StoryBrand Marketing Agency

StoryBrand Your

Business Without

the Guesswork

We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).

Clarify Your Message

Attract Only Ideal Customers

Focus on Your Business Growth

Struggling to implement StoryBrand?

  • Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?

  • Unsure how to effectively integrate StoryBrand into your marketing?

  • Overwhelmed with what steps to take after completing your BrandScript?

  • Frustrated with marketing efforts that don't resonate with your audience?

  • Struggling to focus on your actual business?

You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.

WHERE STORYBRAND MEETS STRATEGY

You deserve marketing that works

Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.

  • Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.

  • See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.

  • With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.

You deserve peace of mind

Grow your B2B business with our strategic marketing services.

  • Do you find the lead generation process frustrating and time-consuming?

  • Save valuable time and focus on serving your clients.

  • Gain the upper hand in your market.

  • Set up a strategic marketing system that attracts and nurtures your ideal clients.

  • Feel confident with a solid, strategic marketing plan.

Hi, I'm Vicky Sidler

A StoryBrand Certified Guide & Fellow Entrepreneur


And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)

Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.

  • We boast a proven track record of transforming marketing messages to resonate with target audiences.

  • As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!

  • And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.

You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.

I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!

Tracey Clark, Business Coach

StoryBrand Services We Provide

Clarify Your Message

From US$1,500

Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.

We even interview your ideal customers to get their point of view and make sure you've nailed it!

Learn More About Our StoryBrand Framework Consultation

StoryBrand Sales Funnel

From US$5,000

Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.

Install the full StoryBrand system into your business.

Learn More About Our StoryBrand Sales Funnel Development

Strategic Marketing Engagement

From US$7,500

Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.

Make sure you're doing it right from the start!

Why Choose Us?

Strategy-First Approach

At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.

Consistent Lead Generation

Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.

Save Time and Effort

Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.

Gain A Competitive Edge

Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.

Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.

Matthew Van Neel, Lance Mvn

[Free eBook] 7 Steps to Small Business Marketing Success

Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.

How It Works

Here’s what you can expect when

partnering with us:

Book Your Free Consultation

Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.

StoryBrand Strategy Session

In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.

Start Applying StoryBrand

You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.

Sign Up for Our Newsletter

Stay up-to-date on the latest strategic marketing insights.

Frequently Asked Questions

Here are our answers to the most frequently asked questions about marketing and lead generation.

What is StoryBrand?

StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.

How can StoryBrand help my business?

Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.

What does the process of creating a StoryBrand BrandScript involve?

Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.

How do I choose the right StoryBrand guide for my business?

Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.

Learn More about StoryBrand

and Strategic Marketing Insights

From the Strategic Marketing Tribe

Take a deep dive into the world of strategic marketing insights,

where you’ll find expertise to help your business thrive.

LinkedIn Cracks Down on Lead Gen Tools—What It Means for You

LinkedIn Cracks Down on Lead Gen Tools—What It Means for You

September 19, 20258 min read
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By Vicky Sidler | Published 19 September 2025 at 12:00 GMT+2

You know things are getting serious when LinkedIn starts showing people the door.

Over the last few months, several lead generation companies—Apollo, Seamless, Evaboot, LGM—have mysteriously disappeared from LinkedIn. Their pages are gone. Their Chrome extensions? Quietly axed. One by one, they’ve been booted from the party for breaking the house rules. Specifically, LinkedIn’s rule about scraping data.

If your business relies on LinkedIn to find leads or power outreach tools, this little platform drama isn’t just gossip. It’s a warning.

According to MarTech, LinkedIn is tightening the reins on third-party tools that pull user data without permission. That might sound like a tech issue. It’s not. It’s a marketing issue, a trust issue, and potentially a major headache for small business owners.


TL;DR:

  • LinkedIn has started removing companies that scrape its user data

  • Tools like Apollo, Seamless, Evaboot, and LGM no longer appear on LinkedIn

  • This crackdown affects Chrome extensions many B2B sales teams rely on

  • Using scraping tools may violate LinkedIn’s terms of service, even indirectly

  • If your lead gen strategy depends on automation, now’s the time to rethink

👉 Need help getting your message right? Download the 5-Minute Marketing Fix


Table of Contents:


What Did These Tools Actually Do?

Let’s break it down.

Companies like Apollo.io and Evaboot built Chrome extensions that made it easier to copy contact data from LinkedIn. The goal? Help salespeople build prospect lists fast.

But LinkedIn didn’t like that. Its business model depends on people paying for access, not automating their way around the paywall. So it started pushing back.

Apollo vanished from search results. Evaboot stopped showing up. Seamless and LGM went dark. The message from LinkedIn was clear: stop taking our data without asking.

For context, Apollo even redesigned its website after the takedown and removed any mention of LinkedIn prospecting.

What Does This Mean for Small Business Owners?

If you’ve never heard of these tools, you might think this doesn’t apply to you. But here’s where it gets tricky.

A lot of outsourced lead gen providers use tools like this behind the scenes. That “done-for-you” service you hired to fill your calendar with sales calls? There’s a good chance they were using scraped LinkedIn data to do it.

Now that the rules are changing, those providers might disappear—or get desperate. Which could lead to:

  • Vanishing campaigns

  • Lower-quality leads

  • Or worse, your own LinkedIn account being flagged for suspicious activity

If someone scrapes LinkedIn on your behalf, you still carry the risk. Ignorance won’t save you if the platform sees you as part of the problem.

LinkedIn’s Not New to This Fight:

This isn’t the first time LinkedIn has gone after companies scraping its data.

In 2022, it sued a Singapore-based startup called Mantheos and won. Around the same time, it also took on hiQ Labs—a legal fight that’s still making its way through appeals. It’s been clear for years that LinkedIn sees scraping as a threat, not a clever workaround.

So this new wave of takedowns? It’s not random. It’s part of a broader trend to protect data ownership, platform integrity, and subscription revenue.

And in case you were wondering, yes, LinkedIn is owned by Microsoft. So when they say "terms of service," they mean business.

Should You Panic?

No. But you should definitely pause and audit your lead gen process.

If your current system includes:

  • Chrome extensions for LinkedIn outreach

  • Tools that “pull” email addresses from LinkedIn

  • Providers who can’t explain where their data comes from

Then you might be building your growth on shaky ground.

Here’s what to do instead.

A Better Way to Do Lead Gen on LinkedIn:

You don’t need sketchy tools to succeed on LinkedIn. You just need a clear message, a consistent approach, and the patience to build relationships.

As a StoryBrand Certified Guide and Duct Tape Marketing Strategist, here’s what I recommend:

1. Write a One-Liner That Opens Doors:

If you can’t explain what you do in one clear sentence, people won’t remember you. Use the 5-Minute Marketing Fix to nail this.

2. Build a Quality Profile:

Optimise your headline, bio, and banner. Make it clear what problem you solve and who you serve. No fluff. No buzzwords.

3. Engage First, Pitch Later:

Comment on other people’s posts. Send genuine connection requests. Start conversations that don’t end in “Let me know if you need leads.”

4. Create Real Content:

Post helpful insights. Answer common questions. Share results. When people see you showing up with value, they come to you.

5. Use Tools That Respect the Rules:

There are plenty of legit CRM and outreach tools that integrate with LinkedIn without violating terms. If it feels sneaky, it probably is.

The Real Risk Isn’t LinkedIn—It’s Lazy Marketing:

Shortcuts are tempting. But when they blow up, they don’t just waste time. They burn trust.

If you’re relying on scraped data to start relationships, those relationships are built on sand.

The real competitive edge today? Clarity. Honesty. Consistency.

So instead of playing whack-a-mole with Chrome extensions, spend five minutes sharpening your message.

👉 Download the 5-Minute Marketing Fix here

Because in a world of disappearing lead gen tools, the best tool is still a clear, compelling sentence that builds trust on every platform.


Related Articles:

AI Ethics Explained for Small Business Owners

If this article made you rethink the tools you’re using for lead generation, this one takes it a step further. It shows you how to evaluate any marketing tool through an ethical lens—so you don’t damage your brand while trying to grow it.

AI Replacing Humans Backfires—What CEOs Miss

LinkedIn cracking down on automation is just one example. This article breaks down real cases where businesses tried to replace human connection with bots—and ended up paying the price.

Build Brand Loyalty Without the Noise

If you’re ready to move past quick-fix tools and focus on building real trust, this is your next read. It gives you three practical ways to build brand loyalty without relying on gimmicks or grey-area tactics.


FAQs on LinkedIn’s Crackdown and Lead Gen Tools

What did Apollo, Seamless, and others do wrong?

They used Chrome extensions to pull contact data directly from LinkedIn without permission. This goes against LinkedIn’s terms of service, which ban third-party tools from scraping user data.

Why is LinkedIn removing lead gen companies now?

LinkedIn has always tried to stop data scraping, but it’s ramping up enforcement. The goal is to protect user privacy and keep people paying for premium access instead of using unofficial tools to get around the system.

What is data scraping, and why does it matter?

Scraping means automatically collecting information from websites, usually with bots or browser extensions. The problem is that it often violates platform rules and can expose users to privacy and security risks.

Will this affect my business if I don’t use these tools directly?

Yes. Even if you’re not scraping data yourself, your outsourced lead gen provider might be. If they get blocked or banned, your campaigns could vanish overnight—and your LinkedIn account might be at risk too.

How can I tell if my lead gen service uses scraping tools?

Ask them directly how they collect data. If they’re vague, evasive, or mention tools that sound like “browser extensions” or “LinkedIn scrapers,” that’s a red flag. Legitimate providers will be transparent about their methods.

What’s a safer way to generate leads on LinkedIn?

Start with a clear message, build a strong profile, engage with real people, and post helpful content. Use tools that integrate with LinkedIn through official channels. Avoid anything that feels like a shortcut.

Should I delete any Chrome extensions I’m using for LinkedIn?

If the extension pulls data, autofills messages, or automates activity on your behalf, yes. LinkedIn can track this activity, and your account could be restricted or banned if you're caught using unsupported tools.

How do I make sure my LinkedIn lead gen is compliant?

Use LinkedIn’s built-in tools like Sales Navigator. Don’t scrape data. Don’t spam people. And don’t outsource your outreach to services that can’t tell you exactly how they operate.

What’s the best way to improve my lead generation without breaking the rules?

Start with your message. If your pitch is clear and targeted, you won’t need to spray and pray.Download the 5-Minute Marketing Fix to craft a one-liner that earns attention the right way.

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

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Become the Next StoryBrand Success Story


In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening. 

At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution. 

Our approach is designed to alleviate these concerns:

  • We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).

  • What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.

  • Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.

With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.

Ready to take the guesswork out of your StoryBrand marketing?

Let’s get started

Ready to take the guesswork out of your marketing efforts? At Strategic Marketing Tribe, we create a tailored marketing strategy for your business that attracts, nurtures, and engages not just any lead, but your ideal customers.

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