We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.

Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.


for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE

I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.

Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
But we’re serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? We’ve got ideas.
Just need clarity? We’ll help you see the big picture.
This isn’t a sales call – just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH US TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE

Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.

By Vicky Sidler | Published 29 January 2026 at 12:00 GMT+2
Somewhere between the launch of ChatGPT and the moment someone asked it to find a security flaw in a 30-year-old codebase, the internet broke a little.
Daniel Stenberg, founder of the open-source tool cURL, just shut down his bug bounty program after getting buried under a landslide of AI-generated nonsense. Think fake bugs, hallucinated functions, and code that wouldn’t compile if you bribed it with caffeine.
According to Ars Technica, Stenberg’s team was spending more time cleaning up after bots than fixing real security issues. And that’s a problem, because cURL isn’t some obscure experiment—it’s built into almost every computer on earth.
cURL, a widely used networking tool, just ended its bug bounty program
Developers were overwhelmed by fake AI-generated vulnerability reports
The majority of reports came from people using AI tools with no real understanding
This is a cautionary tale about AI misuse and wasted time, not the end of automation
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
AI Slop Just Killed Bug Bounties for Good
First, What is cURL and Why Does It Matter?
Not All AI Use Is Bad—But Most Of It Is:
What This Means for Small Business Owners:
Slop Is Cheap. Credibility Isn’t.
The Lesson Is Simple. Use AI With a Human Brain.
Start With Clarity Before You Scale With AI:
1. AI Workslop Is Wasting Time and Ruining Team Trust
2. Why Replacing Copywriters With AI Will Destroy Your Brand
3. AI Slop Is Flooding Social Media And Ruining Your Business
4. Why Privacy Still Matters in the Age of AI
5. CMOs Bet Big on Generative AI—Here's What Small Businesses Should Learn
Frequently Asked Questions About AI Slop and Bug Bounty Chaos
2. Why did cURL shut down its bug bounty program?
3. What’s wrong with using AI to write bug reports?
4. Can AI actually find real bugs in software?
5. What’s an LLM hallucination?
6. Why is AI-generated slop a problem for businesses?
7. How can I use AI responsibly in my small business?
8. What are the risks of relying too much on AI tools?
9. Is AI still useful if it can make these kinds of mistakes?
You’ve probably used cURL without even realising it. It’s like plumbing. Boring to talk about, but everything falls apart without it.
This little command-line tool quietly moves data around behind the scenes. Developers use it to test websites, transfer files, and automate everything from software installs to API requests. It’s built into Windows, macOS, and most versions of Linux. Which means when cURL has a problem, the internet does too.
To keep things secure, Stenberg’s team has long offered cash rewards to researchers who find real bugs. These reports are usually detailed, useful, and submitted by people who know what they’re doing. Until recently.
Over the past year, AI-generated bug reports began flooding the system. At first, it seemed like an honest mistake. But then came the tidal wave of reports referencing fake code snippets, invented vulnerabilities, and changelogs that didn’t match any known version of reality.
When Stenberg’s team pointed this out, the senders doubled down. “But the AI said it was a bug.”
One response from a cURL maintainer summed it up perfectly: “I think you’re a victim of LLM hallucination.”
That’s the polite way of saying, “You sent us garbage in a tuxedo.”
To be clear, this isn’t a rant against AI. Stenberg actually praised one researcher who used a proper AI-powered code analyser to find 22 legitimate bugs. That person combined human judgment with powerful tools and delivered results worth rewarding.
But most reports didn’t come from people like that. They came from folks copy-pasting AI output without understanding a single line of what it said.
Instead of helping, they created more work for the very people they were supposedly supporting. It’s like offering to paint someone’s house, then showing up with a leaf blower and powdered cement.
At first glance, this sounds like a nerd fight in a dark corner of the internet. But if you run a business, especially a service-based one, this matters more than you think.
Here’s why.
AI isn’t going away. You’ll keep seeing tools promising speed, savings, and simplicity. And to be fair, some of them deliver. But if you take those tools at face value, skip the thinking part, and start using them as a substitute for actual work, you’re going to run into problems fast.
What happened to cURL is already happening in customer service, content creation, and even hiring. Bots are writing messages that sound right but mean nothing. Employees are sending AI-written emails they didn’t read. Entire teams are submitting proposals they barely skimmed.
That kind of slop doesn’t just annoy people. It breaks trust.
The people who maintain cURL didn’t end their bounty program because they’re anti-technology. They ended it because they were wasting hours arguing with people who believed in fake bugs written by machines.
They didn’t have the time, budget, or mental bandwidth to keep pretending every report deserved equal weight.
You don’t either.
In your business, credibility is currency. Whether you’re sending an email, posting to social media, or pitching a client, slop erodes your authority. Fast.
AI is a tool. Not a shortcut past responsibility.
You can use it to help write, explain, brainstorm, or summarise. But if you stop thinking altogether, you’re not delegating—you’re defaulting. And someone else will pay the price.
If that’s your customer, you lose the sale. If it’s your team, you lose momentum. If it’s a trusted industry project like cURL, you might lose the system keeping your business running.
Here’s the truth: AI is most dangerous when paired with fuzzy messaging.
When you’re not clear about what you do or how you help, AI doesn’t fix the confusion. It multiplies it.
That’s why the first thing I recommend—before you create content, respond to leads, or use AI for anything—is to get one clear message that works.
My 5-Minute Marketing Fix walks you through it. Free. Fast. No hallucinations involved.
The bug bounty story shows what happens when people blindly trust AI without understanding it. This article shows the same thing happening inside teams—with even messier consequences.
cURL's meltdown was caused by people outsourcing thinking to bots. This article shows how that same shortcut kills brand trust when applied to copywriting.
Just like cURL’s bug bounty inbox, social media is getting clogged with low-effort AI junk. If you want to stand out, this article shows how to stay real in a fake-sounding feed.
The cURL article covered what happens when you trust AI-generated input. This one flips it—what happens when AI is trained on your input?
Daniel Stenberg proved quality beats quantity. This article backs it up with how big brands are doing the same—using AI with strategy, not speed.
AI slop refers to low-quality, misleading, or fake content generated by AI tools. In this context, it includes bogus bug reports, hallucinated code snippets, and false security flaws submitted to systems like cURL’s bug bounty program.
The cURL team ended the program because they were overwhelmed by fake vulnerability reports, most of which were generated by people using AI without verifying accuracy or understanding the content.
Nothing—if you know what you're doing. The problem arises when people blindly copy AI output and submit it without verifying the code, the context, or even if the bug exists.
Yes, some AI tools can help trained developers identify real issues. But they work best when used by people who understand the code and how to test it properly. Otherwise, it’s guesswork dressed up as expertise.
A large language model (LLM) hallucination happens when an AI generates content that sounds plausible but is factually untrue—like a fake bug report or invented function name that looks real but isn’t.
It wastes time, damages trust, and creates more work for experts. Whether it's in security, content, or customer service, AI misuse shifts the burden to someone else who has to clean up the mess.
Use AI to support, not replace, human thinking. Let it help you draft, summarise, or brainstorm—but always check the output, especially if it affects your credibility or decision-making.
You risk sending out inaccurate information, confusing customers, hurting your brand, or wasting internal resources. In some cases, like security or legal content, the consequences can be severe.
Yes, if you treat it like a tool rather than a shortcut. AI works well when paired with human judgment and clear strategy—but left unchecked, it can cause more harm than good.
Ask yourself: Does this make sense? Is it accurate? Have I verified the details? If you're unsure, don’t publish it until someone qualified checks it. And if it’s for your business message, start with the5-Minute Marketing Fix to get the clarity you need before hitting generate.
Created with clarity (and coffee)