StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
SEO Checklist: Stop Wasting Money on Google PMax and AI Max
Your website feeds Google's AI ad campaigns. If it's messy, your ads are messy too. Here's how to fix it and stop burning budget. ...more
Digital Marketing ,Google-Ads Marketing News &Search Engine Optimization
January 02, 2026•12 min read
AI Content Does Not Hurt Google Rankings New Study Finds
A 600,000-page study shows Google does not penalize AI content. Here is what small business owners should actually focus on instead. ...more
Content Marketing ,Marketing News &Search Engine Optimization
December 30, 2025•9 min read
AI SEO Is a Scam for Local Service Businesses
AI SEO promises quick wins, but local businesses still need real reviews and strong basics to rank. ...more
Strategic Marketing ,Marketing News Small Business Growth &Search Engine Optimization
December 23, 2025•9 min read
AI Detectors Are Flagging Real Content and Hurting Trust
AI detectors are misfiring and penalizing real content. Here’s how that can hurt your SEO and guest posting success—and what to do about it. ...more
Content Marketing ,Digital Marketing Marketing News &Search Engine Optimization
December 22, 2025•10 min read
Schema Markup Boosts SEO Without Extra Content
Schema helps Google understand your site better. Here’s how small businesses can use it for higher visibility and better click rates. ...more
Strategic Marketing ,Marketing News Small Business Growth &Search Engine Optimization
December 20, 2025•9 min read
AI Search Is Replacing Google Traffic Faster Than You Think
AI search is stealing your website traffic. Here’s how small businesses can stay visible and win trust in this new era. ...more
Strategic Marketing ,Marketing News Small Business Growth &Search Engine Optimization
December 19, 2025•9 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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