StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Slop or Superintelligence? What Sora Tells Us
By Vicky Sidler | Published 22 November 2025 at 12:00 GMT+2
If your pitch deck promised to change the world but you delivered a knockoff TikTok full of stolen faces and Nazi SpongeBobs, you might not be building the future. You might be flailing.
According to comedian and commentator Adam Conover, that’s exactly what’s happening with OpenAI’s new app, Sora 2. It’s glossy. It’s AI-generated. And it might be the clearest sign yet that the AI bubble is wobbling hard.
Because for all the talk of transforming work, curing cancer, and building superintelligence, what we got was... another feed. One that costs a fortune to run and makes zero profit.
Let’s break down what this means for small business owners trying to make sense of the AI noise.
TL;DR:
Sora lets users generate AI videos—many creepy, most pointless
OpenAI loses money on every video and has no clear monetisation plan
The app is full of IP violations, deepfakes, and ethical landmines
AI investment is propping up the economy—but may not be sustainable
Business owners should focus on strategy and message, not hype
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
AI Slop or Superintelligence? What Sora Tells Us
What Sora Is and Why It Matters:
Why Big Tech Is Obsessed with Apps Like This:
The Bigger Risk—The AI Bubble:
What This Means for Small Business Owners:
1. Confused Messaging Is Costing You Leads
2. How to Pick the Right Clients and Watch Your Business Thrive
3. Turn One Piece of Content Into Ten
4. Hub Pages: The Smart Way to Boost SEO
5. Stop Targeting Everyone: Why Clarity Beats Volume
FAQs About Sora, AI Hype, and What It Means for Your Business
1. What is Sora and why does it matter?
2. Why is OpenAI losing money on Sora?
3. What’s the bigger risk behind Sora?
4. How is this connected to the economy?
5. Should small businesses be using AI like this?
6. Is AI still useful for small business owners?
7. What’s the first step if I want clarity instead of chaos?
What Sora Is and Why It Matters:
Sora 2 is OpenAI’s shiny new toy. It lets users type prompts to generate full video clips, including scenes with real people—dead or alive—and copyrighted characters.
So far, it’s been used to:
Turn Sam Altman (OpenAI’s CEO) into a human meme
Make fake political videos designed to mislead
Generate racist, offensive, or downright weird content
Users are burning through computing power like toddlers at a sugar buffet, costing OpenAI an estimated $5 per video. There are no ads. No business model. No plan.
If this is the future of AI, it looks like chaos dressed up as progress.
Why Big Tech Is Obsessed with Apps Like This:
Right now, AI investment is doing the economic heavy lifting.
Without it, we’d be in a full-blown recession. In the first half of 2025, AI spending accounted for all GDP growth in the US. That’s a lot of pressure riding on tech companies to release something—anything—that looks like progress.
Sora isn’t just a product. It’s a decoy.
By flooding the app store with AI-generated slop, OpenAI keeps the hype alive while it buys more time to figure out how to turn any of this into money.
The Bigger Risk—The AI Bubble:
Conover calls it what it is—a bubble.
A lot of money has been poured into building AI infrastructure, including data centres and chips that go obsolete faster than you can say "graphics card." Tech CEOs promise superintelligence. Investors nod. Meanwhile, regular people foot the bill when the market stumbles.
Studies from MIT and University of Chicago already show that AI tools don’t make most workers more productive. They often just add noise.
Even top researchers don’t believe current models can ever become smarter than humans. Yet companies like OpenAI, Meta, and Anthropic are betting trillions that they will.
What This Means for Small Business Owners:
Here’s the thing. You don’t need to chase AI trends. You don’t need an app. You need a message that’s clear, consistent, and trustworthy—one that cuts through the noise when your audience is tired of tech they can’t trust.
If the big guys are distracted by slop apps and fantasy metrics, there’s opportunity for you to build real connection with real people.
Start by making sure your marketing message actually makes sense to your customers. Use my 5-Minute Marketing Fix to get your one-liner sorted in minutes.
Because if your message is clear, you won’t need AI tricks to get noticed.
Related Articles:
1. Confused Messaging Is Costing You Leads
If Sora taught us anything, it’s that noise doesn’t convert. This article walks you through how to clarify your message so people actually listen.
2. How to Pick the Right Clients and Watch Your Business Thrive
Big tech is busy chasing everyone. You shouldn’t be. Learn why narrowing your focus leads to real growth—not just hype.
3. Turn One Piece of Content Into Ten
You don’t need to burn through cash to scale. This post shows how to multiply your reach without multiplying your workload—or your server bills.
4. Hub Pages: The Smart Way to Boost SEO
While AI churns out chaos, this strategy helps you organise your content in a way that search engines and customers both love.
5. Stop Targeting Everyone: Why Clarity Beats Volume
Sora tried to win everyone and impressed no one. This article shows how being specific actually gets you more results, not fewer.
FAQs About Sora, AI Hype, and What It Means for Your Business
1. What is Sora and why does it matter?
Sora is OpenAI’s video generation app that turns written prompts into short video clips. It’s being marketed as a major leap in AI, but it’s currently filled with copyright issues, deepfakes, and ethically questionable content. The real concern? It’s being used to fuel hype, not solve problems.
2. Why is OpenAI losing money on Sora?
Each video reportedly costs OpenAI around $5 to generate, and there’s no revenue model in place. No ads. No fees. Just expensive AI experiments being propped up by investor funding.
3. What’s the bigger risk behind Sora?
It’s not just about one app. Sora reflects a wider pattern in the AI industry—releasing flashy products to keep investor interest high, even if the tech is unsustainable or harmful. This suggests the whole sector may be overvalued and heading for a crash.
4. How is this connected to the economy?
AI investment is keeping parts of the economy afloat. In the first half of 2025, AI was responsible for all GDP growth in the US. If the AI bubble bursts, the effects could ripple out into jobs, savings, and retirement funds—especially for ordinary people, not the tech elite.
5. Should small businesses be using AI like this?
No. Small businesses should be using AI to support their strategy—not replace it. Focus on clear messaging, consistent content, and trust. Don’t follow the hype. Build what works.
6. Is AI still useful for small business owners?
Yes, in the right context. Tools like ChatGPT can help with writing, scripting, and planning. But your message needs to come first. AI is the assistant, not the boss.
7. What’s the first step if I want clarity instead of chaos?
Start with your message. If your audience doesn’t understand what you offer and why it matters, no tool will fix that. That’s where the5-Minute Marketing Fix can help—it helps you write one clear sentence that builds trust instantly.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)