the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do in our StoryBrand agency with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
With their smart strategy and StoryBrand messaging, we went from a unknown startup to an international business. The Strategic Marketing Tribe improved our reach based on sound data and passion for what they do.
Gerda Du Plessis, EVA Virtual Assistants
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
Recruitment firms face the challenge of attracting and securing top talent for their clients. With countless opportunities available, candidates have the luxury of being selective, and they expect a seamless, engaging interview experience.
As a recruitment professional, you understand the stakes. Securing the best talent can make or break your client's success, and a poorly executed interview process can cost you valuable candidates. On the flip side, a well-structured, marketing-driven interview process can position your client as an employer of choice, setting them apart from the competition and ensuring they land the top talent they need to thrive.
That's where the power of marketing comes into play. By incorporating proven marketing strategies into your interview process, you can create a candidate experience that captivates, informs, and ultimately, secures the best talent for your clients. In this article, we'll explore eight proven tactics that recruitment firms are using to transform their interview process into a candidate magnet, helping you stay ahead of the curve and deliver unparalleled value to your clients.
Your client's employer brand can make all the difference in attracting top talent. The first step in enhancing your interview process is to develop a branded interview guide that sets the tone for the entire experience.
This guide should include a warm welcome message from your client's CEO, showcasing the company's values and culture. Provide an overview of what candidates can expect during the interview, highlighting unique perks and benefits that set your client apart, such as flexible work arrangements or opportunities for professional development.
According to LinkedIn, 75% of job seekers consider an employer's brand before even applying for a role. By crafting a polished, informative interview guide, you can ensure candidates are well-informed and excited about the prospect of joining your client's team from the very first touchpoint.
Welcome message from CEO
Overview of company culture and values
Highlight unique perks and benefits
Ensure candidates are well-informed and engaged
This initial step sets the stage for a professional, well-structured interview process, piquing the interest of top candidates and positioning your client as an employer of choice. With the right marketing collateral, you can captivate candidates and lay the foundation for a seamless, engaging experience.
One of the most effective ways to make your interview process stand out is by incorporating personalized video messages from the hiring manager or recruiter. These short, tailored videos can have a significant impact on the candidate experience, helping to reduce pre-interview anxiety and making candidates feel truly valued as individuals.
Imagine a candidate preparing for an important interview with your client. Instead of receiving a generic email, they're greeted with a personalized video message from the hiring manager, welcoming them to the process and sharing their excitement to learn more about the candidate's background and qualifications. This personal touch can go a long way in making the candidate feel at ease and eager to engage.
Research shows that personalized video messages can increase engagement rates by up to 300%. By taking the time to record a custom video, you're demonstrating to candidates that they're not just another application, but a unique individual whose skills and experiences are of genuine interest to your client.
Reduce pre-interview anxiety
Show candidates they are valued as individuals
Increase engagement rates by up to 300%
This simple yet impactful strategy can set your client's interview process apart, leaving candidates with a positive and memorable impression that can ultimately lead to securing top talent. By enhancing the candidate experience through personalized touchpoints, you're positioning your client as an employer that truly values and respects its prospective hires.
Candidates are more discerning than ever. They want to hear from real people who have experienced what it's like to work for your client's company. That's where the power of social proof comes into play.
Incorporate testimonials and success stories from previous hires who have thrived in your client's organization. Share these authentic accounts in your email communications, on the interview landing page, and throughout the candidate journey. Seeing real people who have had positive experiences can significantly boost a candidate's confidence and interest in your client's company.
According to a Glassdoor survey, 70% of people look to reviews before making career decisions. By providing these genuine, first-hand accounts, you're giving candidates the social proof they crave, reassuring them that your client is an employer that values and supports its employees.
Share testimonials and success stories from previous hires
Boost candidate confidence and interest
70% of people look to reviews before making career decisions
This strategy not only enhances the candidate experience but also reinforces your client's employer brand. When candidates see that others have thrived in the company, they're more likely to feel excited about the prospect of joining the team and contributing to its continued success.
The interview process is about more than just the face-to-face interactions. The digital touchpoints throughout the candidate journey can make a significant impact on their overall perception of your client's company.
To ensure a polished, professional experience, use branded templates for all email communications and interview materials. Integrate your scheduling tools and reminders to reflect your client's branding, creating a cohesive and streamlined digital experience.
A study by CareerBuilder found that 58% of candidates will decline a job offer if they had a poor experience during the interview process. By maintaining a consistent, high-quality digital presence, you can greatly enhance the candidate's impression of your client, leaving them feeling valued and excited about the prospect of joining the team.
Use professional, branded templates for all communications
Integrate scheduling tools and reminders
58% of candidates will decline a job offer due to poor interview experience
Attention to detail in the digital realm can make all the difference in securing top talent. When candidates encounter a smooth, well-executed process, it reinforces your client's commitment to professionalism and their desire to provide an exceptional experience for prospective hires.
Social media has become a powerful tool for recruitment firms to showcase their client's employer brand and engage with top talent. By leveraging social media platforms, you can give candidates a glimpse into the day-to-day life of your client's company, making them feel like they're already part of the community.
Share behind-the-scenes content that highlights the workplace culture, team activities, and company events. This type of authentic, engaging content can help candidates visualize themselves thriving in your client's environment, sparking their interest and excitement.
According to LinkedIn, companies that actively manage their employer brand on social media have 50% more qualified applicants. By creating a strong social media presence and inviting candidates to engage with your client's brand, you're not only building excitement but also strengthening their connection to the company.
Share behind-the-scenes content of workplace, team activities, and company events
Make candidates feel part of the community
Companies with active employer branding on social media have 50% more qualified applicants
Incorporating social media into your interview process can be a game-changer, allowing you to showcase your client's unique culture and values in a dynamic, engaging way. This strategy can help you stand out in a crowded market and attract the top talent your clients need to succeed.
Offering virtual office tours can be a powerful way to engage candidates and give them a feel for your client's workspace and company culture. Even if in-person visits aren't feasible, you can create an immersive experience that helps candidates visualize themselves thriving in the environment.
Virtual tours can take many forms, from simple video walkthroughs to interactive 360-degree experiences. By showcasing the office space, amenities, and team interactions, you're providing candidates with a tangible sense of what it would be like to work for your client's company.
According to statistics from Matterport, virtual tours can increase engagement rates by up to 400%. This type of immersive experience can make candidates more enthusiastic about the prospect of joining the team, as they can envision themselves collaborating with colleagues, taking advantage of the available resources, and contributing to the company's success.
Showcase the workspace and company culture
Help candidates visualize themselves in the environment
Increase engagement rates by up to 400%
By offering virtual office tours, you're giving candidates the opportunity to engage with your client's brand in a meaningful way, even if they're unable to visit in person. This strategy can help you stand out in a competitive market and attract top talent who are excited about the prospect of joining your client's team.
The interview process doesn't end when the candidate leaves the room (or logs off the virtual call). In fact, the follow-up phase can be just as crucial in leaving a lasting positive impression and maintaining a strong relationship with top talent.
After the interview, be sure to send a timely thank-you email or video message to the candidate. Reiterate the key points discussed, express your appreciation for their time and effort, and provide clear next steps and a timeline for feedback.
According to Talent Board, 52% of candidates who receive feedback after an interview are more likely to maintain a relationship with the employer. By demonstrating your client's commitment to clear communication and respect for the candidate's time, you're reinforcing a positive image of the company and keeping them engaged in the process.
Thank-you emails or video messages
Clear next steps and timeline for feedback
52% of candidates are more likely to maintain a relationship with an employer who provides feedback
Thoughtful follow-ups show candidates that your client values them as individuals, not just as another applicant. This attention to detail can make a significant difference in securing top talent and maintaining a strong talent pipeline for the future.
Throughout this article, we've explored eight powerful strategies that recruitment firms are using to transform their interview process into a candidate magnet. By incorporating these tactics into your own approach, you can position your client as an employer of choice, attracting and securing the top talent they need to thrive.
Remember, enhancing the interview experience is about creating a structured, respectful, and engaging process that showcases your client's unique culture and values. Stay consistent, be patient, and most importantly, keep refining your approach based on feedback and results.
As you move forward, consider how you can further elevate your interview process by building stronger relationships with both clients and candidates. By fostering open communication, demonstrating your expertise, and delivering exceptional service, you can become a trusted partner in the recruitment journey.
Standing out is more important than ever. By embracing the power of marketing and putting the candidate experience at the forefront, you can transform your interview process into a strategic advantage that helps your clients attract and retain the best talent in the industry.
So, what are you waiting for? Start implementing these strategies today and watch as your candidate pipeline grows stronger and more impressive with each passing day. The future of recruitment is here, and it's time to seize the opportunity to be a true game-changer in your field.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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