StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
Hub Pages for Small Businesses: The Smart Way to Boost SEO
By Vicky Sidler | Published 2 November 2025 at 12:00 GMT+2
If your website feels like a cluttered filing cabinet of old blog posts, you’re not alone. Most small business sites end up that way—helpful content buried under months of updates.
According to Backlinko, the fix is something called a hub page, and it’s one of the most efficient ways to tidy up your site while giving Google something to love.
Think of hub pages as the Marie Kondo of your marketing content: they gather related topics, make navigation easy, and spark joy for both your visitors and search engines.
TL;DR:
Hub pages organise your content into logical “topic clusters” that boost SEO and user experience
Each hub covers one main topic, with links to supporting articles on related subtopics
You can build them for free using WordPress and smart internal linking
They help Google see you as an expert on your topic, improving rankings and conversions
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents:
Hub Pages for Small Businesses: The Smart Way to Boost SEO
Why It Works (And Why Google Loves It):
How to Build One Without Losing Your Weekend:
1. YouTube and Google Stack: The Local SEO Shortcut That's Working
2. LLM Visibility: The SEO Shift You're Missing
3. AI Search Distrust Grows—What Small Brands Should Do
4. AI Search Optimization for Ecommerce: 7 Steps to Show Up
5. AI in Marketing Needs Human Thinking
FAQs on Hub Pages for Small Businesses
1. What exactly is a hub page?
2. How do hub pages help my SEO?
3. Do I need expensive tools or plugins to build a hub page?
4. How long should a hub page be?
5. How many hub pages should my website have?
6. What should I include in a hub page?
7. How often should I update my hub pages?
8. Can hub pages work for small websites?
9. What’s the difference between a hub page and a regular blog post?
10. How do I know if my hub page is working?
11. Can I use AI tools to build my hub pages?
12. How does StoryBrand fit into hub pages?
13. What’s the quickest way to start my first hub page?
14. How do hub pages generate leads?
15. Where can I learn to write better calls-to-action for my hub pages?
What Exactly Is a Hub Page?
A hub page (sometimes called a pillar page) is a single, comprehensive page that covers one main topic and links to all related content around it. Imagine your website as a city. The hub page is the town square, and each linked article is a side street with its own attractions.
For example, if you’re a marketing consultant, your hub could be “The Complete Guide to Strategic Marketing,” with connected articles on SEO basics, social media tips, or email marketing strategies. Each article links back to the main hub, and the hub links out to them. This creates a network Google recognises as authority—and authority is what gets you to page one.
Why It Works (And Why Google Loves It):
Search engines crave structure. When your content is organised into clear clusters, they can easily tell what your site is about. That clarity translates into better rankings.
Hub pages also keep visitors exploring. Instead of leaving after reading one post, they click deeper, stay longer, and see more of what you offer. From a StoryBrand perspective, this structure puts your customer at the centre and guides them through a clear path—problem, solution, transformation—without them having to dig for answers.
And because everything links together, you avoid “keyword cannibalisation,” where multiple pages compete for the same terms. Instead, your site speaks with one confident voice.
How to Build One Without Losing Your Weekend:
You don’t need fancy tools or expensive plugins. If you’re on WordPress, you already have what you need.
Start by choosing three to five main topics your business is known for. These are your “hubs.” For example:
StoryBrand Framework
Website Optimisation
Lead Generation
Email Marketing
Next, group your existing posts under each topic. Add a new page that gives an overview of the main subject and links to all those posts. Use clear headings, simple navigation, and a few short paragraphs explaining what each subtopic covers.
You can view an example of this here.
A hub page usually runs between 2,000 and 5,000 words, but don’t panic. You can build it gradually. Even a starter version with ten linked articles gives you an instant boost in structure and SEO.
Keeping It Fresh:
Hub pages aren’t “set and forget.” Update them quarterly to add new links, refresh old content, and remove anything that’s gone stale. Treat each hub as a living guidebook for your audience.
Promote your hubs through your newsletter or social media to remind readers you have a central resource that answers their most common questions.
As your hubs grow, your site’s authority and traffic grow too. Neil Patel once shared a case where a site went from ranking for three keywords to over nine hundred after adopting this structure. That’s not luck—it’s logic.
Small Step, Big Payoff:
Hub pages are proof that good organisation beats constant new content. For small businesses, this means fewer random posts and more focused impact.
If your website feels like a junk drawer, it might just need a little structure, not another blog post. Hub pages turn chaos into clarity—and clarity converts.
Want to know what to say on those pages to make people actually care? My free 5-Minute Marketing Fix will help you write a one-liner that connects instantly with your audience.
Related Articles:
1. YouTube and Google Stack: The Local SEO Shortcut That's Working
If hub pages help you organise your on-site content, this article shows how to extend that same structure across Google’s ecosystem. Learn how YouTube, Google Sites, and web properties can work together to build authority faster.
2. LLM Visibility: The SEO Shift You're Missing
Your hub pages might boost traditional rankings, but AI-powered search is changing the game. This article explains how to optimise for visibility in AI-generated search results so your content gets found everywhere.
3. AI Search Distrust Grows—What Small Brands Should Do
Even as AI search grows, most users still prefer traditional results. Learn how to protect your visibility and adapt your SEO strategy as search habits evolve.
4. AI Search Optimization for Ecommerce: 7 Steps to Show Up
Hub pages help you structure content for search engines. This article adds the next layer—schema markup and product feed optimisation—to help your pages rank in both traditional and AI shopping results.
5. AI in Marketing Needs Human Thinking
Building hub pages takes human judgment—deciding what matters, what connects, and what converts. This article reinforces why strategy and empathy still beat automation when it comes to marketing that works.
FAQs on Hub Pages for Small Businesses
1. What exactly is a hub page?
A hub page is a central, in-depth page on your website that covers a broad topic and links to several related articles on subtopics. Think of it as the main hub in a wheel, with each related article acting as a spoke connecting back to it.
2. How do hub pages help my SEO?
Hub pages help search engines understand how your content fits together. When your pages are connected through logical internal links, Google sees your site as more organised and authoritative, which improves rankings.
3. Do I need expensive tools or plugins to build a hub page?
No. You can build effective hub pages in WordPress using free tools like the Gutenberg editor or Elementor Free. The real power lies in how you structure and link your content, not in the software you use.
4. How long should a hub page be?
Most successful hub pages run between 2,000 and 5,000 words. That might sound long, but it’s because they serve as comprehensive guides covering everything your readers need to know about the topic.
5. How many hub pages should my website have?
Start with three to five core hub pages. Each should cover one of your main business topics, such as StoryBrand messaging, SEO, or lead generation. You can add more over time as your content grows.
6. What should I include in a hub page?
A clear introduction, logical headings, internal links to related articles, a table of contents, visuals for clarity, and a call-to-action that points readers toward your service or lead magnet—like the 5-Minute Marketing Fix.
7. How often should I update my hub pages?
Quarterly updates work best. Add new articles, refresh outdated information, and make sure all links still work. Consistent updates signal to Google that your content is fresh and trustworthy.
8. Can hub pages work for small websites?
Absolutely. In fact, small businesses often see faster results because they can pivot and update content quickly. Hub pages help even the smallest websites appear more structured and authoritative.
9. What’s the difference between a hub page and a regular blog post?
A blog post focuses on one narrow topic, while a hub page gives an overview of an entire theme. Blog posts link back to their hub page, which acts as a roadmap to all related content.
10. How do I know if my hub page is working?
Track your results in Google Analytics and Search Console. Look for increased time on page, more internal clicks between articles, and growth in organic search traffic.
11. Can I use AI tools to build my hub pages?
Yes, but use them for support, not strategy. AI can help organise keywords or draft outlines, but the decisions about structure, tone, and audience connection should always come from you.
12. How does StoryBrand fit into hub pages?
Each hub page should guide readers through a clear journey: define their problem, show how your business helps, and paint the picture of success. StoryBrand makes your hub not just organised, but persuasive.
13. What’s the quickest way to start my first hub page?
Pick your strongest topic, gather all existing articles about it, and create a simple overview page that links to each one. Add a short intro, relevant headings, and a clear CTA. You can expand it later.
14. How do hub pages generate leads?
By keeping visitors on your site longer and providing valuable, connected information, hub pages build trust. When readers trust you, they’re more likely to click your call-to-action and become leads.
15. Where can I learn to write better calls-to-action for my hub pages?
Download the5-Minute Marketing Fix. It’s a free resource that helps small business owners write one-liners and CTAs that attract the right customers and convert interest into action.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)