StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Shopping Apps Ranked by How Much Data They Take
A new study shows Amazon, Walmart and others are hoarding your personal info. Here’s what small business owners can learn from it. ...more
Digital Marketing ,Customer Experience Marketing News &Small Business Growth
December 08, 2025•8 min read
Black Friday Discount Code Scams Surge Again This Year
One in five shoppers fall for Black Friday discount scams. Here’s how to avoid getting tricked out of your money or data. ...more
Strategic Marketing ,Customer Experience Marketing News &Small Business Growth
November 27, 2025•8 min read
Active Listening Boosts Sales—But Most Businesses Still Talk Too Much
Active listening can increase sales by 30 percent. Here's how small businesses can master it in sales conversations. ...more
Strategic Marketing ,Customer Experience Marketing News &Small Business Growth
November 10, 2025•8 min read
How to Find Out What Customers Really Want
These simple, budget-friendly research tools help small businesses uncover real customer problems—and fix them faster. ...more
Strategic Marketing ,Customer Experience Marketing News &Small Business Growth
November 05, 2025•8 min read
AI Customer Service Is Broken. Here’s What to Fix
AI was meant to improve customer service. Instead, it’s made things worse. Here’s what small businesses can do differently. ...more
Digital Marketing ,Customer Experience &Marketing News
September 21, 2025•9 min read
Build Brand Loyalty Without the Noise
Three simple ways to build real brand loyalty in a noisy world—without gimmicks or fluff. ...more
Strategic Marketing ,Customer Experience Marketing News &Small Business Growth
September 02, 2025•8 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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