StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Hub Pages for Small Businesses: The Smart Way to Boost SEO
Learn how hub pages can organise your website content, improve SEO, and turn your blog into a lead-generating machine. ...more
Content Marketing ,Marketing News Small Business Growth &Search Engine Optimization
November 02, 2025•9 min read
AI vs Human Music: Why Imperfection Wins
Charlie Puth says AI can’t replace human-made music—and he’s right. Here’s what small business owners can learn from imperfect art. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 31, 2025•7 min read
AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
Generative AI is flooding the internet with false content. Here's how small business owners can survive the slop era. ...more
Strategic Marketing ,Content Marketing Digital Marketing &Marketing News
October 27, 2025•8 min read
Free Target Audience Research That Actually Works
Learn how to research your target audience using free tools, interviews, and smart tactics. No budget needed—just strategy and curiosity. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 26, 2025•8 min read
Risk-Averse Business Book Update: Why I’m Taking My Time
Writing a book for risk-averse entrepreneurs isn’t about speed. Here’s why taking it slow is part of the strategy. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 22, 2025•7 min read
Content Marketing Strategy Framework Every Small Biz Needs
Learn how to build a content marketing strategy that actually works using the IDEAL framework. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 21, 2025•8 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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