
Marketing News Reporter & Industry Journalist

Vicky Sidler is an experienced marketing industry journalist and strategist with more than 15 years in journalism, content strategy, and digital marketing. As a Marketing News Reporter for Strategic Marketing Tribe, she covers breaking developments, trends, and insights that shape the marketing world—from AI in advertising to the latest in customer experience strategy.
Vicky is an award-winning StoryBrand Certified Guide and Duct Tape Marketing Certified Strategist, combining two of the most effective marketing frameworks to help small businesses simplify their message and build marketing systems that work. Her journalism background ensures every piece she writes is fact-checked, insightful, and practical.
Her articles regularly analyze key marketing trends, platform updates, and case studies—offering small business owners, marketers, and industry professionals clear, actionable takeaways. She specializes in topics such as:
Digital marketing strategy
Content marketing and brand storytelling
Marketing technology and automation
AI’s impact on marketing
StoryBrand and Duct Tape Marketing best practices
BA in Journalism & English, University of Johannesburg
StoryBrand Certified Guide
StoryBrand Certified Coach
Duct Tape Marketing Certified Strategist
Over 20 years in journalism and marketing communications
Founder & CEO of Strategic Marketing Tribe
Winner of 50Pros Top 10 Global Leader award

By Vicky Sidler | Published 9 February 2026 at 12:00 GMT+2
Every so often, a company invites someone to break in just to prove no one can. Surfshark did exactly that. The cybersecurity company recently handed its entire network over to an outside firm called SecuRing, whose job was to poke, prod, and try every trick in the book to find a way in—without access, without passwords, and without special treatment.
The audit was brutal in the best way. It mimicked real attacks, used no privileged credentials, and assumed nothing. The verdict? No critical flaws. No high-risk issues. Just one minor configuration tweak that was handled immediately and without fuss.
Surfshark’s systems were tested under real-world attack conditions
No critical or high-risk vulnerabilities were found
A minor SSL fix was applied promptly
The results show a strong and transparent security culture
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Surfshark Passes Security Audit With Zero Critical Flaws
Security Audits Aren’t Just for Corporate Giants:
Why Should You Care if You’re Not Surfshark?
1. Trust Is Earned Through Transparency:
2. Real-World Thinking Helps Prevent Real-World Problems:
3. Speed Matters When Something Goes Wrong:
What This Looks Like in Practice:
No Business Is Too Small for Security:
And If You Want to Start with Clarity:
1. Trust in News Hits New Lows—Why It Matters for Your Marketing
2. Browser Privacy Risk 2026: Yandex, Chrome, and Edge Collect the Most Data
3. Small Businesses Are Being Targeted—Here's What Cybersecurity Stats Say in 2025
4. Marketing Confidence 2026: Why Most Teams Feel Lost
5. AI Fraud Crisis Warning—What Small Biz Must Do Now
Frequently Asked Questions About Small Business Security and the Surfshark Audit
1. What is a network infrastructure security audit?
2. Why did Surfshark do a security audit?
3. What did the Surfshark audit find?
4. How can small businesses test their own systems for security?
5. Do I need a security audit for my business website?
6. What’s the difference between SSL and TLS?
7. How does transparency build trust with customers?
8. What are real-world attack scenarios in a security test?
9. How fast should I fix security issues when they’re found?
10. How do I explain what my business does in a clear sentence?
Most small businesses will never need a full-blown cybersecurity audit, but that doesn’t mean they shouldn’t learn from them. Surfshark’s approach—testing systems the same way a criminal would—highlights something every business can relate to: you don’t know how vulnerable you are until someone tries to take advantage of it.
This wasn’t just a formality. It was a genuine attempt to find gaps that could be exploited. SecuRing didn’t get a walkthrough or a set of instructions. They were told to act like attackers and see what happened. The fact that nothing major did happen is the story.
You might be thinking, “I don’t run a VPN company, and my biggest security risk is forgetting where I put the Wi-Fi password.” That’s fair. But any business that collects, stores, or shares customer data should pay attention. Here’s why this matters for you.
Most companies say they care about security. Fewer can prove it. Surfshark chose to prove it. They not only allowed an audit, they published the results. That move creates trust in a way no marketing campaign can.
For small businesses, this doesn’t mean paying for a hacker to test your website. It means thinking about how you communicate your reliability. Do you use secure payment tools? Do you protect customer information? And do you ever tell clients what you’re doing behind the scenes to keep their details safe?
SecuRing ran attack simulations that mirrored the kinds of things hackers actually do. They didn’t theorise. They tested. The difference matters. In small businesses, we often test if a tool works, not if it breaks when used badly.
Try the opposite. Intentionally fill out your contact form wrong. Try logging in with the wrong password. Use your own system like a frustrated customer. You’ll learn more in ten minutes than from a week of polite user feedback.
Even with an otherwise spotless result, one SSL/TLS configuration could have been better. Surfshark didn’t wait. They fixed it immediately. That’s the difference between a company that wants to look secure and one that actually is.
In your world, this might mean fixing a broken checkout button, updating expired plugins, or removing access from a staff member who left six months ago. Delays erode trust. Prompt action builds it.
Tomas Stamulis, Surfshark’s Chief Security Officer, explained that the goal was to protect infrastructure from unauthorised access, service disruption, and poor configuration. Their audit confirmed exactly that.
If you’re running a business, even without a CSO or a security team, you can apply the same logic. Don’t assume everything’s fine just because it hasn’t broken yet. Ask yourself what’s protecting your customer data, your website, or your email list—and then ask when you last checked that it was working.
You don’t need a fancy audit to take this seriously. Ask someone tech-savvy to look over your systems. Update your passwords. Check that your customer forms don’t collect more than you need. These are small habits that add up to better protection.
More importantly, think about how your business communicates trust. A clean invoice, a fast reply, or a simple explanation of your process does more for your brand than most people realise. Security and clarity are part of the same goal—making customers feel safe enough to say yes.
We talk a lot about clarity in marketing. It’s not just about what your website says. It’s about how people feel when they hear what you do. Safe. Informed. Confident they’re in good hands.
If that’s something you want more of, start with one sentence that explains what your business does and why it matters. No jargon. No fluff. Just clarity.
Surfshark’s audit shows how transparency builds trust. This article explains why that matters—and how to apply it in your own marketing.
If Surfshark covered your network, this piece covers your browser. Learn which ones are collecting your data and what to do about it.
Surfshark tested their defences. This article explains why small businesses should do the same—before it’s too late.
Surfshark acted before something broke. This post shows how that same mindset can save your marketing from confusion and wasted effort.
Their audit protected their systems. This piece explains how you can protect your brand from AI impersonation and digital scams.
It’s a professional test that simulates real-world cyberattacks on a company’s systems to find and fix security weaknesses before criminals can exploit them.
They invited a third-party firm to test their systems from the outside to prove they were secure and to show users they take privacy and protection seriously.
No critical or high-risk security issues. Just one small SSL/TLS setting that was fixed immediately.
Start by checking who has access to sensitive data, using strong passwords, enabling two-factor authentication, updating software regularly, and asking someone tech-savvy to test your site or system for basic issues.
Not a full-scale audit, but a regular check-up is smart. Make sure your site is backed up, your plugins are current, and customer data is stored securely.
Both are protocols that encrypt data between a website and its users. TLS is the newer, more secure version. Most sites now use TLS even if they still call it SSL.
When you openly show how you protect data or handle problems, customers are more likely to believe you’re reliable. Publishing audit results, like Surfshark did, is a great example.
These are simulations of how hackers actually try to break into systems—using phishing, brute force, misconfigurations, and other common tactics without having insider access.
Immediately. Even small issues can become major vulnerabilities if ignored. Quick fixes show you take protection seriously.
Use the5-Minute Marketing Fix. It helps you write one clear sentence that tells people what you do and why it matters—no tech skills required.

Created with clarity (and coffee)
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