By Vicky Sidler | Published 21 July 2025 at 12:00 GMT 

Let’s skip the debate: working from home isn’t just a lifestyle perk—it’s a productivity upgrade.

Logitech says remote workers are just as productive, if not more, than their office-bound counterparts. And when you add in fewer distractions, less commuting, and fewer arguments over the office aircon, you start to see why many small businesses are sticking with remote or hybrid setups for the long haul.

But here’s the twist: making WFH work long-term takes more than a laptop and prayer.

A recent ZDNET article featuring Logitech executives shows how smart hardware, hybrid-friendly tools, and a shift in mindset are helping small teams get more done—with less stress.

Let’s break it down.

TL;DR

• Remote workers can be more productive than in-office teams—if they’ve got the right setup

• Logitech tools are powering smoother video, audio, and team communication

• AI is helping meetings run better (finally)

• Tech equity matters—remote workers shouldn’t feel like second-class participants

• Clear messaging still beats fancy tools if you want real results

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Small Teams, Big Flexibility Wins:

Here’s what Logitech’s president, Prakash Arunkundrum, told ZDNET: “We already know that people can be just as productive, if not more, from home.”

And they’re not wrong. For many small businesses, ditching the office means fewer costs and more agility. Remote setups offer flexibility for team members and free up cash that would’ve gone into rent, electricity, and bad instant coffee.

In 2025, remote isn’t a concession—it’s a competitive edge.

Tools That Actually Move the Needle:

The tools that make remote work work aren’t particularly flashy. They’re just smart.

Logitech’s Brio 505 webcam lets team members easily show sketches, documents, or physical products—without playing acrobat with their laptops. AI framing keeps everyone centered. Two-way noise cancellation helps your client hear you—not your neighbor’s lawn mower.

Their Logi Dock combines USB ports, calendar buttons, mute control, and power into a clean little hub that reduces clutter and friction.

Bottom line: better gear means fewer “Can you hear me now?” moments and more progress.

What AI Actually Does (Besides Buzzwords):

AI isn’t just for writing social media captions. Logitech’s tools use it to:

• Auto-frame people in hybrid meetings

• Cancel noise intelligently

• Equalize voices so everyone sounds balanced

• Automate small but annoying tasks (like muting and screen switching)

It’s not about sounding futuristic—it’s about sounding human.

Stop Treating Remote Staff Like Spectators:

One of the most underrated insights in the ZDNET piece? Remote workers often feel “othered” during hybrid meetings.

Logitech’s fix? Tools like the Rally Board smart monitor and Logitech Sight tabletop camera that use beam-forming audio and smart switching to give remote team members an actual seat at the table.

That’s a mouthful, but this isn’t about being fancy. It’s about making sure the whole team feels included—and heard.

What Smart Small Businesses Are Doing:

If your business is leaning into remote or hybrid work, here's your checklist:

1. Decent hardware: You don’t need a studio. But you do need a solid webcam, clear audio, and reliable connections.

2. Simple collaboration tools: Think shared calendars, call summaries, and dock features that speed things up—not slow them down.

3. A message that lands: All this tech means nothing if your team (or clients) can’t clearly say what you do and why it matters.

The Bottom Line:

Work from home isn’t just working. It’s working better.

But only if your setup supports it—and your message doesn’t let you down. If you’re relying on guesswork, jargon, or “we do a bit of everything” messaging, the tech won’t save you.

Start with clarity.

That’s what the 5-Minute Marketing Fix helps you do. It’s a free tool I created to help small businesses turn their message into one clear, compelling line that sticks.

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Because if you can explain what you do in 10 seconds, remote work gets a whole lot easier.