StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
Define Your Brand Voice and Build Instant Recognition
By Vicky Sidler | Published 15 November 2025 at 12:00 GMT+2
If your brand were a person, would you want to have coffee with it—or avoid eye contact at a networking event?
That’s the power of voice. And no, I don’t mean the soprano who answers your phone. I’m talking about the way your business sounds every time it opens its metaphorical mouth. I’m Vicky Sidler, a StoryBrand Certified Guide and Duct Tape Marketing strategist who believes your brand voice is one of your most valuable marketing assets. Not your logo. Not your tagline. Your voice.
But most small businesses skip the step of defining it, which means they end up sounding like three different people arguing in a trench coat.
Let’s fix that.
TL;DR:
Your brand voice is your business’s personality in words
Consistent voice can increase revenue by up to 33 percent
Voice is constant. Tone adapts depending on context
Define values, know your audience, then document your style
Test and refine your voice across platforms
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
Define Your Brand Voice and Build Instant Recognition
Voice and Tone Are Not the Same Thing:
6 Steps to Define Your Brand Voice:
2. Know Who You’re Talking To:
4. Audit What You Already Say:
5. Create a Personality Spectrum:
6. Build a One-Page Voice Guide:
Why Voice Is Your Real Differentiator:
1. How to Find Your Unique Selling Proposition Fast
2. StoryBrand Certified Guide Helps Fix Small Business Messaging
3. Brand Strategy Framework: Build It on One Page
4. 5-Minute Marketing Makeover Fix: Write a Clear StoryBrand One-Liner
5. The Complete Guide to Strategic Marketing
6. Unleash Your Brand: Harness the Power of StoryBrand
FAQs About Defining Your Brand Voice
2. How is brand voice different from tone?
3. Why does brand voice matter for small businesses?
4. How do I choose the right brand voice?
5. Can my brand voice evolve over time?
6. How do I get my team to stay consistent?
7. Do I really need to document my brand voice?
8. What if I’m the only person in my business?
Your Voice Is Not Your Logo:
Your logo is your face. Your voice is everything that comes out of your mouth. And in business, words do a lot of heavy lifting.
Brand voice is how you communicate across emails, websites, social posts, ads—even invoices. It’s the combination of tone, language, and personality that makes your business sound like... well, you.
When your voice is clear and consistent, customers start to feel like they know you. That’s the first step toward trust, recognition, and repeat business.
Voice and Tone Are Not the Same Thing:
Let’s clear this up with a coffee analogy. Your voice is who you are—a friendly expert with a mild caffeine addiction. Your tone is how you show up in the moment. Encouraging if your customer’s stuck. Excited if you’ve got a big sale. Calm if they’re panicking.
Voice stays the same. Tone shifts with context.
6 Steps to Define Your Brand Voice:
1. Get Clear on Who You Are:
List your brand’s values and personality traits. Ask: if my business were a person, how would they sound?
Pick 3 to 5 traits. For example:
Friendly
Straightforward
Knowledgeable
Approachable
Honest
These will guide every piece of communication moving forward.
2. Know Who You’re Talking To:
Your voice must resonate with your audience. That means understanding how they speak, what they care about, and how they want to be addressed.
Tip: Imagine a conversation with your ideal customer over coffee. How would it flow?
3. Study Your Competitors:
See how others sound—then deliberately choose not to sound like them. Find your gap. The goal is recognition, not repetition.
4. Audit What You Already Say:
Chances are, your brand already has a bit of a voice—it just hasn’t been captured yet. Review your emails, posts, and website copy. Look for patterns.
What sounds like you? What doesn’t? Keep the former. Nix the rest.
5. Create a Personality Spectrum:
Think of this as your voice settings menu. Where do you sit?
Friendly ↔ Formal
Playful ↔ Serious
Simple ↔ Detailed
Expert ↔ Approachable
Write a line explaining each. This helps your team keep things consistent—even across different writers.
6. Build a One-Page Voice Guide:
You don’t need a brand bible. Just one clear page that includes:
A two-sentence summary of your voice
Your five core attributes
Vocabulary to use (and avoid)
Tone guidelines by platform
Examples of your voice in action
7. Test and Tweak
Start using your new voice everywhere. Then ask:
Does this feel true?
Does it sound like us?
Are customers responding?
If not, adjust. Voice evolves slowly—but the core should stay stable.
Why Voice Is Your Real Differentiator:
Most businesses focus on what they sell. Few focus on how they sound. That’s your edge.
In a noisy world, a clear voice cuts through. It builds trust. It creates connection. And it lets your customer say, “I don’t know what it is—I just like them.”
Want a shortcut to defining your message? Start with the one sentence that sets the tone for everything: your brand one-liner.
Get my 5-Minute Marketing Fix to write a one-liner that makes your voice clear, consistent, and compelling.
Related Articles:
1. How to Find Your Unique Selling Proposition Fast
You’ve nailed the how of your message with voice. Now discover what to say. This article helps you find the one thing that sets your business apart—so your voice has something meaningful to say.
2. StoryBrand Certified Guide Helps Fix Small Business Messaging
Your voice is just one part of the bigger message puzzle. This post shows how it fits into the full StoryBrand framework to create messaging that sticks.
3. Brand Strategy Framework: Build It on One Page
Voice without strategy is just noise. Learn how to position your voice inside a full brand strategy that aligns values, message, and delivery.
4. 5-Minute Marketing Makeover Fix: Write a Clear StoryBrand One-Liner
Want to put your new voice to work right away? Start with the one-liner. This tool helps you write the most important sentence in your marketing.
5. The Complete Guide to Strategic Marketing
Voice is step one. This guide takes you through the rest of the journey—so you can build a marketing system that works at every stage of the customer experience.
6. Unleash Your Brand: Harness the Power of StoryBrand
This one explains why voice matters through the lens of StoryBrand. Learn how to use your voice to show up as the guide in your customer’s story.
FAQs About Defining Your Brand Voice
1. What is a brand voice?
Your brand voice is the personality of your business expressed in words. It’s how you sound across all channels—email, website, social media, and more. It reflects your values, shapes how customers see you, and builds trust over time.
2. How is brand voice different from tone?
Voice stays the same. Tone changes. Your voice is your business’s personality. Your tone adjusts to suit the situation—like sounding cheerful in a promo or calm when replying to a complaint.
3. Why does brand voice matter for small businesses?
You may not be able to outspend big brands, but you can out-connect them. A consistent brand voice builds recognition, loyalty, and trust. Research shows it can even boost revenue by up to 33 percent.
4. How do I choose the right brand voice?
Start by identifying your values, your audience, and your personality traits. Think about how your ideal customer talks and what makes them feel understood. Then write it all down and refine it.
5. Can my brand voice evolve over time?
Yes—but it should evolve slowly. The core personality should stay stable while tone and examples can adapt as your business grows or your audience shifts.
6. How do I get my team to stay consistent?
Create a one-page brand voice guide. Include key traits, sample language, do's and don'ts, and tone guidelines for different platforms. Make it easy for anyone on your team to follow.
7. Do I really need to document my brand voice?
Yes. If it’s not documented, it’s up for interpretation. A written guide helps your voice stay consistent—even when different people are writing for your brand.
8. What if I’m the only person in my business?
Great. You’re the easiest team to align. Defining your brand voice now means less second-guessing, clearer content, and faster writing across the board.
9. How do I know if I got the voice right?
Ask yourself: Does this sound like me? Will my audience feel connected? Is it different from competitors? Can I use it across channels? If yes, you’re on the right track.
10. Where should I apply my brand voice first?
Start with your one-liner. It’s the first thing people see. Then update your homepage, email signature, and social media bios. From there, keep going one touchpoint at a time.
👉 Need help writing your one-liner?Download the 5-Minute Marketing Fix to get started.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)