StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
Sign Up for Our Newsletter
Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
YouTube Adds AI Age Checks in USA—What It Means for Your Business
By Vicky Sidler | Published 17 August 2025 at 12:00 GMT
If you thought YouTube only wanted to know your viewing preferences, brace yourself—it now wants to guess your age, too.
Following new age-check laws in the UK and a coming ban on under-16s in Australia, YouTube is rolling out AI-powered age estimation in the United States. The goal: show age-appropriate content, disable targeted ads for teens, and apply stricter filters automatically.
And while this might seem like “kid content” news, it has big implications for small businesses using YouTube for marketing.
TL;DR
YouTube will start AI age-checking some US users
AI looks at video types, searches, and account history
Teens get stricter content filters, wellbeing tools, and no personalized ads
Incorrect age guesses can be corrected via ID, credit card, or selfie
Small businesses may see targeting changes—especially for younger audiences
Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents
YouTube Adds AI Age Checks in USA—What It Means for Your Business
What YouTube’s Doing (and Why):
Why It Matters to Small Businesses:
1. Revisit Your Target Audience:
2. Focus on Content That Crosses Age Lines:
Disney and Universal Sue AI Firm Midjourney—What Small Businesses Must Know Now
Em Dashes Now Flag AI-Generated Content—What This Means for Small Business Writing
Google Traffic Is Down But Not Gone—How Small Businesses Can Adapt and Grow
FAQs on YouTube’s AI Age Checks
How will YouTube’s AI know my age?
What happens if YouTube thinks I’m under 18?
Can I correct my age if the AI gets it wrong?
How will this affect small business marketing on YouTube?
What YouTube’s Doing (and Why):
YouTube’s new system will estimate your age using machine learning—basically, a robot guessing your birthday based on what you watch, how you search, and how long your account’s been around.
If it decides you’re under 18, it’ll:
Turn off personalized advertising
Apply stricter content filters
Activate “digital wellbeing” tools
Limit certain features and recommendations
This mirrors measures already in place in the UK and Australia, where governments have tightened online child-safety laws. Australia’s ban on under-16s using social media takes effect in December, and the UK’s Online Safety Act is already in force.
Why It Matters to Small Businesses:
If you use YouTube ads, this could change your targeting overnight.
No personalized ads for under-18s means your campaigns won’t reach them.
Content categorization shifts may affect whether your videos appear in younger viewers’ feeds.
Ad performance data could look different, especially if your audience skews younger.
And here’s where it gets personal. One of my other YouTube channels gets a surprising number of childish comments—despite the analytics saying the bulk of the audience is middle-aged. My best guess? Kids on their parents’ devices, watching under a logged-in adult account.
The content itself is family friendly, so it hasn’t been a problem. But from a marketing and analytics perspective, it’s frustrating not knowing for sure who’s really watching. If AI-based age checks make audience demographics more accurate, that’s valuable—both for advertisers and for creators planning what to publish next.
How to Adapt Your Marketing:
This isn’t a reason to panic—but it is a reason to review your strategy.
1. Revisit Your Target Audience:
Check your YouTube analytics to see how much of your viewership is under 18. If a big chunk disappears from personalized targeting, you’ll need alternative strategies.
2. Focus on Content That Crosses Age Lines:
Educational, how-to, and brand storytelling videos work across generations—and aren’t dependent on age-based ad targeting.
3. Strengthen Organic Reach:
If ads become less effective for certain groups, organic discoverability matters more. This means:
SEO-optimized video titles and descriptions
Strong thumbnails
Engaging hooks in the first 3 seconds
4. Watch for Policy Creep:
Sometimes, platform changes in one market roll out everywhere. Keep an eye on whether YouTube expands AI age estimation beyond a “small test group” in the US.
The Big Picture:
YouTube isn’t just tweaking settings—it’s reshaping how audiences are segmented and served content. That affects advertisers, creators, educators, and brands alike.
Whether you agree with the approach or not, the smartest move is to future-proof your messaging so it resonates instantly with the right people, regardless of platform rules.
If your videos (or your marketing in general) can’t grab attention and communicate value fast, no algorithm tweak will save you.
Start With a Clear Message:
Your best defense against changing algorithms? A crystal-clear message that works everywhere—from YouTube to your website to your sales conversations.
The 5-Minute Marketing Fix shows you how to write one sharp, simple sentence that gets attention and builds trust.
Because when the rules change, clarity wins.
Related Posts
Disney and Universal Sue AI Firm Midjourney—What Small Businesses Must Know Now
If YouTube’s AI can misjudge your age, imagine what happens when AI misuses someone else’s intellectual property. This case shows how copyright battles could reshape the tools many small businesses rely on.
Em Dashes Now Flag AI-Generated Content—What This Means for Small Business Writing
Yes, punctuation can now trigger AI suspicion. If you’re creating YouTube scripts or blog posts, this piece explains how small writing quirks can affect credibility in the AI detection era.
Google Traffic Is Down But Not Gone—How Small Businesses Can Adapt and Grow
YouTube’s targeting changes are just one example of shifting platform rules. This article covers how to adapt when traffic patterns change, so you’re not dependent on a single algorithm.
FAQs on YouTube’s AI Age Checks
How will YouTube’s AI know my age?
YouTube’s AI will estimate your age by analyzing factors like the types of videos you watch, what you search for, and how long your account has been active.
What happens if YouTube thinks I’m under 18?
If the AI determines you’re under 18, YouTube will disable personalized advertising, apply stricter content filters, and activate digital wellbeing tools on your account.
Can I correct my age if the AI gets it wrong?
Yes. You can verify your actual age by providing a government-issued ID, a credit card, or a selfie as proof.
How will this affect small business marketing on YouTube?
Businesses that advertise to younger audiences may see reduced targeting precision. It could also impact ad performance data and the reach of certain types of content.
Will these AI age checks improve audience analytics?
Potentially, yes. For creators, this could mean more accurate audience demographics, helping with content planning and targeting decisions—especially if kids are watching under adult accounts.
Is this change only for the US?
The rollout is starting in the US but follows similar moves in the UK and Australia. It’s possible that YouTube could expand this feature globally in the future.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Ready to take the guesswork out of your marketing efforts? At Strategic Marketing Tribe, we create a tailored marketing strategy for your business that attracts, nurtures, and engages not just any lead, but your ideal customers.
Services
Resources
About Us
Contact Us
© 2023 Strategic Marketing Tribe. All Rights Reserved.