StoryBrand Marketing Agency
StoryBrand Your
Business Without
the Guesswork
We implement a StoryBrand-driven strategic marketing system that attracts, nurtures, and retains your ideal clients, so you can focus on what you love (which, let's face it, is probably not copywriting and marketing).
Clarify Your Message
Attract Only Ideal Customers
Focus on Your Business Growth
Struggling to implement StoryBrand?
Are you finding it challenging to create a clear, engaging StoryBrand BrandScript on your own?
Unsure how to effectively integrate StoryBrand into your marketing?
Overwhelmed with what steps to take after completing your BrandScript?
Frustrated with marketing efforts that don't resonate with your audience?
Struggling to focus on your actual business?
You have a great business, and you're excellent at what you do. But if you're caught up chasing the latest marketing tactics – from SEO to social media and more – you're losing time that could be invested in growing your business.
WHERE STORYBRAND MEETS STRATEGY
You deserve marketing that works
Experience the clarity and efficiency of a well-crafted marketing plan tailored to your business and powered by StoryBrand.
Transform your marketing with a StoryBranded message that cuts through the noise, ensuring your brand resonates with your target audience.
See tangible results as your business attracts and retains the right clients (seemingly on autopilot), leading to sustainable growth and success.
With a StoryBrand-powered plan in place, spend less time worrying about marketing and more time on what you love – growing your business, spending time with loved ones, and all that good stuff.
You deserve peace of mind
Grow your B2B business with our strategic marketing services.
Do you find the lead generation process frustrating and time-consuming?
Save valuable time and focus on serving your clients.
Gain the upper hand in your market.
Set up a strategic marketing system that attracts and nurtures your ideal clients.
Feel confident with a solid, strategic marketing plan.
Hi, I'm Vicky Sidler
A StoryBrand Certified Guide & Fellow Entrepreneur
And believe me, I GET IT! I understand the frustration of marketing that just doesn't seem to work. I know what it's like to feel lost in a sea of tactics and strategies. When I started my agency in 2020, I was just a small fish in a big pond, trying to stand out from whale-sized competitors. (I’m also a qualified scuba diver, in case you’re wondering about these metaphors…)
Since then, we developed a proven, data-driven marketing strategy (powered by StoryBrand) that has helped both us and countless clients get noticed, attract the right customers, grow their ideal client base, and make an impact with their marketing and their businesses.
We boast a proven track record of transforming marketing messages to resonate with target audiences.
As StoryBrand Certified Guides, we apply the renowned StoryBrand Framework to everything we do with impressive results!
And as a Duct Tape Certified Agency, we’ve gone through an extensive certification process to offer you a holistic, systematic approach to marketing – a system that truly works.
You don’t have to do this alone. Together, we'll take your marketing from confusing to crystal clear. Let's make your brand's message stand out and connect with the people who matter most to your business.
I used the StoryBrand ‘one-liner’ yesterday for the first time to create some awareness on my various social media platforms. I have never had so many likes and interest on one of my coaching ads before. I am booking some consultations as we speak. You guys are amazing!
Tracey Clark, Business Coach
StoryBrand Services We Provide
Clarify Your Message
From US$1,500
Let us help you refine and perfect your StoryBrand messaging. We'll work with you to fine-tune your StoryBrand BrandScript, ensuring it resonates with your target audience and aligns with your brand's identity.
We even interview your ideal customers to get their point of view and make sure you've nailed it!
Learn More About Our StoryBrand Framework Consultation
StoryBrand Sales Funnel
From US$5,000
Specializing in the creation of the Marketing Made Simple Sales Funnel, we develop effective landing pages, engaging lead generators, and persuasive email sequences - all within the StoryBrand framework.
Install the full StoryBrand system into your business.
Learn More About Our StoryBrand Sales Funnel Development
Strategic Marketing Engagement
From US$7,500
Our Strategy First Engagement is a deep dive into your current marketing, where we’ll identify your ideal clients, map out your customer journey, craft a customized marketing plan, nail your BrandScript, and more.
Make sure you're doing it right from the start!
Why Choose Us?
Strategy-First Approach
At the Strategic Marketing Tribe, we apply the StoryBrand framework as our cornerstone, ensuring that your marketing plan has a clear and coherent message that speaks directly to your customers’ needs and desires.
Consistent Lead Generation
Kiss those unpredictable and mismatched leads goodbye. Leveraging the StoryBrand principles, we help you craft messages that consistently attract the right clients, ensuring a reliable flow of high-quality inquiries.
Save Time and Effort
Let us handle the complexity of crafting and applying your StoryBrand BrandScript. With our StoryBrand-focused approach, we streamline your marketing efforts, enabling you to dedicate more time to what you're passionate about – growing your business.
Gain A Competitive Edge
Elevate your business with a marketing message shaped by StoryBrand, positioning your brand as the clear choice in your industry. Our strategic, story-driven method ensures your business stands out to your ideal clients, giving you a competitive advantage.
Amazing! I needed help clarifying my message for my website. The Strategic Marketing Tribe helped me do this using the StoryBrand Framework. I can even use the BrandScript we made for the rest of my marketing material.
Matthew Van Neel, Lance Mvn
[Free eBook] 7 Steps to Small Business Marketing Success
Submit your info to download a copy of our free Book, which will guide you through the seven steps to build an effective marketing system.
How It Works
Here’s what you can expect when
partnering with us:
Book Your Free Consultation
Complete the form below and schedule a time that works for you. We’ll meet and talk about your business, goals, and current messaging.
StoryBrand Strategy Session
In our StoryBrand Strategy Session, we’ll dive deeper into your business to see what you’re doing now and where there are opportunities to integrate the StoryBrand framework effectively.
Start Applying StoryBrand
You get to keep all the ideas we come up with during this strategy session – absolutely no obligation.
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Stay up-to-date on the latest strategic marketing insights.
Frequently Asked Questions
Here are our answers to the most frequently asked questions about marketing and lead generation.
What is StoryBrand?
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message so it resonates with their target audience. It centres around creating a story for your brand where the customer is the hero, and your business is the guide that helps them overcome their challenges and achieve their goals.
How can StoryBrand help my business?
Implementing the StoryBrand framework can transform how you communicate with your customers. It simplifies your message, making it easier for customers to understand how your products or services can solve their problems. This clear communication helps increase engagement, conversions, and customer loyalty, ultimately driving growth for your business.
What does the process of creating a StoryBrand BrandScript involve?
Creating a StoryBrand BrandScript involves identifying key elements of your brand's story, such as defining your customer's problem, positioning your brand as the guide with a solution, and outlining a plan that leads the customer to success. This script serves as the foundation for all your marketing materials, ensuring a consistent and compelling message across all platforms.
How do I choose the right StoryBrand guide for my business?
Be sure to choose a StoryBrand guide who prioritizes strategy over tactics. A strategic-first approach ensures your marketing is built on a solid foundation, preventing wasted time and resources in the long run. Look for a guide focused on aligning your core message and goals before diving into marketing actions, ensuring your efforts attract the right leads and drive meaningful results.
Learn More about StoryBrand
and Strategic Marketing Insights
From the Strategic Marketing Tribe
Take a deep dive into the world of strategic marketing insights,
where you’ll find expertise to help your business thrive.
AI vs Human Creativity in Problem Solving: What Works Best?
By Vicky Sidler | Published 1 September 2025 at 12:00 GMT+2
If you’ve ever asked ChatGPT to write your business plan, name your next product, and draft your follow-up email—all before lunch—you’re not alone. But here’s the bigger question: can AI actually come up with great ideas? Or are we still the brains of the operation?
According to research published in Organization Science, the answer is somewhere in the middle. Humans bring the spark. AI brings the structure. And when they work together, that’s when the good stuff happens.
Let’s break it down.
TL;DR
AI is great at generating fast, practical ideas
Humans come up with more novel, creative solutions
The best results happen when people and AI collaborate
Prompting AI properly is a skill worth learning
Businesses should use AI as a creative partner, not a replacement
Need help getting your message right? Download the 5-Minute Marketing Fix.
Table of Contents
AI vs Human Creativity in Problem Solving: What Works Best?
Why Harvard Wanted to Know If AI Can Solve Big Problems:
Humans—Weird, Wild, and Wonderfully Unfiltered:
AI—Fast, Focused, and Feasibly Boring
Collaboration—The Sweet Spot Where Innovation Lives
Why Small Businesses Should Pay Attention:
1. Use AI to Stretch Your Thinking:
2. Don’t Expect AI to Do Your Job:
3. Learn to Prompt Like a Pro:
What I Tell My Clients as a StoryBrand and Duct Tape Marketing Guide:
Want More Ideas That Actually Work?
18 AI Marketing Tools for Small Business 2025
AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most
LLM Visibility: The SEO Shift You're Missing
New Marketing Book By Sara Nay Helps Small Businesses Escape Marketing Chaos
ChatGPT Public Chats Indexed by Google—Here's What It Means
FAQs on AI and Human Creativity in Business
What did the Harvard study actually test?
Were the human ideas better than the AI ones?
What happens when people and AI work together?
Can small businesses really use AI for creative work?
What’s the best way to get useful output from AI?
What does “prompt engineering” mean?
Why Harvard Wanted to Know If AI Can Solve Big Problems:
When ChatGPT became a thing, it was clear it could write poems, summarise reports, and pretend to be Shakespeare. But could it solve a brand-new business challenge—one that didn’t already have a tidy answer?
That’s what Harvard Business School’s Jacqueline Ng Lane and her research team wanted to find out. Together with Karim Lakhani, Miaomiao Zhang, and others, they tested how AI stacked up against humans when solving creative business problems. Their focus: the circular economy.
That’s the idea that instead of using something once and tossing it, you reuse, repair, or recycle it as part of a closed loop.
Think:
Renting tools instead of buying
Turning food waste into fuel
Designing packaging that pays people to recycle it
Harvard asked two groups—humans and ChatGPT—to come up with ideas. Then they got a third group of expert judges to score each idea on creativity, environmental impact, profitability, and feasibility.
What they found is worth a second look.
Humans—Weird, Wild, and Wonderfully Unfiltered:
Let’s start with Team Human.
Some of the real-life entries were creative bordering on bizarre. One person suggested making interlocking bricks out of plastic waste and foundry dust. Not exactly ready for mass production, but definitely outside the box.
Another idea involved flies that eat trash. Again, not something you’ll pitch to investors tomorrow, but points for originality.
According to the judges, human-generated ideas were more novel and surprising. But—and here’s the catch—many of them weren’t practical. Great ideas, just hard to implement.
And that’s where the robots took over.
AI—Fast, Focused, and Feasibly Boring
Now for Team Machine.
ChatGPT was given the same brief. With carefully crafted prompts, it generated hundreds of ideas—fast. Most of them were solid. Not revolutionary, but realistic.
One standout example: using food waste to create biogas. It’s not a new idea, but it ticks every box. It’s green, profitable, and can be rolled out today with existing tech.
So what was missing?
Surprise. AI didn’t get weird. It didn’t invent anything totally new. But it nailed feasibility. Over and over.
And when you’re running a business—not a science fiction writers’ room—that matters.
Collaboration—The Sweet Spot Where Innovation Lives
The most interesting part of the study wasn’t that humans and AI are different. It’s how good they are together.
The researchers found that when people worked with ChatGPT to iterate ideas—changing prompts, nudging responses, and asking for more variety—the quality of ideas improved dramatically.
For example, simply asking ChatGPT to “generate another idea that’s different from the last one” pushed the model to try new angles. Suddenly, you weren’t just getting versions of the same idea in different wrapping. You were getting range.
This is where smart business owners can shine.
Why Small Businesses Should Pay Attention:
If you’ve written off AI as something for tech bros and coders, take a second look. This study wasn’t about AI replacing you. It was about making your creativity go further.
Here’s how to use it:
1. Use AI to Stretch Your Thinking:
Stuck for marketing ideas? Ask ChatGPT to generate 10. Then ask for 10 more that don’t sound like the first batch. Push it. Change the voice. Shift the industry. You’ll be amazed what comes back.
2. Don’t Expect AI to Do Your Job:
It can’t feel your market. It doesn’t know your customers. But it can be a surprisingly helpful intern if you give it clear instructions and review the output with fresh eyes.
3. Learn to Prompt Like a Pro:
This is where creativity meets craft. The better your questions, the better the answers. Want better ideas? Describe your business. Tell ChatGPT what industry you’re in. Set constraints. Be specific.
If this sounds like effort, that’s because it is. But unlike that intern, AI doesn’t take lunch breaks.
What I Tell My Clients as a StoryBrand and Duct Tape Marketing Guide:
When I work with service businesses, one thing always comes up: clarity.
You don’t need more ideas. You need better ones. And the best way to get those is through a structured creative process.
Use your own insight to define the problem clearly. Then use AI to flood yourself with options. Then apply your judgment to spot the winner.
That’s the formula. That’s what this study confirmed.
Innovation isn’t about choosing between people and machines. It’s about learning how to work together without turning your brand into a robot in the process.
And no, the trash-eating flies don’t need to come back.
Want More Ideas That Actually Work?
You don’t need a moonshot idea to market your business better. You just need the right message, delivered clearly.
The 5-Minute Marketing Fix will help you create one sharp sentence that gets your audience to pay attention. No AI required. But hey, you can always run it past ChatGPT afterward.
Related Articles
18 AI Marketing Tools for Small Business 2025
You’ve seen how AI can help solve problems. This article shows you which tools to actually use—and how to make them work without losing the human spark.
AI Visibility: What ChatGPT, Google AI, and Perplexity Cite Most
If AI is going to generate ideas using the internet, your content needs to show up. This piece teaches you how to get noticed by the machines.
LLM Visibility: The SEO Shift You're Missing
Once you start using AI for your business, you’ll want to know how AI is reshaping how people find you online. This article explains that shift clearly.
New Marketing Book By Sara Nay Helps Small Businesses Escape Marketing Chaos
If your internal chaos is louder than your marketing, AI won’t save you. This review of Sara Nay’s book gives you the structure you need before layering on tools.
ChatGPT Public Chats Indexed by Google—Here's What It Means
Thinking of experimenting with AI? This article highlights the privacy risks if your prompts—or client work—get shared or indexed by search engines.
FAQs on AI and Human Creativity in Business
What did the Harvard study actually test?
Researchers asked both humans and ChatGPT to come up with ideas for the circular economy—where products are reused, repaired, or recycled. The ideas were then scored for creativity, feasibility, profit potential, and environmental impact.
Were the human ideas better than the AI ones?
Human ideas were more novel and creative, but often unrealistic. AI-generated ideas were more practical and easier to implement, though less original.
What happens when people and AI work together?
That’s where the magic happens. The best results came from collaborative approaches, where people guided AI with better prompts and built on the results to create stronger solutions.
Can small businesses really use AI for creative work?
Yes. You don’t need to replace your team. Just use AI to brainstorm faster, test new directions, and sharpen your ideas.
What’s the best way to get useful output from AI?
Start with a clear prompt. Be specific about your industry, the goal, and the format you want. Then refine. Ask for multiple versions. Push it to try new angles.
What does “prompt engineering” mean?
It’s just a fancy term for asking better questions. The more clearly you explain what you want, the better the AI performs.
Do I need to worry about originality if I use AI?
Yes. AI pulls from existing data, so it’s not likely to invent something groundbreaking on its own. That’s where your input matters most.
How can I write a clear message without using AI?
Use the5-Minute Marketing Fix. It walks you through a simple formula to write one sharp sentence that captures your value—fast.
Become the Next StoryBrand Success Story
In the world of business, feeling overwhelmed by marketing strategies that don't deliver can be disheartening.
At the Strategic Marketing Tribe, we understand that you might be unsure on how to effectively apply the StoryBrand framework and perhaps hesitant about investing in yet another marketing solution.
Our approach is designed to alleviate these concerns:
We offer a completely free strategy session that’s designed to help you with some great ideas for marketing your business. These ideas are 100% yours to keep – and there is no sales pitch to endure (not even a secret one).
What’s the catch? Well, if you’d like help with finalizing your StoryBrand Framework or implementing any of the tactics we discuss, we hope that you’ll consider us.
Best of all? If you’re not completely blown away by the work we do for you, we’ll give you a full refund. Sure, it’s a massive risk for us because we can’t undo the delivery once it’s been made, but we are so confident in the value our service provides that a guarantee is a no-brainer.
With our expert guidance, you can shift your focus from marketing worries to what you do best – growing your business, spending time with those you love, and enjoying the success that comes with clear, effective strategy.
Ready to take the guesswork out of your StoryBrand marketing?
Let’s get started
Ready to take the guesswork out of your marketing efforts? At Strategic Marketing Tribe, we create a tailored marketing strategy for your business that attracts, nurtures, and engages not just any lead, but your ideal customers.
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