StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
Why Most AI Agents Don’t Work Like You Think
Most AI tools promise big results but deliver little. Here’s why they fall short—and what small businesses should do instead. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
November 24, 2025•7 min read
Branding in the Age of Presence: Why Showing Up Wins
Purpose isn’t enough anymore. Here’s why showing up in real life is now the most powerful marketing move your small business can make. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 23, 2025•8 min read
AI Slop or Superintelligence? What Sora Tells Us
Sora isn’t just another app. It’s a warning sign. Here's what small business owners can learn from OpenAI's bizarre new launch. ...more
Strategic Marketing ,Digital Marketing &Marketing News
November 22, 2025•6 min read
Meta’s AI Spending Spikes But There’s No Product
Meta is spending billions on AI with no clear product in sight. Here’s what that means for small businesses watching the AI race. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
November 21, 2025•6 min read
AI Helps Creatives Hit KPIs Faster and Stress Less
1 in 4 creative teams now use AI for most of their content. Here’s how it’s saving time, improving KPIs, and reducing burnout. ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
November 20, 2025•7 min read
Influencer Marketing ROI in 2025: Why It’s Still Winning
Influencer marketing is expected to hit $32.55B in 2025. Here's what small businesses need to know about ROI, platforms, and smart creator strategies. ...more
Strategic Marketing ,Content Marketing Digital Marketing Marketing News &Small Business Growth
November 19, 2025•6 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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