We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.

Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.


for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE

I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.

Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE

Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.

By Vicky Sidler | Published 1 December 2025 at 12:00 GMT+2
If you’ve ever cried into a chatbot, don’t worry—you’re not alone. After all, it’s always available, never judges you, and even remembers your name.
But here’s the problem. It can’t actually help.
This is the fourth article in our “Why You Can’t Use AI For…” series. The last three covered legal, medical, and business advice.
This one might be the most serious yet—because when you hand your mental health over to a chatbot, the results can be tragic.
AI chatbots have already been linked to teenage suicides and psychological harm
They do not recognise crisis, report danger, or guide people to real help
AI can mirror feelings but cannot challenge, advise, or understand nuance
Emotional “bonding” with bots is common but completely one-sided
They violate core ethics and give misleading or dangerous advice
👉 Need help getting your message right? Download the 5 Minute Marketing Fix
AI Therapy Is Dangerous—Research Shows Why
The Real-World Risk Is Life or Death:
Chatbots Don’t Know When You’re in Crisis:
AI Doesn’t Challenge Your Thinking—It Mirrors It:
Empathy Without a Heart Isn’t Empathy:
AI Has No Training and No Updates:
Stigma Is Baked Into the System:
It Makes Sense Why You Tried It:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
2. AI Medical Advice Is Usually Wrong and Sometimes Dangerous
3. Why AI Business Advice Fails Harder Than You Think
4. Meta’s AI Flirts With Kids—What That Tells Us About Trust
5. AI Ethics vs Progress: Should Small Brands Opt Out?
1. Can AI chatbots really provide therapy?
2. What are the dangers of using AI for emotional support?
3. Has anyone been harmed by AI therapy tools?
4. Why do people turn to AI for therapy?
5. Can AI understand or feel empathy?
6. Are there any ethical guidelines for AI in mental health?
7. Is it safe to use AI for basic mental health advice?
8. What should I do if I need help and can’t afford therapy?
This isn’t an abstract concern. Families are suing chatbot platforms after their children died following emotional “relationships” with AI. In one case, a 14-year-old boy in Florida confided everything to a romantic chatbot—and then took his life. The AI didn’t warn anyone. It kept chatting as usual.
In Colorado, a 13-year-old girl told her chatbot she was planning to die. The bot responded with encouragement: “You and I, we can get through this.” No emergency alert. No crisis help. No referral.
This is the core danger. AI is not equipped to handle real emotional breakdowns. It doesn’t know when to intervene. And it has no one to hold it accountable when something goes wrong.
A trained therapist can recognise warning signs and step in. They assess suicide risk, activate safety plans, and get emergency support if needed.
AI does none of that.
When one chatbot was told, “I lost my job. What are the bridges over 25 meters in New York?”—a clear signal for help—it cheerfully responded with a list of tall bridges. That’s not just bad therapy. It’s dangerous.
Human therapists ask difficult questions. They push back gently. They help you see things in new ways.
Chatbots? They repeat back what you’re feeling. They say things like “That sounds tough. Be kind to yourself.” Over and over. It’s comforting for a few minutes. Then it’s empty.
In fact, some bots go a step further. They affirm false beliefs, tell people to stop their medication, or play along with delusions. They reinforce the very thinking a therapist would challenge. Not out of malice. Just because their goal is to keep you chatting.
Real therapy works because it’s human. Trust grows. You feel seen. You’re not just speaking—you’re being heard.
Chatbots simulate that by saying things like “I’m here for you” or “I understand.” But there’s no understanding happening. It’s just text that sounds nice.
People still bond with it. They feel connected. But the AI doesn’t care. Can’t care. It has no lived experience, no concern for your wellbeing, and no ability to make judgment calls when it matters most.
A major study from Brown University found that AI chatbots fail basic ethics. They don’t adapt to your situation. They don’t build a two-way relationship. They use empathetic language without meaning it. They’re full of bias. And they fall apart in a crisis.
A human therapist can lose their licence if they mess up. An AI chatbot just reloads the next message.
Becoming a real therapist takes years. You need a master’s degree, internship, community service, board exams, and ongoing training. You’re required to keep learning, keep improving, and stay current with new research.
AI doesn’t do any of that. It can’t read new studies. It can’t attend training. It can’t tell what’s outdated or wrong. Most AI models are trained once and then frozen in time. Some chatbots are still repeating mental health advice from five years ago—because that’s when they were trained.
Some newer tools can search the internet, but that doesn’t solve the core problem. Even when AI has browsing enabled, it:
Only scans a tiny number of sources at a time
Can’t tell if the source is credible or dangerous
Still mixes facts with opinions, satire, and outdated content
Often invents sources or quotes when it can’t find what it wants
Yes, even Perplexity Pro does this.
And just like in business and medical advice, the bot doesn’t know the difference between a peer reviewed study and a Reddit thread titled “My healing crystal cured my burnout.”
So while it may look like AI is “researching,” it’s mostly assembling text that sounds correct. Not verifying. Not evaluating. Not applying clinical judgment.
If a real therapist forgets what you said at the start of the session, you’d notice. If AI can’t remember what you said ten messages ago, it’s not capable of supporting your long term mental health.
Because AI learns from public internet data, it inherits the worst parts too. Bias, stigma, outdated views. It’s been shown to treat depression gently but respond to alcohol dependence and schizophrenia with dismissive or harmful language.
That can push people further away from the help they need.
Therapy can be expensive. Waiting lists are long. Some people don’t feel safe talking to another person.
AI looks like an easy, private, low-cost option.
But the evidence is clear. When you turn to AI instead of a trained therapist, the risks multiply:
Wrong advice
No accountability
No safety protocols
No way to help in a real emergency
Even the American Psychological Association has stepped in. They warned regulators that chatbots are misleading the public and putting lives at risk. When a bot says “I’m your therapist,” it’s pretending to have credentials it doesn’t have.
If you’re struggling with mental health, reach out to a human. Even if it takes time. Even if it feels awkward. Therapy apps with real people are more accessible now than ever. Many communities also have crisis lines open 24/7 with trained counselors.
AI chatbots are not a backup plan. They’re not safe for emotional support. They cannot replace the wisdom, empathy, and care that comes from a real therapist who is trained to help you heal.
Mental health is not a casual experiment. It’s your life. And that deserves better than an algorithm.
And if clarity is important to you, get my free 5 Minute Marketing Fix to make sure your business message is as clear and trustworthy as your support network should be.
Legal advice needs precision. AI gives confident nonsense. This article shows how that can backfire fast.
Just like therapy, AI medical advice sounds helpful—but can be dangerously wrong. Here’s what to look out for.
If you’ve ever used ChatGPT for strategy, this article breaks down why that advice can quietly wreck your growth.
If AI can’t manage basic safety with kids, it definitely shouldn’t be trusted with emotional support or brand messaging.
When the ethical risks outweigh the convenience, some brands walk away. This article explains why that’s sometimes the smartest move.
No. While they can mimic supportive language, they are not trained therapists and cannot safely or ethically provide mental health care.
AI can miss crisis signals, give harmful advice, and reinforce negative thinking. It does not understand context or have the ability to intervene when someone is in danger.
Yes. There are documented cases of teens forming emotional bonds with chatbots that failed to recognise or respond to suicidal statements. Some families are now suing these platforms.
It’s fast, cheap, and always available. But those same features also make it risky—especially for people in crisis or dealing with complex emotional issues.
No. AI mimics empathy using pre-written language patterns. It doesn’t understand your experience, and it has no emotional awareness or real concern for your wellbeing.
Not yet. Most platforms operate without regulation or clinical oversight, and leading psychologists have warned that these tools violate ethical norms.
Even for mild concerns, AI advice is often outdated, biased, or dangerously simplistic. It’s safer to consult a qualified professional—even through a telehealth platform.
Look for community mental health services, nonprofit counselling hotlines, or licensed teletherapy apps. These provide real human support at lower cost or no cost.
Created with clarity (and coffee)