the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
By Vicky Sidler | Published 2 October 2025 at 12:00 GMT+2
If you’ve ever daydreamed about outsourcing your brain to AI, a guy named Jared just gave it a go for you—so you don’t have to.
Armed with Google’s budget-friendly Pixel 9a and a determined spirit, tech journalist Jared Newman tried to become “AI Man” for a week. His goal? Use Google’s Gemini AI for everything. Appointments. Travel plans. Work. Life.
Spoiler: Gemini got confused, made up a flight, mismanaged his calendar, and gave plant advice that sounded like it was phoning it in from 2014.
According to Newman’s hands-on report for Fast Company, Google’s vision of an “AI-first Android experience” is more marketing than actual magic. And while small business owners may not rely on their phones to the same obsessive level as a tech reviewer, the takeaways are worth paying attention to.
Google’s Gemini AI is better than it was—but still unreliable
Even basic tasks like calendar syncing and travel planning can go sideways
Most of the useful features are reserved for higher-end phones
If your business runs on trust and clarity, AI tools like this need guardrails
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Google Gemini Fails the Pixel 9a Test
Gemini Still Feels Like Beta Software:
The Budget Phone Doesn’t Get the Good Stuff:
Most Used Feature? Spam Filter.
So, Should Small Business Owners Care?
A Message That Makes Sense (Even If the AI Doesn’t):
1. AI Search Distrust Grows—What Small Brands Should Do
2. AI Customer Service Is Broken. Here's What to Fix
3. Almost 99% of People Can't Identify AI Ads
4. AI Business Advice: Why It Helps Some Owners but Hurts Others
5. Why 95% of AI Pilots Fail and What to Do Instead
FAQs on Google Gemini, Pixel 9a, and Small Business Use:
1. Can small business owners rely on Google Gemini for daily tasks?
2. What features does the Pixel 9a support compared to higher-end phones?
3. Is Gemini better than the old Google Assistant?
On paper, Gemini sounds impressive. You can talk to it. Ask questions. Get directions. Even point your phone camera at something and let it explain what you're looking at.
But in practice, Newman found the assistant still acts like it’s guessing its way through life.
For example, Gemini told him he had two flights home. He only had one. Then it helpfully added a new flight to his calendar—to New York. He lives in Cincinnati.
That’s not just clunky. That’s “you missed your actual flight” clunky.
For small business owners who manage their lives through synced calendars, shared apps, and voice-to-text tasks, those kinds of errors aren’t quirky. They’re costly.
The Pixel 9a is Google’s cheapest entry into the Gemini ecosystem. It’s solid as a phone—fast, functional, nothing major to complain about. But the best AI features? Those are locked behind the premium paywall.
You don’t get transcript summaries. You don’t get phone call recaps. You don’t get app support that would actually make Gemini useful for day-to-day work.
Instead, you get a voice assistant that sort of listens, kind of understands, and sometimes invents travel plans that don’t exist.
Ironically, the only AI feature Newman actually used consistently was “Call Screen,” which has existed long before the Gemini rebrand. It screens unknown callers and gives you a transcript of what they say.
It’s great for dodging telemarketers. But that’s not a reason to rebuild Android from the ground up. That’s just a good filter.
Yes—but not because Gemini is ready for prime time.
This experiment shows where AI is still falling short: reliability, context, and real-world usefulness. It’s a warning to anyone thinking of handing over client communication, calendar planning, or research to an AI system that still invents facts on command.
As a Duct Tape Marketing Strategist, I’d never suggest ignoring AI tools. They can save time. They can help you show up more consistently. But if the tool breaks the trust you’ve built with clients—it's not helping.
That’s why every AI tool should support your message, not confuse it.
Your brand doesn’t need perfect tech. It needs clear communication. If you’re testing AI tools in your business, start with a message so solid that even a distracted voice assistant can’t mess it up.
That’s where my 5-Minute Marketing Fix comes in. It helps you write one clear sentence that connects with your audience—whether you’re using Gemini or just your own voice.
If Gemini’s fuzzy answers made you raise an eyebrow, you’re not alone. This piece shows why 61% of consumers want AI search turned off—and what small businesses should do instead.
Tired of bots that can’t understand basic instructions? This article unpacks how companies are wrecking customer support with AI—and how to avoid doing the same in your own business.
Gemini may sound robotic, but most AI content doesn’t. This article explores the trust issues at play when your audience can’t tell what’s real—and why that matters for your brand voice.
Just like Jared’s phone fumbled the basics, AI advice can go sideways fast. This Harvard-backed post explains when to trust the bots—and when to trust your gut.
The Pixel 9a experiment is a textbook AI pilot gone wrong. This article walks you through why most fail—and how to test smarter before you commit.
Not yet. While Gemini can handle basic questions and some assistant features, it still makes mistakes with calendars, directions, and task accuracy—especially on the budget Pixel 9a.
The Pixel 9a misses out on key AI perks like call summaries, Recorder app transcripts, and screenshot organisation. Most of Gemini’s advanced features are only available on flagship models.
It depends. Gemini has improved since launch and now supports some back-and-forth chat and task management. But it’s still inconsistent and sometimes makes things up, which limits its usefulness.
Yes, but with a clear purpose. Use AI to support your work—not replace your judgment. Always test before you trust, especially with customer-facing or time-sensitive tasks.
Start with a strong message. If your core brand message is clear and trustworthy, AI tools can help you scale it. Need help with that? 👉Download the 5-Minute Marketing Fix
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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