the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do in our StoryBrand agency with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
With their smart strategy and StoryBrand messaging, we went from a unknown startup to an international business. The Strategic Marketing Tribe improved our reach based on sound data and passion for what they do.
Gerda Du Plessis, EVA Virtual Assistants
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Recruiters face a significant challenge today: differentiating themselves in a crowded online space. With thousands of professionals vying for attention on LinkedIn, it’s easy for your profile to blend into the background. This lack of differentiation can lead to missed opportunities, both in attracting top talent and prestigious clients.
A strong LinkedIn profile is more than just a digital resume. It’s your professional handshake, your first impression, and a key tool in building your personal brand. With the right approach, your LinkedIn profile can become a magnet for the candidates and clients you want to attract.
The stakes are high. Without a compelling LinkedIn presence, you risk losing out to competitors who are more visible and engaging. But with a polished and professional profile, you can stand out, build trust, and establish yourself as an authority in the recruitment industry.
Ready to transform your LinkedIn profile? Let’s dive into the steps to make it happen.
Your profile picture is often the first impression you make. It’s the first thing people see when they visit your LinkedIn profile, and it sets the tone for their impression of you. A professional and friendly profile picture can make a huge difference in how you are perceived. Think of it as your chance to make a great first impression.
Professional: Your picture should be a clear headshot with a plain background. Dress appropriately for your industry. Avoid casual or distracting elements.
Friendly: A genuine smile can make you appear approachable and trustworthy. This helps build an immediate connection with visitors.
Consider this: profiles with photos receive 21 times more views and 36 times more messages than those without. A great photo is essential for standing out in a crowded space.
Your headline is not just your job title. It’s a statement of value and expertise. This brief line can either draw people in or turn them away, so it’s important to craft it carefully.
Be Clear and Specific: Your headline should clearly state what you do and the value you bring. Instead of a generic title like "Recruitment Specialist," aim for something more specific and engaging, such as "Recruitment Specialist | Connecting Top Talent with Leading Companies."
Showcase Your Unique Selling Point: Highlight what sets you apart from others in your field. This could be your unique approach, a specific niche you specialise in, or a notable achievement.
Consider these examples:
"Tech Recruiter | Helping Startups Build Stellar Teams"
"Executive Headhunter | Matching C-Level Talent with Global Firms"
A compelling headline will not only capture attention but also encourage people to learn more about you. It’s your chance to make a strong, immediate impact.
Remember, your profile picture and headline are the first steps in making your LinkedIn profile stand out. They are your digital handshake and your opening line, setting the stage for everything else on your profile. Let's move on to crafting an engaging summary that tells your story.
Your experience section should go beyond listing job titles and dates. It’s an opportunity to show how you've made a difference in each role.
Tell a Story: Describe your roles in a way that highlights your responsibilities and how you contributed to your team's success.
Focus on Value: Explain what you did and why it mattered. This helps potential clients and employers understand the value you bring.
Example: "At XYZ Recruitment, I didn’t just manage recruitment processes. I revamped the candidate sourcing strategy, which streamlined our hiring funnel and improved our efficiency."
Quantifying your achievements helps others see the tangible impact of your work. Use bullet points to make this information clear and easy to read.
Be Specific: Provide concrete numbers and outcomes to back up your claims.
Show Results: Highlight achievements that reflect your contributions and the benefits they brought to the company.
Example:
Reduced hiring time by 30% through the implementation of an AI-based candidate screening tool.
Increased candidate satisfaction scores by 20% by overhauling the interview process.
Successfully placed over 50 high-level executives in Fortune 500 companies, contributing to a 15% increase in annual company revenue.
By describing your roles with a focus on impact and quantifying your successes, you can clearly demonstrate the value you bring to potential clients and employers. This approach not only showcases your skills but also paints a vivid picture of your professional achievements.
Next, let’s discuss how to showcase your skills and gain endorsements to further build your credibility.
Your skills section is a crucial part of your LinkedIn profile. It reflects your capabilities and areas of expertise. Ensuring that this list is current and relevant helps potential clients and employers quickly understand what you bring to the table.
Update Regularly: Make sure your skills reflect your current abilities and career focus. Remove outdated skills that no longer apply.
Prioritise Relevant Skills: Highlight skills that are most relevant to your industry and the roles you’re targeting. This makes your profile more attractive to recruiters and clients looking for specific expertise.
Example: Include skills like "Talent Acquisition," "Executive Search," "Recruitment Strategy," and "Client Relationship Management" if these are areas you specialise in.
Endorsements from colleagues and clients add credibility to your skills and can make a significant difference in how you’re perceived.
Ask for Endorsements: Don’t hesitate to reach out to colleagues, supervisors, and clients for endorsements. Be specific about which skills you’d like them to endorse.
Offer Reciprocation: A good way to receive endorsements is to give them. Endorse the skills of your colleagues, and they’re likely to return the favour.
Example of a Request: "Hi [Colleague’s Name], I hope you’re doing well. I’m updating my LinkedIn profile and would appreciate it if you could endorse my skills in [specific skill]. Your endorsement would mean a lot. Thanks!"
Endorsements make your profile more trustworthy and can help boost your visibility in LinkedIn searches. They provide social proof that you possess the skills you claim to have, which can be a deciding factor for potential clients and employers.
Next, let’s look at how to collect and give recommendations to further build trust and authority on your profile.
Recommendations are personal testimonials that can significantly boost your credibility. They provide firsthand accounts of your professional skills and character.
Request Thoughtfully: When asking for a recommendation, choose individuals who can speak to your strengths and specific contributions.
Be Specific: Guide them on what to focus on. For example, you might ask them to highlight your problem-solving skills or your effectiveness in team management.
Example of a Request: "Hi [Name], I’m updating my LinkedIn profile and would be grateful if you could write a recommendation focusing on our collaboration on the [specific project]. It would be helpful if you could highlight [specific aspect of your work]. Thanks a lot!"
Giving recommendations can be just as valuable as receiving them. It builds goodwill and encourages others to return the favour.
Write Genuine Recommendations: When you recommend someone, be specific about their strengths and the impact they had. This not only helps them but also reflects well on you.
Be Proactive: Don’t wait to be asked. If someone has made a significant impact on your professional life, take the initiative to write them a recommendation.
Example of a Recommendation: "I had the pleasure of working with [Name] on the [specific project]. Their exceptional ability to [specific skill or trait] significantly contributed to our success. Their dedication and expertise were evident throughout, making them an invaluable part of our team."
Recommendations enhance your profile by providing third-party validation of your skills and experience. They help build trust and give potential clients and employers confidence in your abilities.
Now, let’s explore how to stay active and engaged on LinkedIn to maintain visibility and establish yourself as a thought leader in the industry.
Staying active on LinkedIn is crucial for maintaining visibility and building your professional network. Regular activity shows that you are engaged and up-to-date with industry trends.
Share Relevant Content: Post articles, insights, and updates related to your industry. This keeps your profile dynamic and shows that you are knowledgeable and involved.
Comment on Posts: Engage with posts from your network by adding thoughtful comments. This not only supports others but also increases your visibility.
Participate in Discussions: Join industry groups and participate in discussions. Share your opinions and experiences to add value to the conversation.
Example: If you read an insightful article about recruitment trends, share it with your thoughts: "Great read on the future of recruitment technology. I particularly agree with the points about AI integration."
Active engagement on LinkedIn can help position you as a thought leader in your field. This establishes your authority and attracts attention from potential clients and top talent.
Publish Articles: Write and publish articles on topics within your expertise. This showcases your knowledge and helps build your reputation.
Host and Join Webinars: Participate in or host webinars and virtual events. This is a great way to share your insights and connect with a broader audience.
Share Success Stories: Post about your achievements and successful projects. This not only highlights your capabilities but also provides social proof of your expertise.
Example: "Thrilled to share that our latest recruitment strategy reduced hiring time by 25%. Proud of the team’s hard work and the great results for our client!"
Staying active and engaged on LinkedIn helps you build a strong professional presence, connect with key players in your industry, and establish yourself as an expert. This consistent engagement can significantly enhance your profile’s visibility and credibility.
Next, we’ll discuss the importance of keeping your profile updated and maintaining consistency to ensure it reflects your latest achievements and goals.
A stagnant profile can quickly become outdated and fail to represent your current skills and accomplishments. Regular maintenance ensures your LinkedIn profile accurately reflects your professional journey and goals.
Update Achievements: Regularly add new achievements, projects, and responsibilities. This keeps your profile dynamic and showcases your ongoing growth.
Revise Your Summary: As your career evolves, so should your summary. Make sure it aligns with your current role, experiences, and professional aspirations.
Refresh Your Skills: Add new skills you’ve acquired and remove those that are no longer relevant. This ensures your skills list is current and accurately represents your expertise.
Example: If you’ve recently completed a significant project, add it to your experience section with details on the impact and outcomes.
Consistency is key to maintaining a strong LinkedIn presence. Set reminders to review and update your profile regularly.
Quarterly Updates: Schedule time every quarter to review and update your profile. This ensures that it remains current and reflective of your latest achievements.
Post-Project Updates: After completing major projects or reaching significant milestones, update your profile immediately. This keeps your profile fresh and relevant.
Example: Set a calendar reminder at the end of each quarter to review your LinkedIn profile. Take time to update your achievements, projects, and skills.
By regularly maintaining and updating your profile, you ensure it accurately represents your professional journey and goals. This consistent effort helps you stand out and keeps your profile engaging for potential clients and employers.
Next, we’ll wrap up with some final thoughts on the importance of a strong LinkedIn profile and encourage you to start implementing these tips.
The Journey to a Strong LinkedIn Presence
Building a strong LinkedIn profile is not a one-time task but an ongoing journey. It requires consistency and patience to maintain and update your profile regularly. By investing time and effort into keeping your profile current, you enhance your professional presence and open doors to new opportunities.
Remember, the process of refining and perfecting your LinkedIn profile is continuous. Each update and every new piece of content contributes to a more dynamic and engaging profile. Consistency in activity, updates, and engagement ensures that your profile remains relevant and reflective of your professional growth.
Now that you have a comprehensive guide to creating a powerful LinkedIn profile, it’s time to put these tips into action. Start by reviewing your current profile and identifying areas that need improvement. Implement the changes step by step, focusing on one section at a time.
Review and Revise: Take a detailed look at your profile picture, headline, summary, experience, skills, and recommendations. Make necessary updates to align with the guidelines provided.
Stay Active: Regularly share content, engage with posts, and participate in discussions to keep your profile visible and dynamic.
Set Reminders: Schedule regular check-ins to update your profile, ensuring it stays current with your latest achievements and goals.
Monitor your progress by keeping an eye on engagement metrics such as profile views, connection requests, and messages. These indicators will help you gauge the effectiveness of your updates and identify areas for further improvement.
By consistently applying these strategies, you’ll transform your LinkedIn profile into a powerful tool that attracts top talent and prestigious clients, setting you apart in the competitive recruitment industry. Stay patient, stay consistent, and enjoy the journey of building a strong LinkedIn presence.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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