STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real.
Find resources that bring your message—and your business—to life.
Free Target Audience Research That Actually Works
Learn how to research your target audience using free tools, interviews, and smart tactics. No budget needed—just strategy and curiosity. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 26, 2025•8 min read
Risk-Averse Business Book Update: Why I’m Taking My Time
Writing a book for risk-averse entrepreneurs isn’t about speed. Here’s why taking it slow is part of the strategy. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 22, 2025•7 min read
Content Marketing Strategy Framework Every Small Biz Needs
Learn how to build a content marketing strategy that actually works using the IDEAL framework. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
October 21, 2025•8 min read
Email Marketing Still Works Better Than You Think
Email marketing is still one of the most effective tools in your small business toolbox. Here’s how to use it right. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
September 28, 2025•6 min read
I’m Writing a Book for Risk-Averse Entrepreneurs Like Me
Announcing my new book for risk-averse entrepreneurs who want stable business growth without the hype, hustle, or high risk. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
September 24, 2025•8 min read
AI Marketing Trust Gap Widens as Consumers Push Back
Consumers love convenience but distrust AI with their data. Here’s how small businesses can close the trust gap in AI marketing. ...more
Strategic Marketing ,Content Marketing Digital Marketing &Marketing News
September 12, 2025•8 min read
‘Am I Doing the Right Things?’ What Mailchimp’s Marketer Learned
Mailchimp’s Mark Lodwick says doubt is normal. Learn how small businesses can build marketing clarity and customer trust—without second-guessing. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 30, 2025•8 min read
Celebrity Brand Fit—What Knix Got Right, AE Got Wrong
Two celebrity campaigns, two very different outcomes. What small businesses can learn from Knix and American Eagle. ...more
Strategic Marketing ,Content Marketing StoryBrand Marketing News &Small Business Growth
August 26, 2025•8 min read
Taylor Swift’s Orange Effect: 7 Industries That Can Profit Now
Taylor Swift just made orange the hottest color. Here’s how brands can ride the wave before it fades. ...more
Strategic Marketing ,Content Marketing Marketing News &Small Business Growth
August 24, 2025•7 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)