StoryBrand Marketing Agency

Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?

We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!

Build trust and authority in your industry

Connect with CLIENTS WHO ACTUALLY GET IT

MARKETING THAT FEELS NATURAL

WATCH THIS VIDEO

If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.

In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.

WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR

Can your mom explain what you do?

Can you easily explain what you do?

Can anyone?

If not, that's the problem we fix.

Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.

  • You’re always re-explaining yourself

  • Your website doesn’t convert visitors into clients

  • Your leads aren’t the right fit

  • Referrals become scarce

  • Marketing is frustrating as all hell

But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.

You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.

MAKE YOUR MARKETING Simpler

Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.

A DIY SYSTEM THAT’S SIMPLE TO FOLLOW

Join the StoryBrand Course

for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.

.

COACHING THAT MEETS YOU WHERE YOU ARE

Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.

.

DONE-FOR-YOU MARKETING

Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.

HI, I'm Vicky Sidler

And I’VE BEEN WHERE YOU ARE

I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.

All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.

  • As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.

  • With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.

  • I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.

Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.

And sorry if I got Pink Floyd stuck in your head just now...

Hear Directly from DONALD MILLER

In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.

Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.

Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.

EVERYTHING STORYBRAND, ALL IN ONE PLACE

Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.

StoryBrand Framework

StoryBrand Wireframe

StoryBrand Websites

StoryBrand SEO

StoryBrand Video

StoryBrand Copywriting

StoryBrand Email Sequences

StoryBrand Marketing Funnels

StoryBrand Workshops

StoryBrand Consulting

StoryBrand PPC

StoryBrand Lead Generation

StoryBrand
Social Media

StoryBrand Strategy

StoryBrand Content Marketing

StoryBrand Local Service

StoryBrand Coaching

MARKETING THAT DOESN’T TAKE OVER YOUR LIFE

Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.

1

BOOK A COFFEE CHAT

This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.

.

https://assets.cdn.filesafe.space/kJ0HTx71roamzOBLLJ9Q/media/66215c9b78944a2e943c19b3.jpeg

2

CHOOSE YOUR PATH

Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.

.

.

3

FIX YOUR MARKETING

Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.

COFFEE’S ON ME (OK, NOT REALLY)

But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.

  • Wondering how to simplify your message? Let’s talk.

  • Ready to stand out in an AI-saturated world? I’ve got ideas.

  • Just need clarity? I’ll help you see the big picture.

This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.

SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY

FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE

Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.

But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.

You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.

That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.

You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.

YOUR QUESTIONS, ANSWERED

We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.

What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?

We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.

How can your strategic marketing solutions benefit my business?

Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.

What is StoryBrand, and why does it matter?

Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.

Do I need to be familiar with StoryBrand to work with you?

Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.

How do I know if this is right for my business?

If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.

What if I don’t have time to take a course?

The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.

What’s the difference between the course and the done-for-you service?

The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.

How long does it take to see results?

Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.

What if I’ve already tried StoryBrand and it didn’t work?

Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.

STORY, MEET STRATEGY

Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.

AI Detectors Are Flagging Real Content and Hurting Trust

AI Detectors Are Flagging Real Content and Hurting Trust

December 22, 202510 min read
Custom HTML/CSS/JAVASCRIPT

By Vicky Sidler | Published 22 December 2025 at 12:00 GMT+2

There are few things more demoralizing than being told your work is fake when you know you wrote every word yourself.

That is exactly what happened to a writer who submitted a long original article to a well-known business magazine. The piece was over 1400 words. It passed Copyscape with no issues. Yet the editor accused her of plagiarism and unethical behavior, referencing a completely unrelated article made up of short photo captions.

When the writer pushed back with proof, communication stopped. The managing editor later replied that they believed the article must have appeared somewhere else, even though there was no evidence it had. Whether it was AI-generated or not, they said, was unclear.

This story was shared in Writer’s Weekly, alongside expert commentary from University of Tennessee English professor and professional editor Clayton Jones. And while it sounds extreme, it highlights a growing problem that affects small business owners more than they might realize.


TL;DR:

  • AI detectors are falsely flagging real human writing

  • This can block guest posts and damage trust, even when content is original

  • Google does not use AI detector scores as a ranking factor

  • The issue is frustrating and unfair, but not an SEO penalty

👉 Need help getting your message right? Download the 5-Minute Marketing Fix.


Table of Contents:


Why Small Business Owners Should Care:

If you rely on content to grow your business, this matters.

Maybe you write blog posts to build SEO. Maybe you submit guest articles to industry sites. Maybe you publish thought leadership to show credibility and expertise.

In all of those cases, your work can now be judged by a machine before a human ever reads it.

And if that machine decides your writing looks “too AI-like,” your content may never get published, even when it is completely legitimate.

When Honest Writing Gets Flagged:

AI detectors do not understand effort, intent, or originality. They look for patterns.

If your writing is clear, structured, and consistent, that can work against you. If you explain things in a similar way across blog posts or repeat key ideas for clarity, detectors may decide your content looks automated.

Even worse, if you have ever used AI tools to help rewrite or improve your own content, parts of your work may now exist inside those systems. When you later write on the same topic, the detector may think you copied something that originally came from you.

That is how writers end up accused of plagiarizing themselves.

The SEO Question Everyone Is Asking:

Let’s put one big fear to rest.

AI detector scores are not a Google ranking factor.

Google has said this repeatedly. They do not rank content based on whether an AI detector thinks it was written by a machine. They care about whether content is helpful, original, and useful to real people.

So if your blog post gets flagged by a third-party AI detection tool, that alone will not hurt your rankings.

That said, the situation still feels awful.

Having your honest work judged and dismissed by a machine does not feel neutral or academic. It feels personal. It feels like being accused of cheating when you did the work properly.

And while Google may not care, editors, publishers, and platforms sometimes do.

Guest Posting Is Where the Real Risk Sits:

Many editors are overwhelmed by low-quality AI spam. To cope, some rely heavily on AI detectors and reject anything flagged, even when the tool is wrong.

That means your article can be:

  • rejected without review

  • quietly ignored

  • dismissed as unethical

Just like the writer in the original story, who never received a proper explanation or apology.

For small business owners using guest posts to build backlinks and authority, this can slow growth and create unnecessary self-doubt.

Why This Is Happening More Often:

Clayton Jones explains the root issue with a simple analogy. AI systems work like making photocopies of photocopies—a Xerox of a Xerox of a Xerox. Each time information is duplicated and reused, quality drops and originality blurs.

AI tools scrape the internet, remix content, and publish new versions. Then they scrape those versions again.

When writers upload their own content into these systems to “improve” it, they are feeding their words into the loop. Over time, the system no longer knows who said what first.

Now imagine being the original author. You publish a blog post. Then six months later, AI tools have taken your ideas and phrased them five thousand different ways. Then you write another post on the same topic. AI detectors scan your new post and say:

“You sound suspiciously like someone else.” That someone else… was you.

That confusion is now being used against real writers.

What You Can Do to Protect Yourself:

Before panicking or changing how you write, take a breath. This is not a moment for scorched-earth decisions or deleting half your website. A few practical habits will protect your work without turning content creation into a stress sport.

Keep Your Drafts:

Save original versions with dates. This is your proof if questions arise.

Be Selective with AI Tools:

Using AI for brainstorming or outlining is different from pasting in finished content. Think carefully before uploading your original writing.

Vary Your Language Slightly:

Clarity is good. Repetition across posts can trigger pattern detection. Small variations help.

Do Not Panic About Rankings:

A detector score is not an SEO penalty. It is an annoyance, not a verdict.

Choose Where You Publish:

If a platform relies entirely on AI detectors and refuses human review, it may not be worth your energy.

Clear Human Writing Still Wins:

Good marketing sounds human because it is human. It is clear. It repeats ideas so people understand them. It uses structure to reduce confusion.

Those are strengths, not flaws.

If machines occasionally mistake that for automation, it says more about the tools than about your work.

If you want help creating a clear, consistent message that still sounds like you, start with my 5-Minute Marketing Fix. It will help you write one simple sentence that helps people understand what you do and why it matters for them.

👉 Download it free here.


Related Articles:

1. OpenAI's Billion-Dollar Loop: Is the AI Boom a Bubble?

If you’re wondering how tools like AI detectors got so powerful so fast, this article explains the economics behind the chaos—and why small businesses end up caught in the mess.

2. Content Marketing Boosts Revenue More Than Ads

Still feeling rattled by rejection? This post shows why original content is still your most cost-effective growth tool, even when machines get in the way.

3. Core Elements of Effective Branding Every Small Business Needs

If AI detectors are confusing consistency with automation, this guide helps you build a human brand voice that stands out—and doesn’t get mistaken for a robot.

4. Ideal Client Profile: The Marketing Shortcut Small Businesses Miss

Before you spend hours defending your content, make sure it’s aimed at the right people. This article helps you focus your writing where it counts.

5. 10 Best Content Types for Small Business Marketing

If written articles are hitting too many filters, it might be time to branch out. This post walks through smart alternatives that build trust without getting flagged.


Frequently Asked Questions About AI Detectors and Original Content

1. What are AI detectors, and how do they work?

AI detectors are tools that try to determine whether a piece of writing was created by a human or by an artificial intelligence system. They work by scanning for patterns often found in AI-generated text—like repetition, structure, or phrasing—but they do not understand meaning or intent.

2. Can AI detectors flag original human writing by mistake?

Yes. That’s one of the main problems. If your writing is clear, consistent, and structured—especially across multiple articles—it can trigger false positives. Even experienced writers are being flagged for work they created themselves.

3. Will AI detector flags hurt my Google rankings?

No. Google has confirmed that it does not use AI detection scores as a ranking factor. What matters is whether your content is original, useful, and relevant to your audience—not how a detector rates it.

4. Why would a guest post or article get rejected even if it’s original?

Some editors rely on AI detection tools to screen for low-effort or spammy submissions. If your content is flagged—rightly or wrongly—they may reject it without reading further, especially if they are overwhelmed with submissions.

5. What should I do if my content gets flagged unfairly?

Keep calm. Share your original drafts or a Copyscape scan to prove authorship. If the editor still refuses to engage, move on. Not every platform is worth the fight.

6. Should I stop using AI tools to help with my writing?

Not necessarily. AI can still be helpful for outlining, editing, or brainstorming. Just be cautious about uploading your full content into public AI systems. Once it enters the system, it may be reused in ways you can’t control.

7. How can I avoid getting flagged by mistake?

Keep your tone human and vary your sentence structure. Avoid overly templated formats across multiple pieces. And most importantly, write for your audience—not to avoid a machine.

8. Is it still worth investing in content marketing?

Absolutely. Despite these hiccups, content marketing remains one of the most effective ways to build authority, improve SEO, and attract ideal clients. The key is to stay consistent and adapt smartly—not give up.

9. Can I appeal a false AI flag on a guest post?

Sometimes. If the platform is reputable and the editor is responsive, a respectful explanation and proof of originality can help. But if they rely entirely on automated tools, you may not get a reply.

10. Where can I get help refining my message so it sounds human and clear?

Start with the5-Minute Marketing Fix. It helps you clarify your message in one sentence—so your content is simple, strong, and unmistakably yours.

blog author image

Vicky Sidler

Vicky Sidler is a seasoned journalist and StoryBrand Certified Guide with a knack for turning marketing confusion into crystal-clear messaging that actually works. Armed with years of experience and an almost suspiciously large collection of pens, she creates stories that connect on a human level.

Back to Blog
Strategic Marketing Tribe Logo

Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!

StoryBrand Certified Guide Logo
StoryBrand Certified Guide Logo
Duct Tape Marketing Consultant Logo
50Pros Top 10 Global Leader Award
Woman Owned Business Logo

Created with clarity (and coffee)

© 2025 Strategic Marketing Tribe. All rights reserved.

Privacy Policy | Terms of Service | Sitemap