StoryBrand Marketing Agency
Is Your Marketing Message So Confusing Even Your Own Mom Doesn’t Get It?
We're an award-winning StoryBrand Marketing Agency that helps Service Businesses clarify their messaging so everyone wants to work with you!
✓ Build trust and authority in your industry
✓ Connect with CLIENTS WHO ACTUALLY GET IT
✓ MARKETING THAT FEELS NATURAL
WATCH THIS VIDEO
If your message isn’t landing—and the right clients aren’t showing up—it’s not your fault. Most service business owners are great at what they do. They just struggle to talk about it clearly.
In this video, I’ll walk you through how we fix that using the StoryBrand Framework, plus how to get started with either DIY or done-for-you options.
WHAT HAPPENS WHEN YOUR MESSAGE ISN’T CLEAR
Can your mom explain what you do?
Can you easily explain what you do?
Can anyone?
If not, that's the problem we fix.
Because when people don’t understand what you do, they move on. You end up working harder just to stay in the game.
You’re always re-explaining yourself
Your website doesn’t convert visitors into clients
Your leads aren’t the right fit
Referrals become scarce
Marketing is frustrating as all hell
But it doesn’t have to be this way. A clear message makes all of that easier. It’s the difference between chasing leads—and attracting the right ones.
You might not believe it yet, but marketing can actually be the opposite of frustrating when you're doing it right.
MAKE YOUR MARKETING Simpler
Whether you want to learn the system or hand it over completely, the goal is the same: clear messaging that brings in better clients with less effort.
A DIY SYSTEM THAT’S SIMPLE TO FOLLOW
for weekly group coaching, templates, and a proven system that fits seamlessly into your week—without taking over your life.
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COACHING THAT MEETS YOU WHERE YOU ARE
Want someone to walk you through it? Get 1:1 or team coaching to clarify your message and apply the StoryBrand Framework to your business in real time.
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DONE-FOR-YOU MARKETING
Too busy to do it yourself? We’ll build your messaging, write your copy, create the assets you need, and handle your StoryBrand marketing—so you can stay focused on running your business.
HI, I'm Vicky Sidler
And I’VE BEEN WHERE YOU ARE
I know how it feels to stare at your marketing and think, “Why isn’t this working?” That's why I created a StoryBrand Marketing Agency.
All in all, your business isn’t just another brick in the wall—it’s something special. Your story matters, and I’m here to help you share it in a way that feels real, connects with people, and gets results.
As a certified StoryBrand Guide, I specialize in turning complicated ideas into clear, compelling messages that resonate with your audience.
With a background in journalism, I’ve spent decades telling stories that matter and crafting content people want to read.
I’ve developed a proven system to help businesses like yours cut through all the AI trash that's out there and build genuine connections with their audience.
Your story isn’t just important—it’s the reason people will choose your business. Let’s make sure it’s heard loud and clear by the people who need it most.
And sorry if I got Pink Floyd stuck in your head just now...
Hear Directly from DONALD MILLER
In this short clip, StoryBrand’s founder Donald Miller explains why clear messaging and a simple marketing plan change everything.
Donald shares why newsletters are back, what a full StoryBrand campaign includes, and how a certified guide helps you focus on what actually works—without wasting money or time.
Watch to see how working with a StoryBrand Certified Guide can make a measurable difference for your business.
EVERYTHING STORYBRAND, ALL IN ONE PLACE
Whether you need help with strategy, websites, content, or SEO, I offer the full range of StoryBrand marketing services—done with you or done for you.
StoryBrand Framework
StoryBrand Wireframe
StoryBrand Websites
StoryBrand SEO
StoryBrand Video
StoryBrand Copywriting
StoryBrand Email Sequences
StoryBrand Marketing Funnels
StoryBrand Workshops
StoryBrand Consulting
StoryBrand PPC
StoryBrand Lead Generation
StoryBrand
Social Media
StoryBrand Strategy
StoryBrand Content Marketing
StoryBrand Local Service
StoryBrand Coaching
MARKETING THAT DOESN’T TAKE OVER YOUR LIFE
Whether you want to build it yourself or hand it off completely, as a StoryBrand Marketing Agency, we’ll give you a clear message and a simple system that actually works.
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BOOK A COFFEE CHAT
This is a no-pressure, non-sales call where we discuss what’s working, what’s not, and where you want to go.
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CHOOSE YOUR PATH
Get hands-on support through the StoryBrand Course, 1:1 or team coaching, or let me build the entire marketing system for you—messaging, website, emails, and more.
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FIX YOUR MARKETING
Walk away with a message that resonates, a plan that’s easy to follow, and marketing that works while you sleep and finally delivers results.
COFFEE’S ON ME (OK, NOT REALLY)
But I'm serious about helping you connect with your audience. Let’s grab a coffee (on Zoom) and chat about your marketing goals.
Wondering how to simplify your message? Let’s talk.
Ready to stand out in an AI-saturated world? I’ve got ideas.
Just need clarity? I’ll help you see the big picture.
This isn’t a sales call—just a friendly, low-pressure chat. At the very least, you’ll walk away with some cool ideas you can try on your own.
SCHEDULE YOUR COFFEE CHAT WITH ME (VICKY) TODAY
FIXING YOUR MARKETING SHOULDN’T FEEL IMPOSSIBLE
Most small business owners aren’t marketers—they just want to explain what they do in a way that makes people care.
But when the message isn’t clear, everything else gets harder: websites don’t convert, leads go cold, and social posts fall flat.
You might worry that getting it right will take too much time, cost too much money, or feel like just another online course you’ll never finish.
That’s why I offer three simple paths: do-it-together support through the StoryBrand Course, 1:1 and team coaching, or done-for-you services where I build your full funnel myself.
You’ll get clear messaging, practical templates, and real support—so your marketing finally works and your business actually grows.
YOUR QUESTIONS, ANSWERED
We know marketing can feel overwhelming, and you probably have questions. That’s why we’ve put together answers to the things people ask us most.
What makes Strategic Marketing Tribe different from other StoryBrand marketing agencies?
We’re the StoryBrand marketing agency that skips the boring "corporate speak." We blend the power of StoryBrand with strategic marketing solutions to craft content that feels human, genuine, and impossible to ignore.
How can your strategic marketing solutions benefit my business?
Our strategic marketing solutions simplify your message, clarify your brand story, and help you connect with your ideal customers. It’s marketing that makes sense and gets results – no jargon, no gimmicks, just growth.
What is StoryBrand, and why does it matter?
Think of StoryBrand as a cheat sheet for marketing clarity. It helps you explain what you do in a way that makes people stop, listen, and say, “Oh, I get it.” We use it to create marketing that feels human and that your audience will actually enjoy reading.
Do I need to be familiar with StoryBrand to work with you?
Not at all! Whether you’re a StoryBrand superfan (like us!) or have no idea what it is, we’ll walk you through everything. We’re here to make the process simple, clear, and (dare we say) fun.
How do I know if this is right for my business?
If people keep saying “I don’t really get what you do,” or you’re getting the wrong kind of leads, it’s a sign your message needs work. That’s what we fix.
What if I don’t have time to take a course?
The course is built for time-strapped business owners. You get short lessons, plug-and-play templates, and live support so you’re never stuck or overwhelmed.
What’s the difference between the course and the done-for-you service?
The course gives you training, tools, and weekly support so you can do it yourself. The done-for-you option means I build your whole funnel for you.
How long does it take to see results?
Most people see clearer messaging and better engagement within a week of applying the one-liner. Bigger results (like leads and conversions) follow as you apply it across your marketing.
What if I’ve already tried StoryBrand and it didn’t work?
Many people try to apply StoryBrand on their own and miss key parts. This course walks you through it step-by-step, with real examples and live feedback from a Certified Guide.
STORY, MEET STRATEGY
Let’s make marketing feel less robotic and more real. Find resources from a StoryBrand Marketing Agency that bring your message—and your business—to life.
AI Content Is the New Default Says Ahrefs Study
By Vicky Sidler | Published 13 December 2025 at 12:00 GMT+2
If you’ve read something on the internet lately and thought, “Did a human actually write this?” you’re not alone. Turns out, your gut was probably right. A new study from Ahrefs reveals that nearly three-quarters of new web pages in April 2025 included AI-generated content.
That’s not a typo. Seventy-four percent. More than double the amount of human-only content.
This comes from a large-scale analysis of 900,000 new web pages using Ahrefs’ in-house AI detector (currently named bot_or_not, which feels both charming and slightly terrifying). The goal? To see how much content out there is really written by humans... or at least, started by them.
So what does this mean for your business? Let’s break it down.
TL;DR:
74% of new web pages in April 2025 contain some level of AI-generated content
Only 25% were fully written by humans
Blog posts are the most AI-generated type of content
AI content is becoming the norm due to speed, cost, and built-in tools
No AI detector is perfect, but they’re getting better
Understanding how AI content behaves can help you compete smarter
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Table of Contents:
AI Content Is the New Default Says Ahrefs Study
Humans Just Lost Majority Control of the Internet:
Why AI Is Now the Default for Content:
Can You Trust AI Content Detectors?
What Can You Actually Do With This Info?
The Secret Sauce Is Still You:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
2. AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
3. AI Business Advice: Why It Helps Some Owners but Hurts Others
4. AI Skills Gap Explained—Why Some Tools Improve Fast
5. AI Ethics Explained for Small Business Owners
Frequently Asked Questions About AI Content and Detection
1. How much online content is actually written by AI now?
2. Can AI-generated content still rank on Google?
4. Why did my human-written article get flagged as AI?
5. Should I worry if someone says my content is “too AI”?
6. Does using AI to help with writing count as “cheating”?
7. What’s the best way for small businesses to compete with AI content?
8. How can I tell if my competitors are using AI content?
Humans Just Lost Majority Control of the Internet:
Ahrefs’ team looked at 900,000 pages, each from a different domain. Their AI detector split the pages into three categories:
Pure AI: 2.5%
Pure Human: 25.8%
Mixed AI and Human: 71.7%
Even among the mixed pages, many leaned heavily on AI. Over 35% had more than 40% of the content flagged as AI-generated. That means even when humans are still involved, they are often editing or polishing what a machine wrote first.
Blog posts were the most common use case. Which makes sense. Long-form articles are hard work, and AI can crank out a decent first draft in seconds.
The takeaway? If your competitors are publishing content at lightning speed, it’s probably not because they’re hiring armies of copywriters. They’ve got a little robotic help.
Why AI Is Now the Default for Content:
The big shift isn’t just about what’s possible. It’s about what’s easy. AI writing tools are baked right into Google Docs, Gmail, and LinkedIn. They’re no longer “extra” tools. They’re the tools.
AI now helps you:
Summarise long emails
Draft blog posts
Clean up messy Slack threads
Write captions
Outline articles
And it’s hard to resist. A blinking cursor is intimidating. A “Write for me” button is not.
As more AI-written content goes live, the next layer of content builds on top of it. AI quoting AI quoting AI. It becomes a feedback loop. And before you know it, you're in a world where even your “inspiration” is machine-made.
Can You Trust AI Content Detectors?
Technically, maybe. Realistically, not really.
Here’s the short version of how they work. AI detectors are trained on a mix of known human-written content and known AI-generated content. They look for patterns: sentence structure, predictability, word variation, and more. Then they make an educated guess.
Sometimes a good guess. Sometimes laughably off.
I tested Ahrefs' new free tool recently using content written entirely by me and my human brain. No AI, no prompts, no shortcuts. It flagged the post as 100% AI-generated.
Then it suggested a rewrite.
That rewrite, also tested in the same tool, was returned as 85% AI.
In other words, the detector failed its own test. I don’t know if that’s ironic or just performance art.
To add to the surreal experience, someone in a YouTube comment recently asked if I was AI. So maybe this is how I find out. Which, honestly, still beats waking up in a pod with Morpheus handing me a trench coat and asking if I believe in fate.
The serious point: these tools are still too unreliable to make real decisions with. If you're a teacher, an employer, or a platform considering whether to ban or punish “AI content,” false positives will be your worst nightmare.
Even Ahrefs admits the tool isn’t 100% accurate. And to their credit, they’re right to treat it like any other SEO metric. Helpful in context. Misleading in isolation.
What Can You Actually Do With This Info?
Here’s the practical part.
First, do not panic. AI content is everywhere, but that doesn’t mean you have to publish 12 blogs a week to compete.
What you need is clarity. Most AI content is generic. It doesn’t tell your story. It doesn’t explain your customer’s problem. And it rarely says anything specific about what it’s like to work with you.
That’s where small businesses can win.
Write or commission content that’s:
Focused on your real-life customer conversations
Full of your actual knowledge and experience
Clear, specific, and jargon-free
Easy to scan, honest to read, and human in tone
AI might write the bulk of the internet. But your potential clients are still human. And they can tell when someone is speaking directly to them.
The Secret Sauce Is Still You:
As a Duct Tape Marketing Consultant and StoryBrand Guide, I see the same pattern play out across businesses big and small. When messaging is clear, simple, and based on what customers actually care about, it works. Whether it’s human-written or AI-assisted doesn’t matter as much as clarity.
But clarity doesn’t come from a chatbot. It comes from knowing what you want to say and who you’re saying it to. AI can support that process. It should never lead it.
And if the idea of “content marketing in the age of AI” feels overwhelming, start smaller.
Start with one clear sentence that explains what you do and why it matters. I built a tool for exactly that.
👉 Download the 5-Minute Marketing Fix.
Related Articles:
1. Why You Can’t Trust ChatGPT, Perplexity or Other AI For Legal Advice
If your confidence in AI detection tools is shaken, wait until you see how bad AI is at understanding the law.
2. AI Slop Is Breaking the Internet—Here’s What Small Brands Can Do
This one picks up where the current article ends, showing how AI overload is flooding the internet with false content—and what to do about it.
3. AI Business Advice: Why It Helps Some Owners but Hurts Others
AI doesn’t just get things wrong. Sometimes it gives advice that sounds good but quietly derails your business.
4. AI Skills Gap Explained—Why Some Tools Improve Fast
Ever wondered why some AI tools are better than others? This article explains what’s really happening behind the curtain.
5. AI Ethics Explained for Small Business Owners
If you're using AI tools in your business, this article breaks down the ethics in plain English so you can stay on the right side of trust.
Frequently Asked Questions About AI Content and Detection
1. How much online content is actually written by AI now?
According to a recent Ahrefs study, about 74% of new web pages published in April 2025 included some level of AI-generated content. Only 25% were written purely by humans.
2. Can AI-generated content still rank on Google?
Yes, AI content can rank—especially when it’s useful, clear, and relevant. But Google’s ranking systems still reward quality, originality, and helpfulness, so pure AI fluff is less likely to perform well.
3. Are AI detectors accurate?
Not really. Most detectors work by spotting writing patterns they associate with AI, but they often misfire. Even Ahrefs’ own detector flagged its rewritten output as 85% AI-generated. Use results as a clue, not a verdict.
4. Why did my human-written article get flagged as AI?
AI detectors aren’t judging your creativity. They’re analysing sentence structure, phrasing, and word patterns. If your writing happens to match common AI patterns—even unintentionally—it might still get flagged.
5. Should I worry if someone says my content is “too AI”?
Not unless you’re passing off auto-generated spam as original thought. If your content is clear, useful, and written with care, focus on that. AI detectors can’t measure your intent, expertise, or impact.
6. Does using AI to help with writing count as “cheating”?
Not in business. Using AI for first drafts, outlines, or grammar edits is common. The risk is when you rely on it entirely and skip the human insight that actually connects with customers.
7. What’s the best way for small businesses to compete with AI content?
Focus on what AI can’t do well—your unique perspective, your customer stories, your industry knowledge. Be specific, human, and clear.
8. How can I tell if my competitors are using AI content?
Ahrefs’ new AI content detection tool lets you estimate how much AI content appears on their pages. But again, the results aren’t perfect. Combine this info with a good look at tone and quality.
9. Should I stop using AI for content?
No, but use it smartly. Treat it like a helper, not a strategist. Let it speed up the boring parts, but keep your voice, judgment, and clarity front and center.
10. Where can I start if I need help writing clear content?
Start with one clear sentence.Download the 5-Minute Marketing Fix to get a free guide and AI prompt that helps you explain what you do—simply and powerfully.
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)