the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
Here’s what you can expect when
partnering with us:
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Stay up-to-date on the latest strategic marketing insights.
Here are our answers to the most frequently asked questions about marketing and lead generation.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
By Vicky Sidler | Published 1 October 2025 at 12:00 GMT+2
If your team has ever clicked a suspicious email that looked just a little too much like a Microsoft login page, you’re not alone. And no, it wasn’t your fault. It was probably Raccoon0365.
According to Reuters, Microsoft just took down nearly 340 fake websites linked to this growing phishing subscription service, based out of Nigeria, that made phishing as easy as Netflix. It’s called Raccoon0365, and yes, you could pay to use it. It was basically phishing-as-a-service.
This scam didn’t just target tech bros or bored interns. It hit over 2,300 organizations, pocketed at least $100,000 in crypto, and even breached healthcare companies.
If that doesn’t make you want to update your passwords, keep reading.
Microsoft shut down 340 fake phishing websites
The service, Raccoon0365, let users mimic Microsoft login pages
Over 2,300 organizations were targeted in February alone
At least $100,000 in crypto was made from stolen login info
The healthcare industry was also hit
👉 Need help getting your message right? Download the 5-Minute Marketing Fix
Microsoft Takes Down Phishing Sites in $100K Scam
Phishing as a Service? Apparently That’s a Thing:
Lessons for Small Business Owners:
1. Train your team on email basics:
3. Check your own marketing tools:
4. Avoid Microsoft login prompts in your own funnels:
It’s Not Just a Tech Problem. It’s a Trust Problem.
2. LinkedIn Cracks Down on Lead Gen Tools—What It Means for You
3. AI Customer Service Is Broken—Here's What Small Businesses Can Do Differently
4. 61% of Consumers Want to Turn Off AI Search Summaries—How Small Businesses Can Adapt
5. AI, Cybersecurity & Social Media Now Drive Small Business Growth in 2025
FAQs on Microsoft Phishing Scam and Small Business Cybersecurity
1. What exactly did Microsoft shut down?
2. Who was behind the phishing scam?
3. How did the phishing scam actually work?
4. How much damage did it cause?
5. Why should small businesses care?
6. What industries were affected?
7. What can I do to protect my business?
8. How is this connected to trust in marketing?
The operation worked like this.
Someone signs up on a private Telegram channel. They get access to tools that mimic real Microsoft login pages. They send out mass emails pretending to be tax notices or other urgent alerts. A few clicks later, someone’s typing in their real login credentials. Boom. They’re in.
And it didn’t just look real. These sites were hosted and hidden using Cloudflare’s services, giving them the appearance of legitimacy and making them hard to track.
One mistake from your team, and suddenly a stranger in a different country has access to your Microsoft account.
As Microsoft’s digital crimes attorney Steven Masada put it, "cybercriminals don’t need to be sophisticated to cause widespread harm." Raccoon0365 was designed to be simple and scalable. That’s what made it so dangerous.
Pretty much everyone. But court filings say “a significant portion” of victims were in New York. That includes 25 healthcare organizations, and at least five confirmed breaches. Health data is sensitive. Once a bad actor gets in, they can steal records, access emails, or even shut down operations with ransomware.
Errol Weiss from Health-ISAC summed it up: “So many of the attacks start because somebody gave up their user name and password.”
Let that sink in. It’s not firewalls or fancy software that fails first. It’s just someone being tricked.
You don’t need to panic. But you do need a plan.
Here’s what I recommend as a StoryBrand Certified Guide and Duct Tape Marketing Strategist:
Show them what phishing looks like. Make it part of onboarding. Run a test campaign if you can.
Two-factor authentication (like codes via text or app) can block access even if passwords are stolen.
If you use email marketing, make sure your templates and links look clean and trustworthy. You don’t want your legit emails to get ignored because your audience is scared of phishing.
Even if you're using something simple like lead magnets or course portals, don’t make people log in through pages that look even slightly like Microsoft. You’ll lose trust instantly.
The reason Raccoon0365 worked so well is because people trusted what they saw. A brand they recognised. A layout that felt familiar.
This is exactly why clear messaging matters. When you make it obvious who you are, what you do, and why you’re legit, you reduce confusion—and lower the risk of being mistaken for a scammer.
That’s where my 5-Minute Marketing Fix comes in.
It’s a free tool that helps you write a simple, clear one-liner. Something you can use in your emails, landing pages, and social media bios to sound like a real human—without overthinking it.
Because in a world full of phishing, clarity is your best defence.
If fake Microsoft pages fooled thousands, imagine what AI-generated ads can do. This article explores why people trust things that look real and how your brand can stay believable.
Microsoft isn’t just fighting phishing. Its subsidiary LinkedIn is also cleaning house. Learn how changes on LinkedIn affect your lead generation and what to do instead.
Phishing scams break trust by pretending to be human. Some customer service bots do it by accident. This article explains how to avoid trust-killing tech in your own business.
Worried your audience won’t trust tech? They already don’t. This post breaks down what growing AI suspicion means for how your business shows up online.
Need a confidence boost after reading about phishing attacks? This article shows how other small businesses are turning cybersecurity from a risk into a competitive edge.
Microsoft took down nearly 340 websites linked to a phishing service called Raccoon0365. These sites mimicked Microsoft login pages to steal passwords from unsuspecting users.
Microsoft identified Nigeria-based Joshua Ogundipe as the main operator of Raccoon0365. The service ran through a private Telegram channel with over 850 subscribers.
Scammers used Raccoon0365 to send fake emails, usually tax-related, that tricked users into entering their login details on fake Microsoft pages. The credentials were then used or sold.
The service targeted over 2,300 organizations and harvested at least 5,000 Microsoft credentials. It generated more than $100,000 in cryptocurrency for its operators.
Phishing scams don’t just target big companies. They often rely on everyday people making small mistakes, like clicking a link or entering a password. Small businesses are just as vulnerable.
At least 25 healthcare organizations were targeted, and five experienced confirmed breaches. But the scam wasn’t limited to healthcare—organisations across multiple sectors were affected.
Start by training your team, enabling two-factor authentication, and avoiding confusing login prompts in your marketing. Most breaches start with a simple human error.
Scammers rely on brand trust to trick people. That’s why your own messaging needs to be clear, credible, and human. If your communication is confusing, you risk losing that same trust.
Everything. People are suspicious of what lands in their inbox. If your emails or pages look shady or unclear, even legit businesses get ignored. Trust is a marketing issue too.
The5-Minute Marketing Fix is a free tool that helps you write a one-liner that builds trust and cuts through confusion—so you don’t sound like a scammer by accident.
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Let’s get started
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