StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
Marketing Hourglass Explained: A Smarter Way to Grow Your Small Business
By Vicky Sidler | Published 3 November 2025 at 12:00 GMT+2
If you’ve ever felt like your marketing stops working the moment someone buys, you’re not alone. Most small businesses pour energy into chasing new leads, then act surprised when customers quietly disappear after purchase.
According to Duct Tape Marketing’s John Jantsch, that’s the problem with the old funnel model. It ends where the real money begins. His Marketing Hourglass flips that idea by showing that the real growth happens after the sale.
TL;DR:
Funnels end at the sale. The hourglass keeps going.
It covers seven stages: Know, Like, Trust, Try, Buy, Repeat, and Refer.
Retention and referrals are where profit multiplies.
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
Marketing Hourglass Explained: A Smarter Way to Grow Your Small Business
Why Funnels Fail and Hourglasses Win:
The Seven Stages That Build Real Growth:
1. Referral Marketing Stats 2025—Why Word-of-Mouth Now Crushes Ads
2. Email Marketing Still Works Better Than You Think
3. Build Brand Loyalty Without the Noise
4. Small Business Marketing That Works in 2025
5. Ipsos CX Global Insights 2025—Grow Loyalty Like a Garden
6. The Complete Guide to Strategic Marketing
FAQs About the Marketing Hourglass
1. What is the Marketing Hourglass?
2. How is the Marketing Hourglass different from a funnel?
3. Why should small businesses use this model?
4. What are the seven stages of the Marketing Hourglass?
5. How can I apply the Marketing Hourglass to my business?
6. What tactics work best at each stage?
7. How does this model help with customer retention?
8. What is the most important stage of the Marketing Hourglass?
9. Can service-based businesses use this model?
10. Where can I learn to write a clearer message for each stage?
Why Funnels Fail and Hourglasses Win:
A funnel assumes marketing is a straight line—attract, sell, done. The problem is buyers don’t move in straight lines anymore. They read reviews, Google comparisons, ask friends, and often make decisions without you even knowing.
The hourglass model works better because it acknowledges that marketing isn’t just about being found—it’s about being remembered. Once someone buys, the opportunity widens again through repeat sales and referrals.
Studies back it up: you have up to a 70% chance of selling to an existing customer but only 20% at best with a new one. Increase retention by just 5%, and profits can rise by over 25%.
The Seven Stages That Build Real Growth:
Think of the Marketing Hourglass as a relationship map. Each stage answers one question your customer is asking.
Know – “Who are you?” Build awareness with search-friendly blog posts, social media, and helpful guides.
Like – “Do I like your style?” Share stories, behind-the-scenes moments, and newsletters that show personality.
Trust – “Can you deliver?” Use case studies, testimonials, and proof of results.
Try – “What’s the risk?” Offer a free audit, mini-project, or downloadable resource that proves value.
Buy – “Is this right for me?” Make purchasing easy, reassure them, and deliver early wins.
Repeat – “Should I stay?” Keep in touch, add value, and make them feel seen.
Refer – “Who else needs this?” Encourage happy customers to spread the word with referral rewards or simple share options.
Turning It Into a System:
Here’s where small businesses often trip up. They think retention and referrals happen automatically. They don’t. You need to design them into your process.
Map every touchpoint—from the first click to your thank-you email—and decide which stage it supports. Notice any gaps? Start there.
I’ve seen clients double revenue just by focusing on the bottom half of the hourglass. One local business stopped running ads altogether after building a simple referral system that kept new customers rolling in for free.
The lesson is simple. Don’t chase harder. Serve better.
Your happiest customers are already your best marketers. The Marketing Hourglass just gives you a framework to treat them that way.
Get my 5-Minute Marketing Fix to write the clear, customer-focused message you’ll need at every stage.
Related Articles:
1. Referral Marketing Stats 2025—Why Word-of-Mouth Now Crushes Ads
If the Refer stage of the Marketing Hourglass caught your attention, this article goes deeper. It reveals how 86% of consumers trust recommendations more than ads and shows practical ways to create referral programs that motivate customers to share your business without feeling “salesy.”
2. Email Marketing Still Works Better Than You Think
The Repeat stage is where most businesses either grow or fade away. This article explains why email marketing remains your most reliable retention tool and gives simple techniques to keep customers engaged long after they’ve bought from you.
3. Build Brand Loyalty Without the Noise
To move customers from Buy to Repeat to Refer, you need loyalty, not luck. This post strips away gimmicks and shows how authenticity, consistency, and community quietly build the kind of trust that keeps customers coming back.
4. Small Business Marketing That Works in 2025
If you’re wondering which marketing activities deserve your time, this post breaks it down using the 80/20 rule. Learn which tactics actually generate ROI and how to focus on the touchpoints that drive your hourglass strategy forward.
5. Ipsos CX Global Insights 2025—Grow Loyalty Like a Garden
This one explores the emotional drivers behind customer loyalty. Using global research from Ipsos, it explains how emotions like belonging and fairness influence repeat sales—perfect reading for mastering the Trust, Buy, and Repeat stages of your hourglass.
6. The Complete Guide to Strategic Marketing
If you enjoyed learning about the Marketing Hourglass, this full guide connects the dots between strategy, storytelling, and long-term growth. It’s a practical deep dive into how to build marketing systems that work even when you’re not hustling for every lead.
FAQs About the Marketing Hourglass
1. What is the Marketing Hourglass?
The Marketing Hourglass is a customer journey model created by John Jantsch of Duct Tape Marketing. It expands the traditional funnel into seven stages—Know, Like, Trust, Try, Buy, Repeat, and Refer—showing that real business growth comes after the first sale.
2. How is the Marketing Hourglass different from a funnel?
A funnel ends at the sale, but the hourglass continues into customer retention and referrals. It recognises that long-term profit comes from keeping customers happy and turning them into repeat buyers and advocates.
3. Why should small businesses use this model?
Because it’s simple, practical, and proven. Instead of focusing only on chasing new leads, small businesses can use the hourglass to create a steady flow of loyal customers who return and refer others.
4. What are the seven stages of the Marketing Hourglass?
The stages are:
Know – building awareness
Like – creating connection
Trust – earning credibility
Try – offering low-risk experiences
Buy – converting prospects into customers
Repeat – encouraging loyalty
Refer – inspiring advocacy
5. How can I apply the Marketing Hourglass to my business?
Start by mapping all your current customer touchpoints and sorting them into the seven stages. Then fill any gaps. For example, if you have strong awareness but few referrals, build systems to encourage happy customers to share your business.
6. What tactics work best at each stage?
Use content marketing, SEO, and social media to attract new people. Add case studies, reviews, and testimonials to build trust. Offer free tools or consultations to encourage trials. Then use email follow-ups, customer appreciation, and referral programs to keep the relationship growing.
7. How does this model help with customer retention?
The hourglass emphasises consistent communication after the sale. When customers feel seen, supported, and valued, they’re more likely to return and spend more over time.
8. What is the most important stage of the Marketing Hourglass?
All stages matter, but the Repeat and Refer stages deliver the highest return on investment. That’s where happy customers become loyal fans and unpaid brand ambassadors.
9. Can service-based businesses use this model?
Absolutely. The Marketing Hourglass works perfectly for consultants, agencies, and other service providers who rely on relationships. It helps you guide clients from first contact to long-term partnership.
10. Where can I learn to write a clearer message for each stage?
You can start by downloading the5-Minute Marketing Fix. It’s a free resource that helps you write a one-liner that connects with customers and works across every stage of your hourglass.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)