StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
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Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
TikTok Ownership Deal Inches Forward Under Trump
By Vicky Sidler | Published 30 September 2025 at 12:00 GMT+2
If your business has ever gone viral thanks to your cat, your coffee, or your cousin dancing in a gorilla costume, good news: TikTok isn’t going anywhere.
At least, not yet.
According to Reuters, President Trump says there’s finally a deal to keep TikTok running in the US. The catch? Ownership will shift from China’s ByteDance to a US-led group. Sort of. ByteDance still keeps the biggest single slice at 19.9 percent—just under the legal limit set by Congress.
In other words: TikTok’s staying, but with a passport check.
TL;DR:
TikTok will stay in the US under new ownership
ByteDance keeps 19.9% but loses control
The deal isn’t final but expected in 30–45 days
Oracle stays on board to manage security
The government gets a seat at the table
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents
TikTok Ownership Deal Inches Forward Under Trump
Wait, Is This Deal Actually Done?
Why This Matters to Small Business:
Behind the Politics, Follow the Power:
1. Instagram's New iPad App Puts Reels on the Big Screen
2. LinkedIn Cracks Down on Lead Gen Tools—What It Means for You
3. AI Search Distrust Grows—What Small Brands Should Do
4. Most People Can't Spot AI Ads—Why That Matters for Your Brand
5. AI Customer Service Is Broken. Here's What to Fix
FAQs on the TikTok Ownership Deal and What It Means for Small Businesses
1. What exactly is happening with TikTok’s ownership?
2. Will TikTok be banned in the United States?
3. Why does this deal matter to small businesses?
4. What changes should I expect on the platform?
5. Who will control TikTok after the deal?
6. Is TikTok still safe to use for marketing?
7. What if TikTok disappears or changes too much?
8. How can I make sure my marketing survives platform changes?
Wait, Is This Deal Actually Done?
Not quite. Trump says they’ve got a deal. Treasury says they’ve had it since March. Congress still needs to approve it. And ByteDance has until December to finish signing the papers.
In short: It’s prom night, but no one’s said yes yet.
Still, the general outline is in place. TikTok’s US operations will become a new company run by US investors. There’ll be a mostly American board, one of whom will be handpicked by the government. ByteDance keeps a seat, but not the wheel.
This is round four of “sell TikTok or shut it down,” and Trump—who just so happens to have 15 million followers—has extended the deadline again. Convenient.
Why This Matters to Small Business:
If you use TikTok for marketing, here’s the simple version:
The platform isn’t going away tomorrow. You don’t need to pause your content. But you should watch what changes in the next few months.
Expect more guardrails. More data rules. Maybe even a tighter algorithm. This might affect reach, ad tools, or who sees your content. If your audience is Gen Z or younger millennials, it’s worth paying attention.
Oracle, the tech giant already managing TikTok’s US data, stays involved. That’s meant to keep your audience’s info away from foreign governments. But it could also mean slower rollouts for new features if more approval steps are added.
Behind the Politics, Follow the Power:
This deal isn’t just about TikTok. It’s about control.
Congress passed a law in 2024 that basically forced TikTok’s sale. Why? Because of national security fears. People were worried that the Chinese government could use TikTok to spy, influence elections, or recommend weird cooking videos involving glue.
TikTok has always said, “Relax, your data’s stored in the US.” But lawmakers didn’t buy it. Hence the 20 percent ownership cap. Hence the deadline extensions. Hence the deal.
If you’re a small business owner using TikTok, you don’t need to get involved in the politics. But you do need to know that policy affects platform rules. And platform rules affect how you get found.
Don’t Panic. Just Plan.
You don’t need to jump to YouTube Shorts or Instagram Reels just yet. But don’t put all your marketing eggs in TikTok’s basket either.
This is a reminder to build a real brand. Own your message. Speak clearly to your audience. That way, if one channel goes away or changes the rules, you still have something to say—and people who want to hear it.
Need help clarifying that message? My 5-Minute Marketing Fix is a simple tool that works across every platform.
Related Articles:
1. Instagram's New iPad App Puts Reels on the Big Screen
If TikTok changes how your content performs, this article shows how Instagram is stepping up its game—and how you can adapt content for both platforms.
2. LinkedIn Cracks Down on Lead Gen Tools—What It Means for You
Platform rules are changing everywhere. This piece explains how LinkedIn’s recent crackdown could be a preview of what’s coming for TikTok and others.
3. AI Search Distrust Grows—What Small Brands Should Do
TikTok’s future is uncertain, but one thing isn’t: people still want clear answers. This article shows how to build a brand message that survives algorithm chaos.
4. Most People Can't Spot AI Ads—Why That Matters for Your Brand
If TikTok becomes more regulated, trust and transparency will matter even more. This article dives into what actually builds trust in a world of automated content.
5. AI Customer Service Is Broken. Here's What to Fix
Automated tools are helpful—until they aren’t. This post shares practical ways to stay human, even as platforms like TikTok move toward tighter controls and more automation.
FAQs on the TikTok Ownership Deal and What It Means for Small Businesses
1. What exactly is happening with TikTok’s ownership?
The US government and ByteDance have agreed in principle to transfer TikTok’s US operations to a new US-based company. ByteDance will still hold 19.9 percent ownership but won’t have control. A final deal is expected to close in the next 30 to 45 days.
2. Will TikTok be banned in the United States?
Not at this stage. The deal allows TikTok to keep operating in the US under new ownership. The shutdown deadline was extended again, now to December 16. That gives ByteDance time to finalise the sale.
3. Why does this deal matter to small businesses?
If your business markets on TikTok, any ownership change could affect the platform’s rules, features, or reach. Staying informed helps you plan content and manage risk without losing momentum.
4. What changes should I expect on the platform?
Expect stronger data security controls, more oversight, and possible changes to the algorithm. There may also be tighter ad policies or slower feature updates. But for now, it’s business as usual.
5. Who will control TikTok after the deal?
A group of US investors will run TikTok’s US operations, with an American-majority board. Oracle will stay on to manage data security. The US government also gets a board seat, which means closer oversight.
6. Is TikTok still safe to use for marketing?
Yes. For now, the platform remains fully operational. Just remember that platforms can change fast—so don’t rely on one channel alone. Build your brand on a strong message that works everywhere.
7. What if TikTok disappears or changes too much?
Have a backup plan. Repurpose content for Instagram Reels or YouTube Shorts. More importantly, clarify your brand message so it stays consistent—no matter the platform.
8. How can I make sure my marketing survives platform changes?
Focus on what doesn’t change. Clear messaging, strong branding, and understanding your audience matter more than any one algorithm.
👉 Need help with that? Download the5-Minute Marketing Fixfor a simple tool that works across every platform.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Ready to take the guesswork out of your marketing efforts? At Strategic Marketing Tribe, we create a tailored marketing strategy for your business that attracts, nurtures, and engages not just any lead, but your ideal customers.
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