StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON US (OK, NOT REALLY)
But we’re serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? We’ve got ideas.
Just need clarity? We’ll help you see the big picture.
This isn’t a sales call – just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH US TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
ChatGPT 5.2 vs Gemini vs Claude: Which AI Is Best for Real Work?
By Vicky Sidler | Published 17 January 2026 at 12:00 GMT+2
Some days, you just want a robot to do the work for you. Not “write a poem in the style of a squirrel” work. Real work. Spreadsheet work. The kind of work that makes your eyes glaze over while your coffee goes cold.
That’s what Forbes contributor Rachel Wells set out to test when she compared ChatGPT 5.2, Claude, and Gemini in a side-by-side challenge. One prompt. No nudging. No second chances. Just a straight-up task: build a structured job search system inside a spreadsheet for a mid-to-senior project manager hunting for $120,000 hybrid roles in New York.
You might think all three would nail it. After all, they’re trained on more data than you’ll read in a lifetime. But when it comes to business use, the question isn’t how smart an AI sounds. It’s whether you can actually use what it gives you without needing to reorganize your entire life first.
TL;DR:
Here’s what small business owners can take from the AI battle:
Gemini gave fast, clear tables, but no spreadsheet
Claude gave instructions, formatting, and detail overload
ChatGPT 5.2 gave a finished spreadsheet layout, ready to use
If you want done-for-you, GPT 5.2 wins. If you like building it yourself, Claude or Gemini might suit you
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
ChatGPT 5.2 vs Gemini vs Claude: Which AI Is Best for Real Work?
What This Means for Small Business Owners:
1. AI Content Does Not Hurt Google Rankings New Study Finds
2. Why Replacing Copywriters With AI Will Destroy Your Brand
3. AI Detectors Are Flagging Real Content and Hurting Trust
4. OpenAI’s $27B Loss Could Tank the Whole AI Industry
5. YouTube Shorts AI Tools: What Small Businesses Should Know
Frequently Asked Questions About ChatGPT 5.2, Claude, and Gemini for Work
1. What is the main difference between ChatGPT 5.2, Claude, and Gemini?
2. Is ChatGPT 5.2 better for business tasks than previous versions?
3. Can Claude or Gemini build full spreadsheets?
4. Which AI tool is best for small business owners?
5. Is ChatGPT 5.2 worth the extra wait time?
6. Can these AI tools be used for marketing strategy?
7. Is AI good at building systems for business?
8. Can I run my business systems with ChatGPT and Google Sheets?
What Was the Test Prompt?
The test wasn’t fluff. It was a real-world prompt built for knowledge work.
Wells asked all three tools to act as a career strategist and design a full job search system. It had to include five separate tabs covering tracking, daily workflow, role selection, resume checks, and LinkedIn messages.
The catch? It had to fit into Notion or Google Sheets and be realistic for someone with only 10 hours a week. In short, specific, structured, and practical. Not a wish list. Not vague advice. Actual usable outputs.
This is the kind of structured thinking small businesses need from AI too. Not vague “marketing tips” but ready-to-implement ideas you don’t need to clean up later.
What Gemini Did:
Gemini gave tables. Not bad ones, either. They had a clear structure and could be exported into Google Sheets.
But they weren’t formatted as a spreadsheet and didn’t come with any practical structure or layout.
If you’re the kind of person who enjoys copying, pasting, and manually adjusting columns while muttering under your breath, Gemini delivers. Fast.
Just don’t expect plug-and-play.
What Claude Did:
Claude went hard on the detail. The response included instructions for formatting, rules to follow, and extra implementation tips.
That might sound helpful until you try to actually use it.
Wells pointed out that the sheer volume of text made her brain ache. For someone trying to find a job (or in your case, run a business), extra cognitive load is the last thing you need.
Claude’s output felt like a know-it-all intern who dumped everything in a shared drive and left you to sort it out. Helpful in theory. Exhausting in practice.
What ChatGPT 5.2 Did:
Here’s where it got interesting.
GPT 5.2 took nearly 10 minutes to respond. That’s a long time for a chatbot. But in return, it built a structured, clean spreadsheet layout that looked like a professional made it.
There was no need to copy tables, guess the layout, or mentally decode instructions. The system was ready to go.
And if you’ve ever tried to build something in Google Sheets while under pressure, you know that alone is a small miracle.
This is where GPT 5.2 showed its value for business use. It didn’t just explain what to do. It did the thinking and built the structure too.
What This Means for Small Business Owners:
You’re busy. You don’t have time to test five tools and combine the best parts into something useful.
This test reminds us that AI is not one-size-fits-all.
If you want fast answers and plan to build the thing yourself, Gemini or Claude will work. But if you want a usable framework that saves you the hassle of translation, GPT 5.2 is currently leading the pack.
That’s important for marketing too. Whether you’re writing content, planning campaigns, or analysing customer feedback, the best AI tool is the one that reduces work, not just explains it.
So Which AI Should You Use?
The real question isn’t which AI is best overall. It’s which one fits your working style.
If you like detailed instructions and don’t mind formatting things yourself, Claude will feel like a helpful tutor.
If speed matters and you’re comfortable stitching bits together, Gemini offers clarity and quick turnaround.
But if you want to type something in and get something useful back—especially for structured business tasks—GPT 5.2 is worth your attention.
Just make sure you still fact-check.
Because no matter how advanced the model gets, it’s still a robot playing with probabilities. It’s not a co-founder. Not yet.
If your marketing feels like a pile of scattered prompts and templates with no clear output, you’re not alone. Clarity is rare. But it’s what turns ideas into sales.
That’s why I created the 5-Minute Marketing Fix. It helps you find one sharp sentence that explains what you do and why it matters, so customers listen.
Related Articles:
1. AI Content Does Not Hurt Google Rankings New Study Finds
If you're testing GPT 5.2 or Claude to create content, this article gives welcome news: AI won't tank your rankings as long as the output is genuinely helpful.
2. Why Replacing Copywriters With AI Will Destroy Your Brand
This follow-up reminds you that good tools are still tools. Human judgment, tone, and nuance remain irreplaceable for brand trust and long-term growth.
3. AI Detectors Are Flagging Real Content and Hurting Trust
You might use AI responsibly, but your audience (or Google) could still misread it. This piece unpacks the quiet risk of false AI flags on real work.
4. OpenAI’s $27B Loss Could Tank the Whole AI Industry
Love ChatGPT’s new tricks? This article asks the tougher question—can the company behind it survive long enough for you to build a real workflow around it?
5. YouTube Shorts AI Tools: What Small Businesses Should Know
Once you've mastered spreadsheets and text prompts, this post shows how to take your AI use further into the world of short-form video.
Frequently Asked Questions About ChatGPT 5.2, Claude, and Gemini for Work
1. What is the main difference between ChatGPT 5.2, Claude, and Gemini?
ChatGPT 5.2 builds structured outputs that feel ready to use, like spreadsheets or plans. Claude gives detailed explanations and formatting instructions. Gemini delivers clean tables quickly but requires more manual setup. The best one depends on how hands-on you want to be.
2. Is ChatGPT 5.2 better for business tasks than previous versions?
Yes. ChatGPT 5.2 is more accurate and much better at creating usable outputs, especially for structured work like spreadsheets or strategy documents. It’s slower than other models but the quality makes up for it.
3. Can Claude or Gemini build full spreadsheets?
Not directly. Claude offers detailed instructions and layouts, while Gemini provides formatted tables you can copy into Google Sheets. ChatGPT 5.2 is currently the only one of the three that delivers something close to a plug-and-play spreadsheet.
4. Which AI tool is best for small business owners?
If you want fast drafts and are happy to tweak them, Claude or Gemini are fine. But if you need finished outputs you can actually use without extra formatting, ChatGPT 5.2 is your best bet right now.
5. Is ChatGPT 5.2 worth the extra wait time?
Usually, yes. While it can take longer to respond, it often delivers structured, finished layouts that save time overall. If you care more about getting something usable than getting it instantly, the wait is worth it.
6. Can these AI tools be used for marketing strategy?
They can help with brainstorming, research, and drafting. But for structured, high-impact marketing strategy, you’ll still need human judgment. Use them to reduce admin work or prep ideas—not to replace your strategic thinking.
7. Is AI good at building systems for business?
It’s getting better. ChatGPT 5.2, in particular, is now good at building templates, workflows, and checklists that are structured and useful. Just keep fact-checking and avoid handing over decisions entirely to the machine.
8. Can I run my business systems with ChatGPT and Google Sheets?
Yes, many owners are now using ChatGPT to create systems they manage in Google Sheets or Notion. The key is to test the outputs first and adjust for your real-world context.
9. Should I be worried about AI replacing business tasks?
Not yet. These tools are assistants, not replacements. They speed up prep work and structure, but they still depend on your input to make decisions, spot context, and apply nuance.
10. How can I make the most of AI tools in my business?
Start with repetitive tasks like checklists, email drafts, templates, and content ideas. Use tools like ChatGPT 5.2 to save time, but always review before hitting publish or sending to clients. Treat it like a junior assistant—not a decision-maker.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)