StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Branding in the Age of Presence: Why Showing Up Wins
Purpose isn’t enough anymore. Here’s why showing up in real life is now the most powerful marketing move your small business can make. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 23, 2025•8 min read
Influencer Marketing ROI in 2025: Why It’s Still Winning
Influencer marketing is expected to hit $32.55B in 2025. Here's what small businesses need to know about ROI, platforms, and smart creator strategies. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 19, 2025•6 min read
Map Content to the Customer Journey for Better Results
Learn how to create content for every stage of the customer journey using the Marketing Hourglass framework. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
November 17, 2025•7 min read
Content Marketing Boosts Revenue More Than Ads
Content marketing drives 3x more leads and slashes CAC. Here's how small businesses can turn content into a revenue machine. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
November 16, 2025•7 min read
Define Your Brand Voice and Build Instant Recognition
Your logo isn't your brand. Learn how to define your voice so your business sounds consistent, credible, and instantly recognizable. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
November 15, 2025•8 min read
5 Core Elements of Effective Branding Every Small Business Needs
Branding isn’t your logo. Learn the 5 core elements that make your brand stick—and why they matter more than your font. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
November 14, 2025•8 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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