We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.

Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.


for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE

I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.

Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE

Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.

By Vicky Sidler | Published 15 December 2025 at 12:00 GMT+2
We all know that one coworker who sends immaculate reports that say absolutely nothing. Turns out they may not even be the author. Just the enthusiastic forwarder of what researchers are calling “workslop”—AI”-generated content that looks polished but forces someone else to do the real thinking.
This delightful concept comes courtesy of a new study from BetterUp Labs in collaboration with Stanford’s Social Media Lab, featured in Harvard Business Review. The researchers found that while companies are pushing AI adoption across teams, most aren’t seeing results. One big reason? Low-effort AI content is making everything harder.
“Workslop” is AI-generated output that looks helpful but shifts the real work to someone else
Nearly half of workers say they’ve received workslop in the past month
It’s costing companies millions in lost productivity and trust
Workslop makes colleagues look less capable and even less intelligent
Good AI use requires context, collaboration, and clear thinking
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
AI Workslop Is Wasting Time and Ruining Team Trust
The Invisible Tax of Fake Productivity:
Why This Matters for Small Teams Too:
How to Spot Workslop Before It Spreads:
The Cure—Pilot Mindset, Not Passenger Mentality:
1. New MIT Study Links AI Use to Weaker Critical Thinking
2. AI Replacing Humans Backfires—What CEOs Miss
3. StoryBrand for Small Business: The Clear Messaging Shortcut
4. Risks and Artificial Intelligence: What Small Businesses Must Know
5. AI Research Is Not As Smart As You Think
6. Sora’s AI Copyright Problem Is Bigger Than OpenAI Admits
7. AI in Marketing Needs Human Thinking
Frequently Asked Questions About AI Workslop
2. Why is workslop such a big problem?
3. How can I tell if something is workslop?
4. Is it okay to use AI at work at all?
5. What’s the difference between a “pilot” and a “passenger” when it comes to AI use?
6. How much does workslop actually cost businesses?
7. Is workslop just a big company issue?
8. Can AI ever create high-quality content?
Workslop is the corporate version of reheated leftovers that looked gourmet in the photo. It's content generated by AI that seems fine at first glance—a deck, a summary, a draft—but is missing real understanding or relevance.
It’s what happens when someone asks AI to write something vague, pastes it into a doc, and sends it off without checking if it makes sense. The result? The next person in line is left wondering what any of it actually means.
This isn’t just annoying. It costs time. Workers in the study said each workslop incident takes nearly two hours to clean up. Add salaries and scale that across a 10,000-person organization, and you’re staring at over $9 million a year in lost productivity.
Workslop doesn’t just waste time. It erodes trust.
About half of the people who received it thought less of the sender’s creativity, reliability, or intelligence. A third said they wouldn’t want to work with that person again.
Even worse? Nearly 40% of senders were managers. Which means many employees are getting vague, confusing, AI-generated tasks from above—and then expected to magically know what to do with them.
So now we’re not just dealing with unclear expectations. We’re cleaning up after the boss’s chatbot.
Here’s where things get bleak. When someone sends out workslop, they’re not saving time. They’re outsourcing it. Not to the machine, but to you.
One example from the research: A frontline manager received an AI-written email so confusing that it took two hours, a meeting, and a rewrite just to get the team aligned again.
Another person in finance had to choose between rewriting the task, asking the sender to do it again, or just letting it slide. None of those choices are good.
Now multiply that scenario by dozens of tasks a month. You’re not looking at efficiency. You’re looking at an epidemic of mental laziness dressed in bullet points.
You might think this is a big company problem. It isn’t.
In smaller teams, every task counts. If you’re one of five people and you spend two hours fixing someone else’s AI mess, that’s 20% of your day.
And if clients are on the receiving end? Even worse. You risk looking sloppy, inconsistent, or even out of touch.
As a Duct Tape Marketing Consultant, I’ve seen this firsthand. Clients ask why content or messaging doesn’t land—and often, the root cause is something written by AI without proper direction. It looks okay but lacks meaning. And meaning is what moves people.
Look for these telltale signs:
Sounds impressive but says nothing
Generic advice with no reference to your context
Misses key project details that a real human would know
Feels like a long-winded shrug in a suit
If you’re receiving it, speak up. If you’re sending it, pause. Ask if the content actually helps someone move forward—or if it just checks a box.
The research found that people who use AI well share two traits: high agency and high optimism. These folks treat AI like a co-pilot. They give context, refine drafts, and use it to boost their own thinking.
They don’t delegate the whole job. They use AI to support the outcome.
In contrast, people who use AI to avoid doing the work? They create more mess than momentum.
Use AI to enhance clarity, not replace it. Use it to write smarter, not faster.
And above all, remember that every AI-generated message is still a human conversation. Respect your reader’s time. They can tell the difference.
If you’re a small business owner, you don’t have time for cleanup. You need messages that land clearly the first time.
That’s where the 5 Minute Marketing Fix comes in.
It helps you create one simple sentence that explains what you do and why it matters. So whether you’re using AI or not, your message is already clear.
If “workslop” made you question your team’s thinking skills, this study confirms your suspicion. AI shortcuts may be dulling human brains.
Automation seems efficient until the real cost shows up. This post shows how taking the human out of the loop can backfire on multiple levels.
Ready to replace fluff with clarity? This guide helps you ditch vague AI output and say exactly what your customers need to hear.
Workslop creates internal chaos. This post covers the external damage—like broken trust and legal issues.
Workslop isn’t just a delivery issue. This article explains how AI gets research wrong too, reinforcing the need for a human brain behind every AI output.
A cautionary tale in action. This piece shows how AI-generated content isn’t just sloppy—it can be legally risky.
Feeling overwhelmed by AI clean-up? This article walks through how to reintroduce strategy and human intent to your marketing workflow.
Workslop is low-effort content generated by AI that looks polished but lacks substance. It often creates more work for the next person by requiring clarification, rework, or complete rewriting.
It wastes time, damages collaboration, and reduces trust in the workplace. Each incident can take nearly two hours to fix and may lower how competent or reliable the sender is perceived to be.
If the content sounds impressive but lacks clear context or direction, it’s probably workslop. It often reads like a generic answer that doesn’t address the actual task or problem.
Yes, but only with intention. AI should support your thinking, not replace it. Use it to generate drafts, explore ideas, or clarify your writing—but always add human context and oversight.
“Pilots” use AI to enhance their creativity and productivity. “Passengers” use AI to avoid work. Pilots guide the process. Passengers hand it over and hope for the best.
The study estimates workslop costs companies around $186 per employee per month in lost productivity. For a 10,000-person team, that’s over $9 million a year.
No. In small businesses, the impact is even greater. Every wasted hour counts, and miscommunication with clients can harm relationships and reputation.
Yes, but only when paired with clear human input. AI needs direction, context, and review. It won’t magically know what matters to your business or your audience.
Give your AI clear instructions, add context, and review the output critically before sharing it. Ask yourself whether it actually helps the recipient or just looks good.
Start with the5-Minute Marketing Fix. It helps you create one strong sentence that explains what you do and why it matters—so you’re never tempted to hide behind fluffy AI filler.
Created with clarity (and coffee)