By Vicky Sidler | Published 27 June 2025 at 12:30 GMT

HubSpot just announced something that sounds incredibly nerdy but could change your business forever: they’ve created the first-ever CRM deep research connector for ChatGPT.

What does that even mean? 

Well, imagine your CRM data just got superpowers, allowing ChatGPT to comb through your customer records, figure out what’s working, what’s not, and tell you exactly what to do next. It’s like having a full-time analyst who never sleeps or asks for a raise.

Except, unlike hiring an actual analyst, this one doesn’t judge your messy data or your 3 a.m. questions.

TL;DR

• HubSpot and ChatGPT launched the first-ever CRM "deep research" connector.

• Small businesses can now use AI-powered analysis directly on their customer data.

• It’s easy to use (and safe)—no complicated setup or data drama.

• It’s basically an analyst-in-a-box: smarter marketing, faster sales, better customer service.

• Clear data and clear messaging is still your best competitive edge (grab the 5-Minute Marketing Fix).

What This Means for Small Businesses:

Over 250,000 companies already trust HubSpot as their "source of truth" for customer data. Now, connecting this data with ChatGPT means small businesses can make smarter, quicker decisions without needing to hire a data scientist.

HubSpot shared some practical examples:

• Marketing Teams: Ask ChatGPT, “Who’s my highest-converting customer group, and how can I nurture them?” Then instantly build a targeted email campaign.

• Sales Teams: Ask, “Which leads have the best revenue potential based on industry and company size?” ChatGPT delivers insights so clear even your newest salesperson can close more deals.

• Customer Success: Wondering who’s slipping away? ChatGPT will identify customers who haven’t interacted lately and tell you exactly how to win them back.

• Support Teams: Never get blindsided again. ChatGPT can predict when customer support requests will spike, so your team is always ready (instead of always exhausted).

Is This Really Safe? (Short Answer: Yes):

Unlike some shiny AI tools, the HubSpot connector doesn’t leak your data like a teenager on TikTok. You only see the data you’re allowed to see, and your customer data isn’t used to train ChatGPT.

In other words, your data stays yours. And your secrets stay secret.

Great Data Still Needs Clear Messaging:

As a Duct Tape Marketing Strategist and StoryBrand Certified Guide, I’m genuinely excited by how AI tools like this can help small businesses. But even the best data can’t fix confusing messaging.

Before diving into new AI tools, ensure your message is crystal clear. If customers don’t understand what you offer, even the best CRM analysis can’t help you.

That’s why I created the 5-Minute Marketing Fix. It’s a simple tool to help you clarify your offer and attract better customers—fast.

👉 Get your free 5-Minute Marketing Fix here

Because no matter how good the AI gets, clear always beats clever.