By Vicky Sidler | Published 6 October 2025 at 12:00 GMT+2

A fuzzy bear on a motorcycle might not be your usual Monday inspiration, but Meta thinks it could be. Their new “Vibes” feature is full of AI-generated chaos like that. And it’s officially being positioned as the next frontier of short-form content creation.

According to Meta’s own announcement, Vibes is the centrepiece of its latest Meta AI app update—a new feed of AI-generated videos you can scroll, remix, and share. Think TikTok, but with a lab full of robots and zero need for a ring light.

TL;DR:

• Meta just launched Vibes, an AI video feed inside its Meta AI app

• You can remix videos, add music, and change styles easily

• It connects directly to Instagram and Facebook Stories and Reels

• Great for inspiration, but still early days for serious marketing use

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Table of Contents:

What Is Vibes, and Why Should You Care?

Vibes is Meta’s shiny new feed inside the Meta AI app and on meta.ai. It lets anyone scroll through AI-generated short videos from creators, remix them, or make their own. You can also add music, switch styles, and post to your Meta platforms with one tap.

It’s early access only for now, but the direction is clear. Meta wants to hook you on AI content the way TikTok hooked everyone on lip-syncs and filter fails.

If you’re a small business owner, this is a tool worth watching—not because you need more apps to manage, but because your customers may soon be spending more time here.

Remixes, Robots, and Reach:

Let’s say you sell handmade candles. With Vibes, you could start from scratch or take a trending AI video and tweak it. Maybe swap in a glowing forest background, layer in music that sounds like vanilla smells, and pop your product at the end. Done.

Then, share it to Instagram Reels or Facebook Stories. No fancy camera. No editing degree. Just prompt, tweak, and post.

It’s short-form video without the short fuse. The AI does the heavy lifting. You just have to bring the idea.

Here’s the Catch:

This is not plug-and-play marketing. At least, not yet.

Vibes is clearly designed for creators and early adopters. The videos lean surreal. Think animals doing human things and vibes that don’t always match your brand tone. Some of it is funny. Some of it is... weird.

If your business lives on community, authenticity, or personal trust, AI-generated videos can either help or very easily hurt your brand, depending on how you use them. A cutesy robot version of you might go viral. It might also confuse your regulars.

Before You Post That Bear on a Bike:

Try it out. Play with the tools. But keep your brand message front and centre.

When you share a Vibes video, make sure it still answers the questions your customers are asking:

• What do you offer?

• Why should they care?

• What’s the next step?

If it doesn’t do that, it’s entertainment, not marketing. And while entertainment is fine, you probably didn’t start your business just to be funny.

Should You Jump On Vibes Now?

Maybe. If your audience is already on Instagram or Facebook and loves visual content, this could be an easy way to show up more often.

But remember, just because you can make AI videos doesn’t mean you should post them without a plan. Clarity beats clever. Consistency builds trust.

If you need help getting your message clear before testing new tools, that’s where my one-liner tool comes in.

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Let the robots generate the visuals. You stay in charge of the message.

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FAQs on Meta’s Vibes AI Video Tool

1. What is Meta’s Vibes and how does it work?

Vibes is a new AI-generated video feed inside the Meta AI app and on meta.ai. It lets you browse short videos created with AI, remix them, or make your own using prompts, music, and visual style tweaks. You can share directly to Instagram, Facebook, or with friends.

2. Can I use Vibes for business marketing?

Yes, but with care. Vibes is great for quick content ideas and brand visibility, especially if your audience enjoys visual or playful content. Just make sure the video still aligns with your message and brand tone.

3. Do I need to be a tech expert to use Vibes?

No. Vibes is designed to be simple. You can create videos by typing prompts or remixing what’s already in the feed. The AI handles most of the editing. No design or editing skills required.

4. Will AI-generated videos confuse my audience?

It depends on your brand. If your audience values authenticity or personal connection, too much AI can feel off. Always keep your message clear, and don’t let the visuals distract from what you actually offer.

5. How does Vibes compare to TikTok?

Vibes works similarly to TikTok in that it’s a short video feed, but the big difference is that content is AI-generated or AI-remixed. That means less filming and more prompting. It’s still new, so the audience and reach are smaller for now.

6. Can I use content from Vibes on Instagram or Facebook?

Yes. You can cross-post videos from Vibes to Instagram and Facebook Stories and Reels. Meta made sure it connects smoothly with its existing platforms.

7. Is this available worldwide or only in some countries?

The rollout is still early, so access may be limited depending on your location. Keep an eye on the Meta AI app and meta.ai for updates.

8. What should I avoid when using Vibes for marketing?

Avoid posting videos that don’t support your message, even if they’re trendy. Don’t lean too hard on AI to be clever. Stick with visuals that match your brand and always check that the content makes sense to your ideal customer.

9. Should I disclose that my videos were made with AI?

It’s a good idea. Even though most people can’t spot AI content, being transparent builds trust. A quick caption or note that the video was made using Meta AI tools keeps your brand honest.

10. How can I get clearer on my message before using Vibes?

Start with your one-liner. If you’re not sure how to explain what you do in a way that sticks, grab my free tool. 👉Download the 5-Minute Marketing Fix