StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Why Writing Your Website Copy Feels Like Actual Therapy
A new neuroscience study reveals why clarifying your business message is so mentally exhausting, and why outsourcing it to AI destroys your brand ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
April 23, 2026•8 min read
What A 1960s South African Comic Can Teach You About Content Marketing
Discover why the newly digitized 1960s South African photo-story magazines were infinitely better at capturing human attention than your modern social media strategy ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
April 16, 2026•7 min read
Contagious Why Things Catch On by Jonah Berger Summary
Stop chasing expensive influencers and start creating contagious content. Discover the six psychological secrets that make marketing go viral in this book summary ...more
Content Marketing ,Small Business Growth &Badass Business Book Club
March 08, 2026•8 min read
AI Slop Is Killing Trust Online. What Now?
AI generated slop is flooding social media and eroding trust. Here is what small business owners should do about it ...more
Content Marketing ,Marketing News Small Business Growth &Artificial Intelligence
February 23, 2026•10 min read
Marketing Made Simple by Donald Miller: Summary For Small Businesses
A practical summary of Marketing Made Simple by Donald Miller with clear steps small businesses can use to build predictable growth ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News Small Business Growth &Badass Business Book Club
February 22, 2026•10 min read
Getting Everything You Can Out of All You’ve Got By Jay Abraham—Summary For Small Businesses
Jay Abraham’s book shows small businesses how to grow faster without spending more—by using what you’ve already got ...more
Strategic Marketing ,Content Marketing Marketing News Small Business Growth &Badass Business Book Club
February 08, 2026•12 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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