t final but expected in 30–45 days
Oracle stays on board to manage security
The government gets a seat at the table
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents
TikTok Ownership Deal Inches Forward Under Trump
Wait, Is This Deal Actually Done?
Why This Matters to Small Business:
Behind the Politics, Follow the Power:
1. Instagram's New iPad App Puts Reels on the Big Screen
2. LinkedIn Cracks Down on Lead Gen Tools—What It Means for You
3. AI Search Distrust Grows—What Small Brands Should Do
4. Most People Can't Spot AI Ads—Why That Matters for Your Brand
5. AI Customer Service Is Broken. Here's What to Fix
FAQs on the TikTok Ownership Deal and What It Means for Small Businesses
1. What exactly is happening with TikTok’s ownership?
2. Will TikTok be banned in the United States?
3. Why does this deal matter to small businesses?
4. What changes should I expect on the platform?
5. Who will control TikTok after the deal?
6. Is TikTok still safe to use for marketing?
7. What if TikTok disappears or changes too much?
8. How can I make sure my marketing survives platform changes?
Wait, Is This Deal Actually Done?
Not quite. Trump says they’ve got a deal. Treasury says they’ve had it since March. Congress still needs to approve it. And ByteDance has until December to finish signing the papers.
In short: It’s prom night, but no one’s said yes yet.
Still, the general outline is in place. TikTok’s US operations will become a new company run by US investors. There’ll be a mostly American board, one of whom will be handpicked by the government. ByteDance keeps a seat, but not the wheel.
This is round four of “sell TikTok or shut it down,” and Trump—who just so happens to have 15 million followers—has extended the deadline again. Convenient.
Why This Matters to Small Business:
If you use TikTok for marketing, here’s the simple version:
The platform isn’t going away tomorrow. You don’t need to pause your content. But you should watch what changes in the next few months.
Expect more guardrails. More data rules. Maybe even a tighter algorithm. This might affect reach, ad tools, or who sees your content. If your audience is Gen Z or younger millennials, it’s worth paying attention.
Oracle, the tech giant already managing TikTok’s US data, stays involved. That’s meant to keep your audience’s info away from foreign governments. But it could also mean slower rollouts for new features if more approval steps are added.
Behind the Politics, Follow the Power:
This deal isn’t just about TikTok. It’s about control.
Congress passed a law in 2024 that basically forced TikTok’s sale. Why? Because of national security fears. People were worried that the Chinese government could use TikTok to spy, influence elections, or recommend weird cooking videos involving glue.
TikTok has always said, “Relax, your data’s stored in the US.” But lawmakers didn’t buy it. Hence the 20 percent ownership cap. Hence the deadline extensions. Hence the deal.
If you’re a small business owner using TikTok, you don’t need to get involved in the politics. But you do need to know that policy affects platform rules. And platform rules affect how you get found.
Don’t Panic. Just Plan.
You don’t need to jump to YouTube Shorts or Instagram Reels just yet. But don’t put all your marketing eggs in TikTok’s basket either.
This is a reminder to build a real brand. Own your message. Speak clearly to your audience. That way, if one channel goes away or changes the rules, you still have something to say—and people who want to hear it.
Need help clarifying that message? My 5-Minute Marketing Fix is a simple tool that works across every platform.
Related Articles:
1. Instagram's New iPad App Puts Reels on the Big Screen
If TikTok changes how your content performs, this article shows how Instagram is stepping up its game—and how you can adapt content for both platforms.
2. LinkedIn Cracks Down on Lead Gen Tools—What It Means for You
Platform rules are changing everywhere. This piece explains how LinkedIn’s recent crackdown could be a preview of what’s coming for TikTok and others.
3. AI Search Distrust Grows—What Small Brands Should Do
TikTok’s future is uncertain, but one thing isn’t: people still want clear answers. This article shows how to build a brand message that survives algorithm chaos.
4. Most People Can't Spot AI Ads—Why That Matters for Your Brand
If TikTok becomes more regulated, trust and transparency will matter even more. This article dives into what actually builds trust in a world of automated content.
5. AI Customer Service Is Broken. Here's What to Fix
Automated tools are helpful—until they aren’t. This post shares practical ways to stay human, even as platforms like TikTok move toward tighter controls and more automation.
FAQs on the TikTok Ownership Deal and What It Means for Small Businesses
1. What exactly is happening with TikTok’s ownership?
The US government and ByteDance have agreed in principle to transfer TikTok’s US operations to a new US-based company. ByteDance will still hold 19.9 percent ownership but won’t have control. A final deal is expected to close in the next 30 to 45 days.
2. Will TikTok be banned in the United States?
Not at this stage. The deal allows TikTok to keep operating in the US under new ownership. The shutdown deadline was extended again, now to December 16. That gives ByteDance time to finalise the sale.
3. Why does this deal matter to small businesses?
If your business markets on TikTok, any ownership change could affect the platform’s rules, features, or reach. Staying informed helps you plan content and manage risk without losing momentum.
4. What changes should I expect on the platform?
Expect stronger data security controls, more oversight, and possible changes to the algorithm. There may also be tighter ad policies or slower feature updates. But for now, it’s business as usual.
5. Who will control TikTok after the deal?
A group of US investors will run TikTok’s US operations, with an American-majority board. Oracle will stay on to manage data security. The US government also gets a board seat, which means closer oversight.
6. Is TikTok still safe to use for marketing?
Yes. For now, the platform remains fully operational. Just remember that platforms can change fast—so don’t rely on one channel alone. Build your brand on a strong message that works everywhere.
7. What if TikTok disappears or changes too much?
Have a backup plan. Repurpose content for Instagram Reels or YouTube Shorts. More importantly, clarify your brand message so it stays consistent—no matter the platform.
8. How can I make sure my marketing survives platform changes?
Focus on what doesn’t change. Clear messaging, strong branding, and understanding your audience matter more than any one algorithm.
👉 Need help with that? Download the5-Minute Marketing Fixfor a simple tool that works across every platform.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)