
Marketing News Reporter & Industry Journalist

Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award

By Vicky Sidler | Published 29 October 2025 at 12:00 GMT+2
If the Women Creating Wealth Summit 2025 had a soundtrack, Graça Machel’s voice would be the drumbeat.
The founder and chair of the Graça Machel Trust opened the Johannesburg gathering with a message that was quoted, tweeted, and repeated across all three days: women who do not support other women have no place in the future we are building.
I was in attendance, and it was clear the line hit differently in a room full of female founders, fund managers, and changemakers. Machel’s words were not about competition. They were about legacy.
Her message was that transformation—real transformation—only happens when women back each other with courage, trust, and measurable impact.
Graça Machel urged women to lift each other and measure progress, not just activity
Transformation starts with inner strength and shared values, not funding alone
True wealth comes from how many lives your work improves
👉 Need help getting your message right? Download the 5-Minute Marketing Fix.
Machel reminded the audience that transformation isn’t a slogan. It’s a long, deliberate process that can be tracked and proven. “Transformation is not simple,” she said. “It takes time. It requires detail.”
That reminder landed hard. Many entrepreneurs in the room—including me—work in spaces obsessed with fast results. Machel’s challenge was to slow down and build roots deep enough to survive the next storm.
Her most-quoted sentiment—about women who don’t support other women—became a rallying cry. Speaker after speaker echoed it, using it as both a celebration and a checkpoint. Because it’s easy to talk about empowerment. It’s harder to practise it when someone else gets the spotlight you wanted.
Machel’s call wasn’t just moral. It was strategic. Collaboration builds stronger markets, better businesses, and wealth that lasts longer than a funding cycle.
“We are seeds,” she said, urging every woman present to grow into a tree that produces fruit for generations. She spoke about building an Africa where women’s voices are not only heard but respected because of their measurable impact.
Her frustration with poverty was sharp and unfiltered. “I’m tired of African women who are poor,” she said, making it clear that wealth creation is a duty, not a luxury—and generosity is part of the equation.
Whether you’re building a salon, an app, or a consulting business, the lesson stands. You grow faster when you grow together. Support isn’t charity. It’s strategy.
Transformation doesn’t start with money or power. It starts when women decide to lift each other—and measure the difference that choice makes.
If you want to build a message that inspires the same kind of connection and clarity Graça Machel spoke about, start by clarifying your story. The right words can move people to act, invest, and believe in what you’re building.
Get my 5-Minute Marketing Fix for free and start crafting a message that makes your impact measurable.
This pre-summit article sets the stage for Graça Machel’s message. It explores the $42 billion gender-financing gap and explains why collaboration among women entrepreneurs is a strategic necessity, not a slogan.
Graça Machel’s focus on shared values and courage mirrors this piece on empathy-driven leadership. It shows why authenticity and collaboration outperform command-and-control styles in business and community building.
Machel spoke of wealth creation as a duty. This article digs into how embedded finance helps small, often female-led businesses grow faster by integrating funding directly into the tools they already use.
Even as optimism rises among entrepreneurs, access to finance and resources remains tough. This post gives context for why Machel’s call for women to support each other is both timely and practical.
Machel’s message about systemic transformation aligns with this article’s look at global policy efforts to empower small businesses, especially women-led ones, through finance and digital inclusion.
For readers inspired by Machel’s belief in building legacies, this personal piece explores how to create sustainable success without betting everything—a reminder that long-term impact starts with thoughtful growth.
It’s a three-day pan-African event hosted by the Graça Machel Trust in Johannesburg. The Summit brings together women entrepreneurs, investors, and policymakers to drive inclusive economic growth and intergenerational wealth across Africa.
Her central message was that transformation is impossible without solidarity. She reminded attendees that women who don’t lift other women weaken the collective progress being built. Collaboration is both a moral duty and a business strategy.
Machel said transformation isn’t talk—it must be tracked and proven. Businesses and initiatives should measure real impact, not just activity, to know whether they are truly changing lives.
She compared every entrepreneur and initiative to a seed that grows into a tree producing fruit for generations. The idea is that consistent, values-based work creates lasting influence even when growth seems slow.
Her message is universal: build businesses rooted in values and purpose, measure your impact, and lift others as you grow. Whether you’re running a consultancy or a shop, collaboration and clarity are what create long-term stability.
Machel was direct—African women should not be poor. She called wealth creation a responsibility and encouraged women to view success through how many lives they help transform, not just how much profit they make.
Start simple. Track who benefits from your work, how jobs or opportunities increase, and how your message influences others. The more specific your metrics, the easier it becomes to refine your strategy.
Begin by clarifying your message. A concise one-liner can help people instantly understand what you do and why it matters. Download the5-Minute Marketing Fix to create one that connects your purpose to measurable results.

Created with clarity (and coffee)
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