StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Marketing Hourglass Explained: A Smarter Way to Grow Your Small Business
The Marketing Hourglass helps small businesses build loyal customers who buy again and refer others. Here’s how it works and how to use it. ...more
Strategic Marketing ,Marketing News &Small Business Growth
November 03, 2025•7 min read
Customer-Aligned Branding: How to Build a Brand That Actually Fits
Learn how to build a customer-aligned brand identity that attracts loyalty by mirroring your audience’s values, voice, and personality. ...more
Strategic Marketing ,StoryBrand Marketing News &Small Business Growth
November 01, 2025•7 min read
AI vs Human Music: Why Imperfection Wins
Charlie Puth says AI can’t replace human-made music—and he’s right. Here’s what small business owners can learn from imperfect art. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 31, 2025•7 min read
OpenAI’s Billion-Dollar Loop: Is the AI Boom a Bubble?
Inside the tangled web of money, chips, and deals driving OpenAI—and why small business owners should care about tech bubbles. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
October 30, 2025•7 min read
Graça Machel Urges Women to Lift Each Other at Wealth Summit 2025
At the Women Creating Wealth Summit 2025, Graça Machel called for women to support each other and build measurable, lasting transformation. ...more
Strategic Marketing ,Marketing News &Small Business Growth
October 29, 2025•5 min read
How to Find Your Unique Selling Proposition Fast
Learn a simple, free way to identify your Unique Selling Proposition using customer feedback and proven frameworks. ...more
Strategic Marketing ,StoryBrand Marketing News &Small Business Growth
October 28, 2025•8 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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