StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
AI Slop Is Killing Trust Online. What Now?
AI generated slop is flooding social media and eroding trust. Here is what small business owners should do about it ...more
Content Marketing ,Marketing News Small Business Growth &Artificial Intelligence
February 23, 2026•10 min read
Marketing Made Simple by Donald Miller: Summary For Small Businesses
A practical summary of Marketing Made Simple by Donald Miller with clear steps small businesses can use to build predictable growth ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News Small Business Growth &Badass Business Book Club
February 22, 2026•10 min read
Getting Everything You Can Out of All You’ve Got By Jay Abraham—Summary For Small Businesses
Jay Abraham’s book shows small businesses how to grow faster without spending more—by using what you’ve already got ...more
Strategic Marketing ,Content Marketing Marketing News Small Business Growth &Badass Business Book Club
February 08, 2026•12 min read
AI Models Caught Copying Copyrighted Content, Study Finds
New research shows major AI models reproducing books almost word for word. Here’s what small business owners need to know. ...more
Strategic Marketing ,Content Marketing Marketing News &Artificial Intelligence
January 31, 2026•8 min read
Marketing for Small Business 2026: What Actually Works Now
Forget the hype. Here’s what’s really working for small business marketing in 2026, based on hard data and practical experience ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
January 19, 2026•10 min read
Duct Tape Marketing by John Jantsch Review: What It Gets Right About Small Business
This review of Duct Tape Marketing explains why Jantsch’s system still works for small businesses in 2026 ...more
Strategic Marketing ,Content Marketing Marketing News Small Business Growth &Badass Business Book Club
January 18, 2026•11 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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