StoryBrand South Africa Certified Guide & Coach | Duct Tape Marketing Consultant
About Vicky Sidler
Marketing News Reporter & Industry Journalist
Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
Education & Credentials
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award
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Recent Work
AI-Generated Passwords Are Shockingly Easy to Crack
Research shows AI tools create predictable passwords that hackers can guess. Here is what small business owners should do instead ...more
Digital Marketing ,Marketing News &Small Business Growth
February 26, 2026•9 min read
Disinformation and Fake AI Alarm 7 in 10 Europeans
A new EU survey shows rising fear of fake AI content and disinformation. Here is what small business owners should learn ...more
Digital Marketing ,Marketing News Small Business Growth &Artificial Intelligence
February 24, 2026•10 min read
Deepfake Scams Cost $1.1 Billion on Social Media
Deepfake scams tripled in 2025, driven by social media. Here is what small business owners need to know to avoid becoming the next target ...more
Digital Marketing ,Marketing News &Small Business Growth
February 11, 2026•9 min read
Surfshark Passes Security Audit With Zero Critical Flaws
Surfshark’s network passed an independent cybersecurity audit with no critical issues. Here’s what small businesses should learn from it ...more
Strategic Marketing ,Digital Marketing Marketing News &Small Business Growth
February 09, 2026•8 min read
Why AI Comments Are Everywhere and What They Really Do
AI generated comments are flooding LinkedIn and YouTube. Here is why they exist, who profits, and what small businesses should actually pay attention to ...more
Digital Marketing ,Marketing News Small Business Growth &Artificial Intelligence
February 02, 2026•8 min read
Browser Privacy Risk 2026: Yandex, Chrome, and Edge Collect the Most Data
Yandex, Chrome, and Edge collect the most personal data. This article explains what it means for small business owners and what to do about it. ...more
Digital Marketing ,Marketing News &Small Business Growth
January 22, 2026•10 min read
Is your Marketing Message so confusing even your own mom doesn’t get it? Let's clarify your message—so everyone wants to work with you!
Created with clarity (and coffee)
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