the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
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Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
By submitting this form, you agree to our Terms of Service and to receive occasional emails from us. You can unsubscribe at any time.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
By Vicky Sidler | Published 5 August 2025 at 12:00 GMT
You can now be impersonated by a robot in under 40 seconds—and that robot isn’t coming for your job, it’s coming for your bank account.
That’s not sci-fi paranoia. That’s a summary of OpenAI CEO Sam Altman’s recent warning during a talk at the Federal Reserve. According to Altman, we’re staring down the barrel of a full-blown AI fraud crisis—and small businesses are directly in the firing line.
In his words:
“I am very nervous that we have an impending, significant, impending fraud crisis.”
Yes, he said “impending” twice. That’s how worried he is.
So what should you be doing while the tech giants lobby Congress and debate the ethics of deepfake FaceTime calls?
Let’s break it down—without the doomscrolling.
Sam Altman warns AI voice and video impersonation scams are escalating fast
Even big banks still use voiceprints—AI can beat them
Scammers already impersonated U.S. officials using AI
Small businesses are easy targets for AI-powered fraud
Protect your brand, messaging, and communications now
Need help getting your message right? Download the 5-Minute Marketing Fix.
Altman pointed out that some institutions still authenticate money transfers using voice recognition. That’s no longer security—that’s now an invitation.
The FBI is already tracking AI-enabled scams where fake voices claim to be your kids in trouble. Which is really scary. But here’s what’s scarier: your customers may soon get emails, videos, or calls that look and sound like you.
Only… it’s not. It’s a scammer using AI tools so good they’re indistinguishable from the real thing.
Imagine a customer getting a fake invoice from “you,” a voice note “confirming” it, and maybe even a FaceTime follow-up.
Your reputation? Gone.
Your customer trust? Broken.
Your ability to explain it was fake? Too little, too late.
This is where branding and messaging stop being “nice to have” and start being your first line of defense.
If your customers don’t know what kind of messages you usually send, how you typically sound, or what to expect from you, it becomes a whole lot easier to trick them.
That’s why small businesses need to:
Standardize your customer communication: Send info the same way, every time—same sender, same style, same tone. If it looks “off,” customers will notice. Consistency = credibility.
Train your audience to spot real vs fake: Add clear disclaimers like: “We’ll never ask for payment via WhatsApp.” Include a contact verification step—especially for high-value requests.
Clarify your brand voice: If a fake voice note or video tries to mimic your brand, will people know it’s off? A strong, consistent message makes you harder to impersonate.
You might be thinking, “I’m too small. Why would scammers care?”
Because small businesses are the soft targets. You likely don’t have a legal department, a cybersecurity team, or a PR firm on standby.
And if you’re working with contractors or freelancers, you’ve got even more potential entry points for fraud. A fake brief, a spoofed invoice, or a cloned sales pitch—all possible with today’s free AI tools.
This isn’t just about protecting your finances. It’s about protecting your relationships.
Review how customers receive information from you: Are your invoices clear? Are your emails branded? Is your sender domain consistent? If not, fix it. If you're using Gmail for business—stop.
Create a simple fraud notice for your site and proposals: “We will never ask for banking details over WhatsApp or voice message.” Banks do this all the time. It's boring, but it works.
Strengthen your messaging: If people can’t describe what you do in one sentence, you’ve got a messaging problem—and a trust problem. Start by fixing that. Not just for marketing—but for security.
Altman is backing a tool called The Orb that promises “proof of human” in a future full of deepfakes.
Until then, your proof of human is sounding like yourself. A brand people can recognize—even when scammers try to fake it.
So if your current message could be copied and pasted by anyone, it’s time to sharpen it. Start with the 5-Minute Marketing Fix. It’ll help you get clear, stay consistent, and make fraud just a little harder for the bots.
Because a strong message isn’t just about standing out—it’s about staying safe.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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